15 Domande sui Social Media - 7 Angebote vergleichen

Lieferung aus: Frankreich, in-stock.
NOT a Bestseller. (A very unpopular book)The inconvenient truth about Advertising on the web and Social MediaThis is a book about Advertising, Social Media and Howard Luck Gossage. Do "Branding" campaigns make any sense? If not, why are they so popular? What happened to the Creative Revolution? What has "Display Advertising", on the Web become, if not the reign of large-scale, low-quality Direct Response?What about our current obsession with Social Media? Do consumers really want to have "conversations" with Brands? What is the real value of a Facebook Fan? What are Social Networks if not private enclosures of the Web and advertising platforms?Lastly: who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today: What Would Gossage Do?Think you have your Digital strategy figured out? Buy this book and think again.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 24 hours, free shipping for AmazonPrime only. Regular USD 4.98.
Von Händler/Antiquariat, Amazon.com.
Does it make sense for your company to invest in banner ads, alongside online dating websites, sleazy casinos and "you could be a winner, too!" promotions? Does your boss keep blathering about the power of online advertising? Do you have a feeling he doesn't have a clue about what he's talking about? Order this short book in print format and just leave it on his or her desk. It's good fun. Paperback, Edition: 1, Label: CreateSpace Independent Publishing Platform, CreateSpace Independent Publishing Platform, Product group: Book, Published: 2015-08-16, Studio: CreateSpace Independent Publishing Platform, Sales rank: 8909306.

Lieferung aus: Kanada, in-stock.
NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende vogliono avere "conversazioni" con i loro clienti?Qual è il valore di un "like" su Facebook? Cosa vuole dire "organic reach"? Cosa succede adesso che la cuccagna è finita e non si possono più mandare messaggi gratis ai propri fan?Le 15 domande:1. Cosa sono i social network?2. Cosa sono i social media?3. Cos'è il social media marketing?4. Le aziende hanno capito come farlo?5. Perché le aziende mandano i loro utenti sui social media?6. Ha senso?7. Le persone vogliono una relazione con i brand?8. Le aziende vogliono una relazione con i loro clienti?9. I social media sono utili per il customer service?10. Quanto vale un "Like" su Facebook?11. Cosa vuol dire "earned media"?12. Cosa vuol dire "organic reach"?13. E' finita la cuccagna?14. Cosa succede adesso?15. Qual è la campagna social media più stupida di sempre?Scaricalo subito: si legge in 15 minuti ma non è banale.

Lieferung aus: Vereinigte Staaten von Amerika, Free shipping.
Von Händler/Antiquariat, Books Express [61727479], Portsmouth, NH, U.S.A.
Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

Von Händler/Antiquariat, Revaluation Books [2134736], Exeter, United Kingdom.
48 pages. 8.00x5.00x0.11 inches. This item is printed on demand.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, booklab, VA, Chantilly, [RE:3].
Great customer service. You will be happy! Paperback.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, More Books, FL, MIAMI, [RE:4].
Paperback.