| Market Entry Strategies in Eastern Europe in the Context of the European Union | Deutscher Universitätsverlag | 2006
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| Preise | 2013 | 2015 | 2019 |
|---|---|---|---|
| Schnitt | € 77,43 | € 13,39 | € 63,50 |
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1
Market Entry Strategies in Eastern Europe in the Context of the European Union
DE PB NWISBN: 9783835004948 bzw. 3835004948, in Deutsch, Springer Shop, Taschenbuch, neu.
Lieferung aus: Österreich, Lagernd, zzgl. Versandkosten.
There are many reasons why firms decide to extend their business operations by entering foreign markets. Whether it is a defensive step aimed at avoiding the consequences of saturating domestic markets or an offensive strategy based on the expectations of unusual profits, the most common market entry drivers are widely discussed and understood. What remains open is the most intriguing question of the selection of a particular market entry mode and the factors determining the right choice. On a theoretical ground the problem may be reduced to the issue of how many links of the Value Chain should be moved abroad in the process of international expansion. In practical terms the choice of a market-entry mode means a set of decisions taken in each particular case of a firm going international. The complexity of the task involves many different areas like the amount of risk, the scope of control, the level of capital involvement and financial efficiency. This is one of the reasons why there is no universal theory explaining the optimal way of making a successful market entry. The multitude of views on this subject does not make the question easier. Soft cover.
There are many reasons why firms decide to extend their business operations by entering foreign markets. Whether it is a defensive step aimed at avoiding the consequences of saturating domestic markets or an offensive strategy based on the expectations of unusual profits, the most common market entry drivers are widely discussed and understood. What remains open is the most intriguing question of the selection of a particular market entry mode and the factors determining the right choice. On a theoretical ground the problem may be reduced to the issue of how many links of the Value Chain should be moved abroad in the process of international expansion. In practical terms the choice of a market-entry mode means a set of decisions taken in each particular case of a firm going international. The complexity of the task involves many different areas like the amount of risk, the scope of control, the level of capital involvement and financial efficiency. This is one of the reasons why there is no universal theory explaining the optimal way of making a successful market entry. The multitude of views on this subject does not make the question easier. Soft cover.
2
Market Entry Strategies in Eastern Europe in the Context of the European Union: An Empirical Research into German Firms Entering the Polish Market (2006)
EN PB USISBN: 9783835004948 bzw. 3835004948, in Englisch, 202 Seiten, 2006. Ausgabe, duv, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Serendipity UnLtd.
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates differest strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. Paperback, Ausgabe: 2006, Label: duv, duv, Produktgruppe: Book, Publiziert: 2006-10-01, Freigegeben: 2006-10-01, Studio: duv, Verkaufsrang: 11354763.
Von Händler/Antiquariat, Serendipity UnLtd.
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates differest strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. Paperback, Ausgabe: 2006, Label: duv, duv, Produktgruppe: Book, Publiziert: 2006-10-01, Freigegeben: 2006-10-01, Studio: duv, Verkaufsrang: 11354763.
3
Market Entry Strategies in Eastern Europe in the Context of the European Union (2006)
DE NWISBN: 3835004948 bzw. 9783835004948, in Deutsch, neu.
Market Entry Strategies in Eastern Europe in the Context of the European Union ab 69.49 EURO An Empirical Research into German Firms Entering the Polish Market. Auflage 2006.
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| Market Entry Strategies in Eastern Europe in the Context of the European Union | Deutscher Universitätsverlag | 2006
DE NWISBN: 9783835004948 bzw. 3835004948, in Deutsch, Deutscher Universitätsverlag, neu.
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
5
Market Entry Strategies in Eastern Europe in the Co (2006)
DE PB NWISBN: 9783835004948 bzw. 3835004948, in Deutsch, Taschenbuch, neu.
Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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Gebr. Market Entry Strategies in Eastern Europe in the Context of the European Union: An Empirical Research into German Firms Entering the Polish Ma (2006)
DE PB USISBN: 9783835004948 bzw. 3835004948, in Deutsch, Taschenbuch, gebraucht.
Lieferung aus: Deutschland, 01-3 Tage.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
7
Market Entry Strategies in Eastern Europe in the Context of the European Union: An Empirical Research into German Firms Entering t
DE PB NWISBN: 9783835004948 bzw. 3835004948, in Deutsch, Deutscher Universitätsverlag, Taschenbuch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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