The Mobile Internet: How Japan Dialled Up and the West Disconnected
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Von Händler/Antiquariat, BasketballAcademyBooks.
The mobile Internet has been phenomenally successful in Japan, with 70% of the world’s mobile Internet subscribers and 90% of the mobile Internet income in Japan, and a dismal failure in the US and Europe, who each account for less than 5% of the world’s subscribers. Jeff Funk compares the US and Japanese approaches to the mobile Internet and shows how the different approaches have led to such wildly different market responses. It becomes apparent when reading The Mobile Internet, that the reason for the success of the mobile Internet in Japan is that the initial focus of the service providers was on the initially appropriate content, phones, business models, portal/search engines, services, and users (the critical factors), thus creating positive feedback between each of them. This positive feedback has caused each of the critical factors to quickly evolve, and in ways that suggest the mobile Internet is both different and an important complement to the fixed-line Internet. At first, the users of the mobile Internet in Japan were young, and the services, phones, content, portals, and content provider business models were simple. Jeff Funk describes how each of these items has evolved from simple to complex, and users have quickly diversified. US and European firms must rethink their approaches to the mobile Internet, focusing first on the initially appropriate critical factors. Unless they do, they will probably not see strong growth in their mobile Internet markets and their third generation services are most likely to fail. Hardcover, Label: ISI Publications Ltd, ISI Publications Ltd, Produktgruppe: Book, Publiziert: 2001-10-01, Studio: ISI Publications Ltd, Verkaufsrang: 6562521.

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