22 Immutable Laws of Branding - 14 Angebote vergleichen

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Shipping costs to: USA.
Von Händler/Antiquariat, Phatpocket Limited.
HARPERCOLLINS BUSINESS. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days, Real shipping costs can differ.
Von Händler/Antiquariat, Anny's Treasures.
Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand. Audio Cassette, Edition: Abridged, Format: Abridged, Format: Audiobook, Label: HarperAudio, HarperAudio, Product group: Book, Published: 1998-09-23, Release date: 1998-09-23, Studio: HarperAudio, Sales rank: 7327274.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 3-4 business days, Real shipping costs can differ.
Von Händler/Antiquariat, papercavalier.
Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand. Audio Cassette, Edition: Abridged, Format: Abridged, Format: Audiobook, Label: HarperAudio, HarperAudio, Product group: Book, Published: 1998-09-23, Release date: 1998-09-23, Studio: HarperAudio, Sales rank: 7327274.

Von Händler/Antiquariat, Goldstone Books [53030935], Llandybie, United Kingdom.
All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied.

Lieferung aus: Vereinigte Staaten von Amerika, En la acción.
accounting,accounting and finance,advertising,business,business and investing,business and management,computers and technology,e-commerce,economics,education and reference, Las 22 Leyes Inmutables De La Marca, Branding es uno de los términos del marketing que se pusieron de moda durante los años de 1990. De hecho, todo el mundo está convencido de que construir una marca "importante" para su producto o servicio es la única manera de sobrevivir en este entorno sobresaturado de ofertas. La cuestión es: ¿Cómo hacerlo? La respuesta es simple: Estudiando las leyes que gobiernan la marca en una obra que, como la "biblia de las marcas". Las 22 Leyes Inmutables de la Marca es un libro brillante, audaz y, afortunadamente, breve. Es "el libro" sobre la marca y su proceso de creación y desarrollo. Este texto reduce la enorme cantidad de principios y teorías expuestas en libros mucho más gruesos, complejos y aburridos. A la vez, reúne las experiencias acumuladas luego de aplicar no sólo las estrategias de marketing más eficaces en Coca-Cola, Xerox, BMW, Federal Express o Chupa- Chups, sino también los conocimientos y las vivencias de uno de los autores del ramo más conocidos en el mundo, Al Ries, y ahora con la colaboración de su hija, Laura Ries. Las 22 Leyes Inmutables de la Marca refuerza el éxito internacional de Las 22 Leyes Inmutables del Marketing y, en muy poco espacio, aporta la visión que todo experto verdaderamente necesita. En este libro hallará: Por qué se fracasa tratando de construir una marca con publicidad, relaciones públicas o un "packaging" vistoso. Por qué demasiadas marcas significan menos ventas. Por qué una marca de cualquier categoría debe dar la bienv.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Shipping costs to: USA.
Von Händler/Antiquariat, Better World Books Ltd.
HARPERCOLLINS BUSINESS. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities.

Von Händler/Antiquariat, Better World Books Ltd [53572034], Dunfermline, United Kingdom.
Ships from the UK. Former Library book. Great condition for a used book! Minimal wear.

Von Händler/Antiquariat, Phatpocket Limited [8420744], Waltham Abbey, HERTS, United Kingdom.
Ex-library, so some stamps and wear, but in good overall condition.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, BookdonorsUK.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Any Book.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen