Brand Medicine: The Role of Branding in the Pharmaceutical Industry
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Lieferung aus: Schweiz, Versandfertig innert 3 Wochen.
The Role of Branding in the Pharmaceutical Industry, As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world´s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management. Taschenbuch, 27.04.2001.

Von Händler/Antiquariat, Clean Earth Books [52680637], Atlanta, GA, U.S.A.
Support Your Planet. Buy CLEAN EARTH BOOKS. Shipping orders swiftly since 2008. This book is in excellent condition and comes with a 100% Money Back Guarantee. Our customer service cant be beat! Tracking included on all orders.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

Lieferung aus: Niederlande, 5-10 werkdagen.
bol.com.
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.Soort: Met illustraties;Taal: Engels;Afmetingen: 25x240x159 mm;Gewicht: 638,00 gram;Verschijningsdatum: april 2001;ISBN10: 0333930983;ISBN13: 9780333930984; Engelstalig | Hardcover | 2001.

Lieferung aus: Deutschland, plus shipping, Versandfertig in 1 - 2 Wochen.
The Role of Branding in the Pharmaceutical Industry, As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Discover Books.
Palgrave Macmillan. Hardcover. VERY GOOD. Cover and pages show some wear from reading and storage.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Ergodebooks.
Palgrave Macmillan, 2001-08-11. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Brand-Medicine~~Tom-Blackett, Brand Medicine: The Role of Branding in the Pharmaceutical Industry, NOOK Book (eBook).

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Brand-Medicine~~T-Blackett, Brand Medicine: The Role of Branding in the Pharmaceutical Industry, Paperback.

Von Händler/Antiquariat, Modernes Antiquariat an der Kyll [58301726], Lissendorf, Germany.
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