Goodvertising: Creative Advertising That Cares - Creative Advertising That Cares
5 Angebote vergleichen
Bester Preis: € 12,97 (vom 22.11.2016)1
Goodvertising: Creative Advertising That Cares (2012)
EN HC US FE
ISBN: 9780500516263 bzw. 050051626X, in Englisch, 256 Seiten, Thames & Hudson, gebundenes Buch, gebraucht, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, greener_books_london.
Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters—Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment—it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. 400 color illustrations, Hardcover, Ausgabe: 1, Label: Thames & Hudson, Thames & Hudson, Produktgruppe: Book, Publiziert: 2012-10-01, Studio: Thames & Hudson, Verkaufsrang: 1574309.
Von Händler/Antiquariat, greener_books_london.
Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters—Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment—it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. 400 color illustrations, Hardcover, Ausgabe: 1, Label: Thames & Hudson, Thames & Hudson, Produktgruppe: Book, Publiziert: 2012-10-01, Studio: Thames & Hudson, Verkaufsrang: 1574309.
2
Goodvertising, Creative Advertising That Cares (2012)
EN HC NW
ISBN: 9780500516263 bzw. 050051626X, in Englisch, Thames &Amp; Hudson Ltd, gebundenes Buch, neu.
Lieferung aus: Niederlande, 3-4 werkdagen.
bol.com.
Can advertising be a force for good? How can a brand use advertising toearn the trust of an audience? Demonstrating a brand´s corporate conscienceor making audiences aware of its charitable or philanthropic activities is oneof the great creative challenges an advertising agency can be given.Here is a collection of outstanding and effective campaigns that communicatethe socially responsible nature of leading brands, products, and publicorganizations today. Deftly organized into ten chaptersTrans... Can advertising be a force for good? How can a brand use advertising toearn the trust of an audience? Demonstrating a brand´s corporate conscienceor making audiences aware of its charitable or philanthropic activities is oneof the great creative challenges an advertising agency can be given.Here is a collection of outstanding and effective campaigns that communicatethe socially responsible nature of leading brands, products, and publicorganizations today. Deftly organized into ten chaptersTransparency,Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness,Generosity, Insight, and Full Commitmentit both inspires through greatwork and explains the principles involved.Over ninety campaigns in a full array of media channels are featured,and each is accompanied by a detailed commentary on the work. Includinginterviews and insights from leading advertising strategists, the book providesa comprehensive overview for professional advertising creatives, brandstrategists, or anyone who works with a brand that values truth, trust, andresponsibility.Soort: Met illustraties;Taal: Engels;Afmetingen: 0x0x0 mm;Gewicht: 1,76 kg;Verschijningsdatum: september 2012;Druk: 1;ISBN10: 050051626X;ISBN13: 9780500516263; Engelstalig | Hardcover | 2012.
bol.com.
Can advertising be a force for good? How can a brand use advertising toearn the trust of an audience? Demonstrating a brand´s corporate conscienceor making audiences aware of its charitable or philanthropic activities is oneof the great creative challenges an advertising agency can be given.Here is a collection of outstanding and effective campaigns that communicatethe socially responsible nature of leading brands, products, and publicorganizations today. Deftly organized into ten chaptersTrans... Can advertising be a force for good? How can a brand use advertising toearn the trust of an audience? Demonstrating a brand´s corporate conscienceor making audiences aware of its charitable or philanthropic activities is oneof the great creative challenges an advertising agency can be given.Here is a collection of outstanding and effective campaigns that communicatethe socially responsible nature of leading brands, products, and publicorganizations today. Deftly organized into ten chaptersTransparency,Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness,Generosity, Insight, and Full Commitmentit both inspires through greatwork and explains the principles involved.Over ninety campaigns in a full array of media channels are featured,and each is accompanied by a detailed commentary on the work. Includinginterviews and insights from leading advertising strategists, the book providesa comprehensive overview for professional advertising creatives, brandstrategists, or anyone who works with a brand that values truth, trust, andresponsibility.Soort: Met illustraties;Taal: Engels;Afmetingen: 0x0x0 mm;Gewicht: 1,76 kg;Verschijningsdatum: september 2012;Druk: 1;ISBN10: 050051626X;ISBN13: 9780500516263; Engelstalig | Hardcover | 2012.
3
Goodvertising: Creative Advertising That Cares
EN HC NW
ISBN: 9780500516263 bzw. 050051626X, in Englisch, Thames & Hudson, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Goodvertising~~Thomas-Kolster, Goodvertising: Creative Advertising That Cares.
Goodvertising~~Thomas-Kolster, Goodvertising: Creative Advertising That Cares.
4
Goodvertising by Kolster Thomas
EN NW
ISBN: 9780500516263 bzw. 050051626X, in Englisch, Thames & Hudson, Vereinigtes Königreich Großbritannien und Nordirland, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Lieferart: Flat, Lieferung: Weltweit, Artikelstandort: W30RF Großbritannien.
Von Händler/Antiquariat, buyerlandnet - BUYERLAND NET MEDIA.
Festpreisangebot.
Von Händler/Antiquariat, buyerlandnet - BUYERLAND NET MEDIA.
Festpreisangebot.
Lade…