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Brand Medicine: The Role of Branding in the Pharmaceutical Industry
11 Angebote vergleichen
Bester Preis: € 70,25 (vom 11.04.2017)Brand Medicine: The Role of Branding in the Pharmaceutical Industry (2001)
ISBN: 9781349425884 bzw. 1349425885, in Englisch, Palgrave Macmillan, Taschenbuch, neu.
The Role of Branding in the Pharmaceutical Industry, As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world´s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management. Taschenbuch, 27.04.2001.
Brand Medicine: The Role of Branding in the Pharmaceutical Industry (2008)
ISBN: 9780333930984 bzw. 0333930983, in Englisch, Macmillan, Vereinigtes Königreich Großbritannien und Nordirland.
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Brand Medicine
ISBN: 9781349425884 bzw. 1349425885, in Englisch, Palgrave Macmillan, neu.
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Brand Medicine, The Role of Branding in the Pharmaceutical Industry (2001)
ISBN: 9780333930984 bzw. 0333930983, in Englisch, Palgrave Macmillan Ltd, gebundenes Buch, neu.
bol.com.
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.Soort: Met illustraties;Taal: Engels;Afmetingen: 25x240x159 mm;Gewicht: 638,00 gram;Verschijningsdatum: april 2001;ISBN10: 0333930983;ISBN13: 9780333930984; Engelstalig | Hardcover | 2001.
Brand Medicine: The Role of Branding in the Pharmaceutical Industry
ISBN: 9781349425884 bzw. 1349425885, in Englisch, neu.
The Role of Branding in the Pharmaceutical Industry, As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Brand Medicine: The Role of Branding in the Pharmaceutical Industry
ISBN: 9780333930984 bzw. 0333930983, in Englisch, Palgrave Macmillan, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, Discover Books.
Palgrave Macmillan. Hardcover. VERY GOOD. Cover and pages show some wear from reading and storage.
Brand Medicine: The Role of Branding in the Pharmaceutical Industry (2001)
ISBN: 9780333930984 bzw. 0333930983, in Englisch, Palgrave Macmillan, gebundenes Buch.
Von Händler/Antiquariat, Ergodebooks.
Palgrave Macmillan, 2001-08-11. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.
Brand Medicine: The Role of Branding in the Pharmaceutical Industry
ISBN: 9780230557000 bzw. 0230557007, in Englisch, Palgrave Macmillan, neu, E-Book.
Brand-Medicine~~Tom-Blackett, Brand Medicine: The Role of Branding in the Pharmaceutical Industry, NOOK Book (eBook).
Brand Medicine: The Role of Branding in the Pharmaceutical Industry
ISBN: 9781349425884 bzw. 1349425885, in Englisch, Palgrave Macmillan UK, Taschenbuch, neu.
Brand-Medicine~~T-Blackett, Brand Medicine: The Role of Branding in the Pharmaceutical Industry, Paperback.
Brand Medicine: The Role of Branding in the Pharmaceutical Industry (2001)
ISBN: 9780333930984 bzw. 0333930983, in Englisch, Palgrave, 27.04.2001. gebraucht.
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