Constructing the country's soft power mode: Strategic Thinking from the Perspective of Communication(Chinese Edition)
4 Angebote vergleichen

Lieferung aus: China, Volksrepublik, Versandkosten nach: DEU.
Von Händler/Antiquariat, BookerStudy.
paperback. New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date: 2013 Pages: 195 Publisher: Zhejiang University Press national soft power mode Building: Strategic Thinking from the Perspective of Communication Content: Back in 1975. the British historian Arnold Toynbee (Arnold Toynbee) has predicted: The 21st century is the century of the Chinese people. It seems today. Toynbee prophecy can be described insights. However. the rise of China is not without worries. First of all. the foundry-powered model of economic development is facing the pressure of the transformation and upgrading. Second. the rise of China to the Western countries are worried about the deep fear that the leadership of the world therefore sidelined. Third. the rapid economic development due to the rapid Westernization and the impact of China's traditional culture must be addressed. Finally. the growing trend of soaring international status. China through a variety of specific actions and propagation behavior must express their own countries advocate for a peaceful rise and harmonious development and actively create a positive image of the country. to fight for the international community identity and friendship. and to avoid the possibility of misunderstanding caused international conflicts. Clearly. China's future development trend of the international situation and China's national advocate and national image. The state stands fundamentally leading the direction of national development. and the Guidelines for determining how to invest with the use of national resources. Image of the country is the country to give the perception of the international community as a whole. but also of the international community to the country an important basis of positioning and decisions interact. Between the two countries as an expression of national political ideas advocated higher rank management capabilities. and therefore has a decisive influence on the direction of national image building. However. the state stands for the ability to practice and image of the country with the national strength and weakness of the success construct. The construction of national power is the basis for the development of the country. State forces is an abstract concept. is a collection of various tangible and intangible forces outside the building with the available resources. more investment direction and use. Power itself is neutral. its strength and the effect of the decision on the target set reasonable use of the way correctness. Reasonable goals and to use correct not only be able to do more with less. and can take into account the table. win real terms. and has won reputation. Conversely. you may be at a loss or lose the whole game. Therefore. the use of force must follow the thinking of strategic planning. Strategy is a science. it is a way of thinking. an art and a philosophy. its purpose is to stick to the strategic goals of the premise. the minimal investment of resources in the shortest possible time. to reach the requirements of the strategic objectives. The strategy of this military term. and its meaning is to make the best use of resources. to defeat the enemy. However. with the process of political ideas and the diversification of the country's development. the strategic significance of the use of the range is widely extended to different levels. However. the fundamental is still to achieve through the use of various forces established goals. planning and carrying out therefore must obey the state stands for the situation. in order to avoid conflict with each other. offset each other. The force is the basis of strategic planning. strategic planning is the primary work force cognitive and inventory. Traditionally. the national forces posed by the political. economic. military. diplomatic. scientific and technological strength. and the main mode of use is carried out from the perspective of the competition. so the victory is often built on the other side of failure (loss ) above. However. this zero and the concept of strategic thinking is caused by a constant factor of the international community disputes. is not any country to be able to keep alive the main reason for the evergreen. Harvard professor Joseph Nye (Joseph S.Nye) proposed the concept of soft power when all eyes are focused on the economic. military and diplomatic competition. the country was divided up into hard and soft The strength two. In short. the hard power to force to convince the people repressive force. its role is to intimidation and conquer as a means to force the other to accept their claim or intent; soft power to Germany clothing assimilation forces. whose role is through persuasion and recognition process. the other to willingly accept their demands and ideas. The concept of soft power of the proposed development of the country to provide a new direction of thinking. but also provide a new way for the construction and use of the national forces. The basis of soft power is to persuade and assimilation. with frequent and effective communication activities are closely related. However. in the past focused on building era of hard power. spread and not be regarded as the key elements to build the national forces. at best. only as a tool to promote the goals. and the use of focused mainly at the level of mass communication. The importance of soft power is increasingly uncovered. and the propagation behavior increasingly diversified and complicated the occasion. explore the full range of the spread of a variety of different levels of the construction of national soft power has become the great era of significant research issue. Spread construct the meaning of the soft power of the state is not just the transfer of information. the more important is the interaction and exchanges with other countries can be raised through a variety of actions. and the condition of the other identity. to win each other's friendship and support. Thinking about the construction of the soft power of communication with the National level should contain the two levels of the state's advocate and spread the idea of "the establishment of the national image; As for the part of image building in addition to the mass media. national behavior (contains national leader and an important leader in the social elite and public figures. the quality of the citizens and the citizens of performance). the tourism industry. convention and exhibition industry. culture and creative industries. such as the dissemination of meaningful action and industrial development are brought together in exploring the scope. in order to get a more complete system of strategic thinking. The country's soft power model construction: Strategic Thinking from the Perspective of Communication author Wang Siqi. Contents: Chapter propagation. national soft power and the rise of major powers and the course of development from the 1.1 concept of soft power source 1.2 dissemination - research direction should be deepened and extended the 1.3 research ideas and research perspectives 1.4 Research Philosophy Communication and National Construction of soft power 2.1 national and state forces to explore 2.5 of the role and function of communication in the course of national development 2.2 National Development of the significance 2.3 national significance and implications elements 2.4 soft power 2.6 How to build the national soft power first strategic vision chapters national advocate and spread of ideologies 3.1 the Eurocentric - Western hegemonic thinking root of 3.2 Africa Centre On 11 origins of civilization debate counterattack 3.3 Asia Center On - stressed the concept of development of pluralism and harmony of 3.4 claims - significance level 4.3 national image - peaceful rise and harmonious development of the 4.2 national image of the 3.5 national soft power and the spread of ideologies 4.1 image and the image of the country in the fourth chapter of the national image and national soft power elements 4.3.1 national power and national image 4.3 .2 national advocate and national image 4.3.3 National Policy and the country's image quality and image of the country of 4.3.5 4.3.4 National Action and the national image countries 4.3.6 the quality of the goods and the national image 4.4 national image and national soft power to enhance the fifth Chapter mass media and national soft power 5.1 Mass media 5.2 from the operator perspective see mass media mass media 5.4 from the Internet to see the mass media. mass media 5.6 from 5.5 from the Angle 5.3 to see from a professional perspective from an information perspective control to see the media successfully promoting tourism in the sustainable development of tourism and the national image of the sixth chapter of the soft power of China tourism industry and the country's soft power 6.1 sightseeing with the national soft power relationship 6.2 6.3 tourism industry 6.4 -5.7 see from the news media The role and function of the elements of the tourism industry. the roles and functions of the government 6.4.1 6.4.2 The role of civil society organizations and functions 6.4.3 commercial organizations 6.4.4 National quality and image of the country 6.5 China to promote tourism Chapter VII of the meeting of the Strategic Thinking the origin and development of the existing state of the modern convention and exhibition industry of the strength of the exhibition industry and national Dun 7.1 7.2 Classification and international norms of the MICE industry 7.3 International Convention and Exhibition Organization and international MICE industry development model 7.3.2 National Descriptions 7.3.1 International Conference on relevant organizations to promote the meeting mode 7.4 of the exhibition industry the world MICE industry development brief 7.4.1 Germany - the leading global exhibition industry 7.4.2 France - to promote international large 7.4.3 Singapore - Asia's MICE industry leader in 7.4.4 Thailand - Malaysia - 7.4.5 tired of the convention and exhibition industry in the political struggle of the price to win strategy 7.5 Communication and the development of the MICE industry 7.6 Development Strategies of China's exhibition industry of Chapter VIII of the cultural and creative industries and the country's soft power 8.1 Culture and creativity definition 8.2 thinking 8.4.1 Definition and Classification 8.4 8.3 States of cultural and creative industries in the cultural industries and creative industries development of cultural and creative industries strategy cultural. creative. cultural and creative 8.4.2 key industries and extend 8.4.3 industrial policy and industrial clusters Chapter of the construction of strategic thinking to build the national soft power 9.1 National marketing with national soft power 9.4 9.2 national brand with national soft power 9.3 national marketing strategy with the national soft power countries Marketing Strategy 9.5 Limitations of this study and future research References Satisfaction guaranteed,or money back.

Lieferung aus: Kanada, Usually ships within 1 - 2 business days.
Von Händler/Antiquariat, ReadChineseBooks.
Pub Date: 2013 Pages: 195 Publisher: Zhejiang University Press national soft power mode Building: Strategic Thinking from the Perspective of Communication Content: Back in 1975. the British historian Arnold Toynbee (Arnold Toynbee) has predicted: The 21st century is the century of the Chinese people. It seems today. Toynbee prophecy can be described insights. However. the rise of China is not without worries. First of all. the foundry-powered model of economic development is facing the pressure of the transformation and upgrading. Second. the rise of China to the Western countries are worried about the deep fear that the leadership of the world therefore sidelined. Third. the rapid economic development due to the rapid Westernization and the impact of China's traditional culture must be addressed. Finally. the growing trend of soaring international status. China through a va... Paperback, 标签: Zhejiang University Press, Zhejiang University Press, 产品组: Book, 出版: 2000-01-01, 工作室: Zhejiang University Press.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Usually dispatched within 1-2 business days, 加上运费 （如果运）.
Von Händler/Antiquariat, ChineseBooks.
Pub Date: 2013 Pages: 195 Publisher: Zhejiang University Press national soft power mode Building: Strategic Thinking from the Perspective of Communication Content: Back in 1975. the British historian Arnold Toynbee (Arnold Toynbee) has predicted: The 21st century is the century of the Chinese people. It seems today. Toynbee prophecy can be described insights. However. the rise of China is not without worries. First of all. the foundry-powered model of economic development is facing the pressure of the transformation and upgrading. Second. the rise of China to the Western countries are worried about the deep fear that the leadership of the world therefore sidelined. Third. the rapid economic development due to the rapid Westernization and the impact of China's traditional culture must be addressed. Finally. the growing trend of soaring international status. China through a va... Paperback, 标签: Zhejiang University Press, Zhejiang University Press, 产品组: Book, 出版: 2000-01-01, 工作室: Zhejiang University Press.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, LoveChinaBook.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen