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ISBN: 9789633041659

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Másnak lenni nagyon könnyű, de jobbnak lenni nagyon nehéz." - Jony Ive Steve Jobs 1997-ben tért vissza az Apple élére, hogy megmentse a céget, amelyet ő alapított. Egyik este találkozott egy brit tervezővel, aki - több száz rajzzal és prototípussal körülvéve - még késő éjjel is a cég központjában szorgoskodott. És akkor Jobs rájött, hogy megtalálta azt a tehetséges embert, aki visszafordíthatja a céget a lejtőn. Ez a fiatal tervező Jony Ive volt. Jony és Jobs együttműködéséből kultikus műszaki eszközök születtek. Az iMac, az iPod, az iPad és az iPhone azon túl, hogy a világ egyik legértékesebb vállalatává tették az Apple-t, egész iparágakat újítottak meg, hűséges rajongókat toboroztak a cégnek, és egy nemzetközileg is sikeres és elismert márkát teremtettek meg. Mindeközben Jony Ive a világ vezető, technológiai innovátorává vált, számtalan dizájndíjat nyert, és kiérdemelte, hogy 2013-ban felkerüljön a Time magazin 100-as listájára, sőt még lovaggá is ütötték. De e diadalmas pályafutás ellenére vajmi keveset tudni erről a szemérmes és halk szavú varázslóról, akit Jobs "szellemi társának" tartott. Ebből a könyvből megismerjük az Apple innovációk valódi vezetőjének igaz történetét. Könyv - Szépirodalom - Memoár, életrajz, interjú.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, hippo_books.
Leander Kahney, author of Inside Steve's Brain, gives us an intimate look at how the legendary designer made Apple iconic in his new book, Jony Ive. "Different and new is relatively easy. Doing something that's genuinely better is very hard." (Jony Ive). In 1997, Steve Jobs returned to Apple with the unenviable task of turning around the company he had founded. One night Jobs discovered a scruffy British designer toiling away in a studio at Apple, surrounded by hundreds of sketches and prototypes. Jobs instantly realized he had found a talent who could reverse the company's long decline. That young designer was Jony Ive. Ive's collaboration with Jobs would produce some of the world's most iconic products, including the iMac, iPod, iPad and iPhone. These designs have overturned entire industries and created the world's most powerful brand. Along the way, Ive has become the world's leading technology innovator, won countless awards, earned a place on the 2013 Time 100 list, and has been knighted for his services to design and enterprise. Yet little is known about the shy, softly-spoken designer that Jobs referred to as his 'spiritual partner' at Apple. This book offers a detailed portrait of a creative genius, based on interviews with Ive's former colleagues and extensive research. From his early interest in industrial design through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that led Ive to become the designer of his generation. Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco. Paperback, Label: Portfolio, Portfolio, Produktgruppe: Book, Publiziert: 2013-11-28, Studio: Portfolio, Verkaufsrang: 2970760.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, smeikalbooks_london.
Leander Kahney, author of Inside Steve's Brain, gives us an intimate look at how the legendary designer made Apple iconic in his new book, Jony Ive. "Different and new is relatively easy. Doing something that's genuinely better is very hard." (Jony Ive). In 1997, Steve Jobs returned to Apple with the unenviable task of turning around the company he had founded. One night Jobs discovered a scruffy British designer toiling away in a studio at Apple, surrounded by hundreds of sketches and prototypes. Jobs instantly realized he had found a talent who could reverse the company's long decline. That young designer was Jony Ive. Ive's collaboration with Jobs would produce some of the world's most iconic products, including the iMac, iPod, iPad and iPhone. These designs have overturned entire industries and created the world's most powerful brand. Along the way, Ive has become the world's leading technology innovator, won countless awards, earned a place on the 2013 Time 100 list, and has been knighted for his services to design and enterprise. Yet little is known about the shy, softly-spoken designer that Jobs referred to as his 'spiritual partner' at Apple. This book offers a detailed portrait of a creative genius, based on interviews with Ive's former colleagues and extensive research. From his early interest in industrial design through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that led Ive to become the designer of his generation. Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco. Paperback, Label: Portfolio, Portfolio, Produktgruppe: Book, Publiziert: 2013-11-28, Studio: Portfolio, Verkaufsrang: 2970760.

Lieferung aus: Vereinigte Staaten von Amerika, in-stock.
The bestselling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets. But for someone who has changed the world as much as he has, little is widely known about Apple's senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft. In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Ive's success. Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers.