Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, -Daily Deals-.
What makes an advertisement memorable? "Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable advertisements, from finding the elusive "big idea" to reworking classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry, such as J. Walter Thompson and Saatchi and Saatchi, along with exciting young agencies such as London-based Mother Ltd. All demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humor. Interviews with international luminaries of the advertising world provide invaluable insights into the working practices of top agencies. Entertaining and inspirational. "Creative Advertising is an indispensable book for designers, art directors, copywriters, and students of advertising. Paperback, Label: Thames & Hudson, Thames & Hudson, Produktgruppe: Book, Publiziert: 2004-05, Studio: Thames & Hudson, Verkaufsrang: 883920.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Good Books Will Follow.
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet. Paperback, Label: Thames & Hudson, Thames & Hudson, Produktgruppe: Book, Publiziert: 2004-05, Studio: Thames & Hudson, Verkaufsrang: 971443.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Briggs International Enterprises.
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet. Paperback, Label: Thames & Hudson, Thames & Hudson, Produktgruppe: Book, Publiziert: 2004-05, Studio: Thames & Hudson, Verkaufsrang: 971443.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Book Deals [60506629], Lewiston, NY, U.S.A.
Brand New, Unread Copy in Perfect Condition. A+ Customer Service!

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Creative-Advertising~~Mario-Pricken, Creative Advertising: Ideas and Techniques from the World's Best Campaigns.