Brand New Justice - 7 Angebote vergleichen

Bester Preis: 98,99 (vom 13.04.2017)
1
9781136426070 - Simon Anholt: Brand New Justice
Simon Anholt

Brand New Justice (2006)

Lieferung erfolgt aus/von: Niederlande EN PB NW EB

ISBN: 9781136426070 bzw. 1136426078, in Englisch, Routledge, Taschenbuch, neu, E-Book.

30,84
unverbindlich
Lieferung aus: Niederlande, Direct beschikbaar.
bol.com.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries ... Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process.Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance.Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms. Productinformatie:Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Bestandsgrootte: 2.12 MB;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Printrechten: Het printen van de pagina's is niet toegestaan;Voorleesfunctie: De voorleesfunctie is uitgeschakeld;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;ISBN10: 1136426078;ISBN13: 9781136426070; Engels | Ebook | 2006.
2
9781138172401 - Simon Anholt: Brand New Justice
Simon Anholt

Brand New Justice

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland EN PB NW

ISBN: 9781138172401 bzw. 1138172405, in Englisch, Taylor & Francis Ltd, Taschenbuch, neu.

98,99 (£ 84,22)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
3
9781136426070 - Simon Anholt: Brand New Justice
Simon Anholt

Brand New Justice (2006)

Lieferung erfolgt aus/von: Deutschland EN PB NW EB DL

ISBN: 9781136426070 bzw. 1136426078, in Englisch, Routledge, Routledge, Routledge, Taschenbuch, neu, E-Book, elektronischer Download.

Lieferung aus: Deutschland, in-stock.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
4
9781136426070 - Brand New Justice als eBook von Simon Anholt

Brand New Justice als eBook von Simon Anholt

Lieferung erfolgt aus/von: Deutschland EN NW EB DL

ISBN: 9781136426070 bzw. 1136426078, in Englisch, neu, E-Book, elektronischer Download.

Lieferung aus: Deutschland, zzgl. Versandkosten.
Brand New Justice ab 30.49 EURO, Brand New Justice ab 30.49 EURO.
5
9781138172401 - Simon Anholt: Brand New Justice
Simon Anholt

Brand New Justice

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN HC NW

ISBN: 9781138172401 bzw. 1138172405, in Englisch, Taylor & Francis, gebundenes Buch, neu.

146,02 ($ 155,72)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Brand-New-Justice~~Simon-Anholt, Brand New Justice, Hardcover.
6
9781136300424 - Simon Anholt: Understanding Video Games : The Essential Introduction
Simon Anholt

Understanding Video Games : The Essential Introduction

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland EN NW FE EB DL

ISBN: 9781136300424 bzw. 1136300422, in Englisch, Taylor and Francis, neu, Erstausgabe, E-Book, elektronischer Download.

33,52 (£ 29,69)¹ + Versand: 11,28 (£ 9,99)¹ = 44,80 (£ 39,68)¹
unverbindlich
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Despatched same working day before 3pm.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
7
9781136426070 - Simon Anholt: Brand New Justice
Simon Anholt

Brand New Justice

Lieferung erfolgt aus/von: Deutschland EN NW EB DL

ISBN: 9781136426070 bzw. 1136426078, in Englisch, neu, E-Book, elektronischer Download.

29,99
unverbindlich
Lieferung aus: Deutschland, zzgl. Versandkosten.
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