Genuine] Marketing Fundamentals (18) the the small William Perot (WilliamD.PerreaultJr.(Chinese Edition)
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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-06-01 Pages: 496 Publisher: basic information about the title of the Chinese People's University Press: Marketing Fundamentals (18) Price: 65.00 yuan Author: the small William D Perot (William D.Perreault Jr.) Publisher: China People's University Press Publication Date: June 1. 2012 ISBN: 9787300156446 words: Page: 496 Revision: 1 Binding: Paperback: 16 commodity identification: asinB008F4NXZW Editor's Choice marketing Fundamentals (18) foreign widely popular a marketing. strategic planning. marketing. basic materials. has been reprinted many times. and distinctive features. Can be used as a marketing professional senior undergraduate and postgraduate teaching materials. and at the same time. it is also ideal for training in the use of the corporate marketing staff. At present. the Chinese version of the strategic planning of marketing works relatively small. Marketing Fundamentals (18) publishing can play a positive role in promoting the teaching and study of marketing strategy planning. Abstract No Contents Chapter 1 Chapter 2 Chapter 3 of the formulation of the marketing strategy of the value of marketing to consumers. companies and society to assess opportunities in the changes in the market environment in Chapter 4 to gather market segmentation and positioning marketing strategy first Chapter 5 Chapter 7 of the final consumers and their buying behavior Chapter 6 corporate and institutional consumers and their buying behavior through the sale of in Chapter 8 products and services to improve decision-making elements of product planning Chapter 9 product management and new product development Chapter 12. Chapter 11 * Chapter location and design of the channel system suppliers. wholesalers and their strategic planning Promotion - Integrated Marketing Communications introduced Chapter 13 personal sales and customer service Chapter 15 Chapter 14 advertising. publicity and promotional activities pricing engaged in ethical marketing objectives and strategies - contact management marketing and other functional areas of the Evolution and Revolution Chapter 18. Chapter 19. Chapter 16. implementation and control of marketing programs in the world of consumer-oriented: Appendix A market assessment and challenges calculated marketing the video case Case glossary of introduction of: (U.S.). William D Perot (William D.Perreault Jr.) Joseph P Cannon (Joseph P.Cannon). E Jerome McCarthy (E.Jerome McCarthy) Translator : Sun Jin small William D Perot (WilIiam D.Perreault. Jr.) University of North Carolina professor. Have been awarded the American Marketing Association 'Educator Award of Excellence' and the Marketing Science Society for 'Outstanding Educator Award.' Because of their outstanding contributions in the field of marketing research. won the Churchill Award. Any of the Journal of Marketing Research editor. Former Chairman of the Academic Committee of the American Marketing Association. and two consecutive terms as a member of the Council of the American Marketing Association. Also served as Chairman of the Advisory Board of the U.S. Census Bureau. U.S. Marketing Science Institute director and Decision Sciences Association. At General Electric. IBM. Federal Trade Commission and the Ministry of Education in Venezuela did the adviser. Joseph P Cannon (Joseph P.Cannon) Colorado the parameter State University associate professor of marketing. As Jurnal of Marketing and the Journal of Academyof Marketing the pipeline Committee members. Three years has served as Chairman of the American Marketing Association cross-organizational Special Interest Group (IOSIC). In Kodak's sales and marketing department for six years. E Jerome McCarthy (E.Jerome McCarthy) at the University of Minnesota received his Ph.D. at the University of Oregon. the University of Notre Dame and Michigan State University coach. 1987 by the Ame.

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ISBN (andere Schreibweisen): 7-300-15644-4, 978-7-300-15644-6