Brand Medicine; The role of branding in the pharmaceutical industry. Interbrand Wood Healthcare.
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Brand Medicine: The Role of Branding in the Pharmaceutical Industry (2008)
ENISBN: 9780333930984 bzw. 0333930983, in Englisch, Macmillan, Vereinigtes Königreich Großbritannien und Nordirland.
Von Händler/Antiquariat, Clean Earth Books [52680637], Atlanta, GA, U.S.A.
Support Your Planet. Buy CLEAN EARTH BOOKS. Shipping orders swiftly since 2008. This book is in excellent condition and comes with a 100% Money Back Guarantee. Our customer service cant be beat! Tracking included on all orders.
Support Your Planet. Buy CLEAN EARTH BOOKS. Shipping orders swiftly since 2008. This book is in excellent condition and comes with a 100% Money Back Guarantee. Our customer service cant be beat! Tracking included on all orders.
2
Brand Medicine, The Role of Branding in the Pharmaceutical Industry (2001)
EN HC NWISBN: 9780333930984 bzw. 0333930983, in Englisch, Palgrave Macmillan Ltd, gebundenes Buch, neu.
Lieferung aus: Niederlande, 5-10 werkdagen.
bol.com.
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.Soort: Met illustraties;Taal: Engels;Afmetingen: 25x240x159 mm;Gewicht: 638,00 gram;Verschijningsdatum: april 2001;ISBN10: 0333930983;ISBN13: 9780333930984; Engelstalig | Hardcover | 2001.
bol.com.
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.Soort: Met illustraties;Taal: Engels;Afmetingen: 25x240x159 mm;Gewicht: 638,00 gram;Verschijningsdatum: april 2001;ISBN10: 0333930983;ISBN13: 9780333930984; Engelstalig | Hardcover | 2001.
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Brand Medicine: The Role of Branding in the Pharmaceutical Industry
EN HC USISBN: 9780333930984 bzw. 0333930983, in Englisch, Palgrave Macmillan, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Discover Books.
Palgrave Macmillan. Hardcover. VERY GOOD. Cover and pages show some wear from reading and storage.
Von Händler/Antiquariat, Discover Books.
Palgrave Macmillan. Hardcover. VERY GOOD. Cover and pages show some wear from reading and storage.
4
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Brand Medicine: The Role of Branding in the Pharmaceutical Industry (2001)
EN HCISBN: 9780333930984 bzw. 0333930983, in Englisch, Palgrave Macmillan, gebundenes Buch.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Ergodebooks.
Palgrave Macmillan, 2001-08-11. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.
Von Händler/Antiquariat, Ergodebooks.
Palgrave Macmillan, 2001-08-11. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.
5
Brand Medicine: The Role of Branding in the Pharmaceutical Industry (2001)
EN USISBN: 9780333930984 bzw. 0333930983, in Englisch, Palgrave, 27.04.2001. gebraucht.
Von Händler/Antiquariat, Modernes Antiquariat an der Kyll [58301726], Lissendorf, Germany.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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