National Excellent Courses supporting materials: Entrepreneurship(Chinese Edition)
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Pub Date: October 2012 Pages: 268 Language: Chinese in Publisher: Tsinghua University Press national quality courses supporting materials: entrepreneurial foundation follow regular undergraduate school entrepreneurship education teaching basic requirements issued in early August 2012 by the Ministry of Education Entrepreneurship Syllabus (Trial) . a systematic exposition of the basic knowledge needed to carry out entrepreneurial activities. including the basic concepts of the entrepreneurial team of entrepreneurs and entrepreneurship. entrepreneurial opportunities. entrepreneurial risk. entrepreneurial resources. business plans. entrepreneurship policies and regulations. new business start-up and management theory and methods. as well as a large number of relevant cases. allowing students to establish a scientific concept of entrepreneurship to master the basic theory of entrepreneurship. with the necessary entrepreneurial abilities. National Excellent Courses supporting materials: Entrepreneurship can be used as institutions of higher learning entrepreneurship education curriculum materials. and also as being entrepreneurial or prepare entrepreneurs and members. management personnel reference books. as Collegiate Business Plan Competition the various entrepreneurship training project training materials. Contents: Chapter 1 entrepreneurship. entrepreneurial elements of the definition and function 1.1.2 1.1 Entrepreneurship and entrepreneurship 1.1.1 entrepreneurship entrepreneurship development life entrepreneurial process and type 1.1.3 1.1.4 entrepreneurship connotation. the nature of the role and the culture connotation 1.2 the development of the knowledge economy and entrepreneurship 1.2.1 knowledge economy 1.2.2 economic restructuring set off a business boom 1.2.3 entrepreneurship is the main characteristics 1.2.5 1.2.4 knowledge economy under the conditions of the main driving force for the development of the knowledge economy business era of knowledge economy 1.3 entrepreneurial career development under the meaning of entrepreneurship 1.3.2 1.3.1 narrow and broad entrepreneurial concept innovation entrepreneurial talent quality requirements 1.3.3 entrepreneurship education. the significance and role of entrepreneurship culture on college students' career development 1.3.4 at home and abroad Students entrepreneurial activity Case Study Chapter Summary Chapter 2 of this chapter exercises entrepreneurs and entrepreneurial team 2.1 entrepreneurs 2.1.1 entrepreneurs defined in 2.1.2 entrepreneurs Type 2.1.3 Entrepreneurs the quality 2.1.4 entrepreneurs capacity 2.1.5 entrepreneurial motivation 2.2 entrepreneurial team 2.2.1 entrepreneurial team and its importance 2.2.2 entrepreneurial team strengths. weaknesses analysis of the role and behavior of the 2.2.3 entrepreneurial team formation strategy 2.2.4 entrepreneurial team management skills and strategies 2.2.5 leading entrepreneurs Strategy Chapter Summary Case Study Chapter 3 Entrepreneurial Opportunities and risks of this chapter exercises 3.1 entrepreneurial opportunities Overview 3.1.1 entrepreneurship opportunities defined the basic features of the 3.1.2 type of entrepreneurial opportunities 3.1.3 entrepreneurial opportunities 3.1.4 entrepreneurial opportunities Source 3.1.5 creative entrepreneurial opportunity evaluation of the general process of the 3.2 business opportunities and entrepreneurial opportunities entrepreneurial opportunities to identify the key factors 3.2.1 Entrepreneurial Opportunity Identification Definition 3.2.2 entrepreneurial opportunity identification purposes 3.2.3 Entrepreneurial Opportunity Identification 3.2.4 entrepreneurial opportunity identification and behavioral skills 3.3 3.3 3.4 Venture .1 entrepreneurial opportunity evaluation definition and particularity evaluation objectives 3.3.3 3.3.2 entrepreneurial opportunities personal and entrepreneurial opportunities match evaluation strategy 3.3.5 3.3.4 entrepreneurial opportunities entrepreneurial opportunity evaluation methods and techniques 3.3.6 entrepreneurial opportunity evaluation steps risk identification and prevention 3.4.1 Venture definition 3.4.2 characteristics of entrepreneurial risk the 3.4.3 System entrepreneurial risk identification and prevention of ways to 3.4.4 non-system type of venture. preventive way to 3.4.5 entrepreneurs risk affordability estimated 3.4.6 3.5.3 business model based on the relationship between the meaning and essence of entrepreneurial risk estimates revenue forecast 3.5 business model development 3.5.1 The business model 3.5.2 business model and business strategy. design ideas and methods 3.5.4 Business Model Innovation logical analysis method Chapter Summary Case 4.2 4.1 entrepreneurial resources of the entrepreneurial resources of this chapter Exercises Chapter 4 connotation of Overview 4.1.1 entrepreneurship resources and types 4.1.2 entrepreneurial resources and general commercial resources of the similarities and differences 4.1.3 entrepreneurship resources venture capital financing 4.2 .1 venture capital financing 4.2.2 entrepreneurship estimates of the funds required 4.3.2 4.2.3 The Beginning of financing channels and financing strategies 4.2.4 the growing financing channels and financing strategies 4.3 the entrepreneurial resources management 4.3.1 entrepreneurial resource identification entrepreneurial resources 4.3.4 entrepreneurship resources development and utilization of access 4.3.3 Venture Resource Chapter Summary Case Study This chapter Exercises Chapter 5 Business Plan 5.1 Business Plan Overview 5.1.2 5.1.1 Business Plan role in the entrepreneurial process Entrepreneurship Program Requirements 5.2.2 Analysis of Venture 5.2 Compose and display of the content and methods of the basic structure of the content 5.1.4 5.1.3 Business Plan Business Plan 5.1.5 business plan information collected 5.1.6 market research business plan 5.2.1 discuss entrepreneurial idea may problems and difficulties encountered 5.2.3 concise business plan entrepreneurial idea into a business plan of text program 5.2.5 Executive Summary 5.2.4 to the revision of the business plan writing and presentation skills 5.3 Chapter Summary Case Analysis Chapter 6 of this chapter exercises new up 6.1 6.1.1 corporate form of organization 6.1.2 set up new businesses the law policy 6.1.5 6.1.4 6.1.3 entrepreneurship support policy university students entrepreneurship support new enterprise legal policy and ethical issues of the start-up of new enterprises. ethics. social responsibility and identity issues 6.2 new enterprises to set up a new enterprise 6.2.1 apply for the 6.2.2 new enterprise business registration seal engraving 6.2.3 new enterprises for the organization code certificate 6.2.4 new corporate tax registration formalities 6.2.5 new enterprise open a bank account Chapter Summary Case Study This chapter Exercises Chapter 7 survival of of the particularity 7.1.1 new enterprise management 7.1 new enterprise management features of 7.1.2 the advantages and problems of the new enterprise 7.2 new enterprise growth drivers of 7.2. an internal driving factors 7.2.2 external drivers of 7.3 new enterprise marketing management skills and strategies 7.3.1 new corporate marketing characteristics 7.3.2 Market 7.3.3 new corporate marketing strategy reassessment 7.4 new enterprise financial management skills and strategies 7.4 .1 financial management concepts 7.4.2 Cash Management 7.4.3 Capital Budget 7.5 new corporate human resources management the main content of the new corporate human resources management skills and strategies 7.5.1 7.5.2 new enterprises in the management of human resources the problem 7.5.3 7.6 new network enterprise survival and new network management techniques and strategies 7.6.1 Company Overview 7.6.2 selected network business model 7.6.3 good positioning and operating 7.7 new enterprise risk of the new corporate human resources management strategy This chapter exercises control and defuse the principle 7.7.2 7.7.1 new enterprise risk control new enterprise risk control and defuse step analysis Chapter Summary Case References Satisfaction guaranteed,or money back.

Daten vom 13.07.2017 15:10h
ISBN (andere Schreibweisen): 7-302-30563-3, 978-7-302-30563-7