Museum Marketing - 6 Angebote vergleichen

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Despatched same working day before 3pm.
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers:* A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia* An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age'* Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.

Lieferung aus: Frankreich, Expédition sous 1 à 2 jours ouvrés, Frais d’expédition réels peuvent différer.
Von Händler/Antiquariat, toporland.
Broché, Étiquette: Eu Fribourg, Eu Fribourg, Groupe de produits: Book, Publié: 1998-07-01, Date de sortie: 1998-07-01, Studio: Eu Fribourg, Vente de rang: 2904685.

Lieferung aus: Deutschland, Free shipping.
Marketing Management and Communications in the Public Sector: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. Englisch, Ebook.

Lieferung aus: Frankreich, in-stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen

Lieferung aus: Deutschland, Free shipping.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen

Lieferung aus: Kanada, Usually ships within 1 - 2 business days, Frais d’expédition réels peuvent différer.
Von Händler/Antiquariat, _betterworldbooks_.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen