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Case Studies for Marketing Students (English Edition)
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1
Case Studies for Marketing Students
EN NWISBN: 9781532931468 bzw. 1532931468, in Englisch, Createspace Independent Publishing Platform, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this book will serve good to all students pursuing marketing management curriculum in various universities.
This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this book will serve good to all students pursuing marketing management curriculum in various universities.
2
Case Studies for Marketing Students (2009)
EN NW EBISBN: 9789385186653 bzw. 9385186655, in Englisch, Kisholoy Roy, neu, E-Book.
Lieferung aus: Niederlande, Direct beschikbaar.
bol.com.
This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area.Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this book will serve good to all students pursuing marketing management curriculum in various universities.Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Geschikt voor: Alle e-readers geschikt voor ebooks in ePub formaat. Tablet of smartphone voorzien van een app zoals de bol.com Kobo app.;Verschijningsdatum: december 2009;ISBN10: 9385186655;ISBN13: 9789385186653; Engelstalig | Ebook | 2009.
bol.com.
This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area.Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this book will serve good to all students pursuing marketing management curriculum in various universities.Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Geschikt voor: Alle e-readers geschikt voor ebooks in ePub formaat. Tablet of smartphone voorzien van een app zoals de bol.com Kobo app.;Verschijningsdatum: december 2009;ISBN10: 9385186655;ISBN13: 9789385186653; Engelstalig | Ebook | 2009.
3
Case Studies for Marketing Students (2009)
EN NW EB DLISBN: 9789385186653 bzw. 9385186655, in Englisch, Kisholoy Roy, Kisholoy Roy, Kisholoy Roy, neu, E-Book, elektronischer Download.
Lieferung aus: Australien, in-stock.
Case based teaching has been in vogue for quite some time in management institutions across the globe. From that perspective, this book has enormous significance as it offers case studies on various Indian and international subjects for clear understanding of various facets of marketing. This is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. The author hopes that this will serve good to all students pursuing marketing management curriculum in various Indian universities as well as in various global institutions.
Case based teaching has been in vogue for quite some time in management institutions across the globe. From that perspective, this book has enormous significance as it offers case studies on various Indian and international subjects for clear understanding of various facets of marketing. This is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. The author hopes that this will serve good to all students pursuing marketing management curriculum in various Indian universities as well as in various global institutions.
4
Case Studies for Marketing Students (English Edition) (2016)
EN NW EB DLISBN: 9789385186653 bzw. 9385186655, in Englisch, 93 Seiten, Kisholoy Roy, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, ebook डाउनलोड करने के लिए, नि: शुल्क शिपिंग।.
Case based teaching has been in vogue for quite some time in management institutions across the globe. From that perspective, this book has enormous significance as it offers case studies on various Indian and international subjects for clear understanding of various facets of marketing. This is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. The author hopes that this will serve good to all students pursuing marketing management curriculum in various Indian universities as well as in various global institutions. Kindle Edition, स्वरूप: Kindle eBook, लेबल: Kisholoy Roy, Kisholoy Roy, उत्पाद समूह: eBooks, प्रकाशित: 2016-08-07, रिलीज की तारीख: 2016-08-07, स्टूडियो: Kisholoy Roy.
Case based teaching has been in vogue for quite some time in management institutions across the globe. From that perspective, this book has enormous significance as it offers case studies on various Indian and international subjects for clear understanding of various facets of marketing. This is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. The author hopes that this will serve good to all students pursuing marketing management curriculum in various Indian universities as well as in various global institutions. Kindle Edition, स्वरूप: Kindle eBook, लेबल: Kisholoy Roy, Kisholoy Roy, उत्पाद समूह: eBooks, प्रकाशित: 2016-08-07, रिलीज की तारीख: 2016-08-07, स्टूडियो: Kisholoy Roy.
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