Customer Experience Management - A Revolutionary Approach to Connecting with Your Customers
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1
9780471473978 - Bernd H. Schmitt, B. Schmitt: Customer Experience Management, A Revolutionary Approach to Connecting with Your Customers
Bernd H. Schmitt, B. Schmitt

Customer Experience Management, A Revolutionary Approach to Connecting with Your Customers (2015)

Lieferung erfolgt aus/von: Niederlande EN NW EB

ISBN: 9780471473978 bzw. 0471473979, in Englisch, Wiley, neu, E-Book.

37,99
unverbindlich
Lieferung aus: Niederlande, Direct beschikbaar.
bol.com.
In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communic... In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results. Productinformatie:Soort: Met illustraties;Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Bestandsgrootte: 1.79 MB;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Printrechten: Het printen van de pagina's is niet toegestaan, tenzij anders aangegeven in het eBook;Voorleesfunctie: De voorleesfunctie is uitgeschakeld;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;ISBN10: 0471473979;ISBN13: 9780471473978; Engels | Ebook | 2015.
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9780471473978 - Bernd H. Schmitt, B. Schmitt: Customer Experience Management, A Revolutionary Approach to Connecting with Your Customers
Bernd H. Schmitt, B. Schmitt

Customer Experience Management, A Revolutionary Approach to Connecting with Your Customers (2010)

Lieferung erfolgt aus/von: Niederlande EN NW EB

ISBN: 9780471473978 bzw. 0471473979, in Englisch, Wiley, neu, E-Book.

37,99
unverbindlich
Lieferung aus: Niederlande, Direct beschikbaar.
bol.com.
In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communic... In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.Soort: Met illustraties;Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Bestandsgrootte: 1.79 MB;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Printrechten: Het printen van de pagina's is niet toegestaan, tenzij anders aangegeven in het eBook;Voorleesfunctie: De voorleesfunctie is uitgeschakeld;Geschikt voor: Alle e-readers geschikt voor ebooks in ePub formaat. Tablet of smartphone voorzien van een app zoals de bol.com Kobo app.;Verschijningsdatum: juli 2010;ISBN10: 0471473979;ISBN13: 9780471473978; Engelstalig | Ebook | 2010.
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9780471473978 - Bernd H. Schmitt: Customer Experience Management
Bernd H. Schmitt

Customer Experience Management (2010)

Lieferung erfolgt aus/von: Deutschland EN NW EB DL

ISBN: 9780471473978 bzw. 0471473979, in Englisch, Wiley, Vereinigte Staaten von Amerika, neu, E-Book, elektronischer Download.

Lieferung aus: Deutschland, Versandkostenfrei, Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
4
9780471473978 - Schmitt, Bernd H.: Customer Experience Management
Schmitt, Bernd H.

Customer Experience Management

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland EN NW

ISBN: 9780471473978 bzw. 0471473979, in Englisch, John Wiley & Sons Inc, neu.

Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
5
9780471473978 - Bernd H. Schmitt: Customer Experience Management
Bernd H. Schmitt

Customer Experience Management

Lieferung erfolgt aus/von: Deutschland EN NW EB DL

ISBN: 9780471473978 bzw. 0471473979, in Englisch, Wiley, Vereinigte Staaten von Amerika, neu, E-Book, elektronischer Download.

37,99
unverbindlich
Lieferung aus: Deutschland, zzgl. Versandkosten.
A Revolutionary Approach to Connecting with Your Customers, A Revolutionary Approach to Connecting with Your Customers.
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