NEW Introduction to Programmatic Advertising by - 5 Angebote vergleichen

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, brouhaha_inc.
Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself. This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend – and then kept on your desk for reference. Here's a quick overview: Chapter one outlines the basic technologies enabling programmatic advertising – such as cookies, pixels, banner ads, or ad exchanges. Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SSPs, DSPs, DMPs, agency trading desks, and the most important industry bodies. Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding. Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling. Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here. Chapter six offers an overview of the current issues discussed across the digital ad industry – including fraud, viewability, attribution, ad blocking, or privacy. Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print., Paperback, Štítok: Dominik Kosorin, Dominik Kosorin, Skupina výrobkov: Book, Uverejnené: 2016-05-10, Štúdio: Dominik Kosorin, Predajná Hodnotenie: 352261.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 24 hours, plus poštovné (ak dodaný).
Von Händler/Antiquariat, Amazon.com.
Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself. This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend – and then kept on your desk for reference. Here's a quick overview: Chapter one outlines the basic technologies enabling programmatic advertising – such as cookies, pixels, banner ads, or ad exchanges. Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SSPs, DSPs, DMPs, agency trading desks, and the most important industry bodies. Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding. Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling. Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here. Chapter six offers an overview of the current issues discussed across the digital ad industry – including fraud, viewability, attribution, ad blocking, or privacy. Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print., Paperback, Štítok: Dominik Kosorin, Dominik Kosorin, Skupina výrobkov: Book, Uverejnené: 2016-05-10, Štúdio: Dominik Kosorin, Predajná Hodnotenie: 352261.

Lieferung aus: Australien, Delivery type: Flat, Delivery: Australien, America, Europe, Continental Asia, Neuseeland, Offer location: 2114 Australia.
Von Händler/Antiquariat, ausreseller - AusReseller.
Fixed price.

Lieferung aus: Australien, Tip livrare: Flat, Livrare: La nivel mondial, Locaţie: 2114 Australia.
Von Händler/Antiquariat, ausreseller - AusReseller.
Pret fix.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Tip livrare: Flat, Livrare: La nivel mondial, Locaţie: United Kingdom.
Von Händler/Antiquariat, roxy*media*uk - uk_media_superstore.
Pret fix.