Brand Medicine: The Role of Branding in the Pharmaceutical Industry
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Bester Preis: € 81,62 (vom 09.02.2018)1
Brand Medicine: The Role of Branding in the Pharmaceutical Industry (2001)
EN PB NWISBN: 9781349425884 bzw. 1349425885, in Englisch, Palgrave Macmillan, Taschenbuch, neu.
Lieferung aus: Schweiz, Versandfertig innert 3 Wochen.
The Role of Branding in the Pharmaceutical Industry, As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world´s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management. Taschenbuch, 27.04.2001.
The Role of Branding in the Pharmaceutical Industry, As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world´s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management. Taschenbuch, 27.04.2001.
2
Brand Medicine
EN NWISBN: 9781349425884 bzw. 1349425885, in Englisch, Palgrave Macmillan, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
3
Brand Medicine: The Role of Branding in the Pharmaceutical Industry
EN NWISBN: 9781349425884 bzw. 1349425885, in Englisch, neu.
Lieferung aus: Deutschland, plus shipping, Versandfertig in 1 - 2 Wochen.
The Role of Branding in the Pharmaceutical Industry, As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
The Role of Branding in the Pharmaceutical Industry, As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
4
Brand Medicine: The Role of Branding in the Pharmaceutical Industry
EN NW EBISBN: 9780230557000 bzw. 0230557007, in Englisch, Palgrave Macmillan, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Brand-Medicine~~Tom-Blackett, Brand Medicine: The Role of Branding in the Pharmaceutical Industry, NOOK Book (eBook).
Brand-Medicine~~Tom-Blackett, Brand Medicine: The Role of Branding in the Pharmaceutical Industry, NOOK Book (eBook).
5
Brand Medicine: The Role of Branding in the Pharmaceutical Industry
EN PB NWISBN: 9781349425884 bzw. 1349425885, in Englisch, Palgrave Macmillan UK, Taschenbuch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Brand-Medicine~~T-Blackett, Brand Medicine: The Role of Branding in the Pharmaceutical Industry, Paperback.
Brand-Medicine~~T-Blackett, Brand Medicine: The Role of Branding in the Pharmaceutical Industry, Paperback.
6
Brand Medicine
EN NWISBN: 9781349425884 bzw. 1349425885, in Englisch, Springer Science+Business Media, neu.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
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Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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