Comparing Brand Personality Measures: An Empirical Study of Geuens et al.’s and Aaker’s Scales
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1
Comparing Brand Personality Measures : An Empirical Study of Geuens et al.'s and Aaker's Scales (2011)
DE PB NW RP
ISBN: 9783844333121 bzw. 3844333126, in Deutsch, LAP Lambert Academic Publishing Dez 2011, Taschenbuch, neu, Nachdruck.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - In response to wide criticism of brand personality measures for embracing other aspects rather than brand personality construct alone, Geuens et al. (2009) have recently introduced a new measure that consists of personality items only. The present research seeks to empirically examine and compare Geuens et al. s scale with the established alternative measure by Aaker (1997). The data was collected with the use of a split sample approach and by means of questionnaire survey, within the UK premium skincare market. The comparisons were carried out in brand- and respondent-level analyses. The results show that both measures revealed similar patterns in terms of personality profiles of the studied brands, however Geuens et al. s measure discriminated more between brands and between consumer segments. It is concluded that the findings provide solid justification in favour of the new measure s superiority over the commonly used alternative by Aaker in the given research context. This study should be useful to marketing scholars and practitioners alike, or anyone else who may be considering utilizing brand personality measures for marketing efforts. 100 pp. Englisch.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Neuware - In response to wide criticism of brand personality measures for embracing other aspects rather than brand personality construct alone, Geuens et al. (2009) have recently introduced a new measure that consists of personality items only. The present research seeks to empirically examine and compare Geuens et al. s scale with the established alternative measure by Aaker (1997). The data was collected with the use of a split sample approach and by means of questionnaire survey, within the UK premium skincare market. The comparisons were carried out in brand- and respondent-level analyses. The results show that both measures revealed similar patterns in terms of personality profiles of the studied brands, however Geuens et al. s measure discriminated more between brands and between consumer segments. It is concluded that the findings provide solid justification in favour of the new measure s superiority over the commonly used alternative by Aaker in the given research context. This study should be useful to marketing scholars and practitioners alike, or anyone else who may be considering utilizing brand personality measures for marketing efforts. 100 pp. Englisch.
2
Symbolbild
Comparing Brand Personality Measures (2009)
DE PB NW
ISBN: 9783844333121 bzw. 3844333126, in Deutsch, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: LAP Lambert Academic Publishing | An Empirical Study of Geuens et al. s and Aaker s Scales | In response to wide criticism of brand personality measures for embracing other aspects rather than brand personality construct alone, Geuens et al. (2009) have recently introduced a new measure that consists of personality items only. The present research seeks to empirically examine and compare Geuens et al. s scale with the established alternative measure by Aaker (1997). The data was collected with the use of a split sample approach and by means of questionnaire survey, within the UK premium skincare market. The comparisons were carried out in brand- and respondent-level analyses. The results show that both measures revealed similar patterns in terms of personality profiles of the studied brands, however Geuens et al. s measure discriminated more between brands and between consumer segments. It is concluded that the findings provide solid justification in favour of the new measure s superiority over the commonly used alternative by Aaker in the given research context. This study should be useful to marketing scholars and practitioners alike, or anyone else who may be considering utilizing brand personality measures for marketing efforts. | Format: Paperback | Language/Sprache: english | 100 pp.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: LAP Lambert Academic Publishing | An Empirical Study of Geuens et al. s and Aaker s Scales | In response to wide criticism of brand personality measures for embracing other aspects rather than brand personality construct alone, Geuens et al. (2009) have recently introduced a new measure that consists of personality items only. The present research seeks to empirically examine and compare Geuens et al. s scale with the established alternative measure by Aaker (1997). The data was collected with the use of a split sample approach and by means of questionnaire survey, within the UK premium skincare market. The comparisons were carried out in brand- and respondent-level analyses. The results show that both measures revealed similar patterns in terms of personality profiles of the studied brands, however Geuens et al. s measure discriminated more between brands and between consumer segments. It is concluded that the findings provide solid justification in favour of the new measure s superiority over the commonly used alternative by Aaker in the given research context. This study should be useful to marketing scholars and practitioners alike, or anyone else who may be considering utilizing brand personality measures for marketing efforts. | Format: Paperback | Language/Sprache: english | 100 pp.
3
Comparing Brand Personality Measures: An Empirical Study of Geuens et al.’s and Aaker’s Scales (2011)
EN PB NW
ISBN: 9783844333121 bzw. 3844333126, in Englisch, 100 Seiten, LAP LAMBERT Academic Publishing, Taschenbuch, neu.
Neu ab: $63.86 (13 Angebote)
Gebraucht ab: $73.07 (3 Angebote)
Zu den weiteren 16 Angeboten bei Amazon.com
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days, tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, Agrios.
In response to wide criticism of brand personality measures for embracing other aspects rather than brand personality construct alone, Geuens et al. (2009) have recently introduced a new measure that consists of personality items only. The present research seeks to empirically examine and compare Geuens et al.’s scale with the established alternative measure by Aaker (1997). The data was collected with the use of a split sample approach and by means of questionnaire survey, within the UK premium skincare market. The comparisons were carried out in brand- and respondent-level analyses. The results show that both measures revealed similar patterns in terms of personality profiles of the studied brands, however Geuens et al.’s measure discriminated more between brands and between consumer segments. It is concluded that the findings provide solid justification in favour of the new measure’s superiority over the commonly used alternative by Aaker in the given research context. This study should be useful to marketing scholars and practitioners alike, or anyone else who may be considering utilizing brand personality measures for marketing efforts. Paperback, Label: LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Produktgruppe: Book, Publiziert: 2011-12-23, Studio: LAP LAMBERT Academic Publishing, Verkaufsrang: 10251753.
Von Händler/Antiquariat, Agrios.
In response to wide criticism of brand personality measures for embracing other aspects rather than brand personality construct alone, Geuens et al. (2009) have recently introduced a new measure that consists of personality items only. The present research seeks to empirically examine and compare Geuens et al.’s scale with the established alternative measure by Aaker (1997). The data was collected with the use of a split sample approach and by means of questionnaire survey, within the UK premium skincare market. The comparisons were carried out in brand- and respondent-level analyses. The results show that both measures revealed similar patterns in terms of personality profiles of the studied brands, however Geuens et al.’s measure discriminated more between brands and between consumer segments. It is concluded that the findings provide solid justification in favour of the new measure’s superiority over the commonly used alternative by Aaker in the given research context. This study should be useful to marketing scholars and practitioners alike, or anyone else who may be considering utilizing brand personality measures for marketing efforts. Paperback, Label: LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Produktgruppe: Book, Publiziert: 2011-12-23, Studio: LAP LAMBERT Academic Publishing, Verkaufsrang: 10251753.
4
Comparing Brand Personality Measures: An Empirical Study of Geuens et al.’s and Aaker’s Scales (2011)
EN PB NW
ISBN: 9783844333121 bzw. 3844333126, in Englisch, 100 Seiten, LAP LAMBERT Academic Publishing, Taschenbuch, neu.
Neu ab: $54.59 (13 Angebote)
Gebraucht ab: $73.07 (4 Angebote)
Zu den weiteren 17 Angeboten bei Amazon.com
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 4-5 business days, tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, Blackwell's U.K. *Tracked Service to the USA*.
In response to wide criticism of brand personality measures for embracing other aspects rather than brand personality construct alone, Geuens et al. (2009) have recently introduced a new measure that consists of personality items only. The present research seeks to empirically examine and compare Geuens et al.’s scale with the established alternative measure by Aaker (1997). The data was collected with the use of a split sample approach and by means of questionnaire survey, within the UK premium skincare market. The comparisons were carried out in brand- and respondent-level analyses. The results show that both measures revealed similar patterns in terms of personality profiles of the studied brands, however Geuens et al.’s measure discriminated more between brands and between consumer segments. It is concluded that the findings provide solid justification in favour of the new measure’s superiority over the commonly used alternative by Aaker in the given research context. This study should be useful to marketing scholars and practitioners alike, or anyone else who may be considering utilizing brand personality measures for marketing efforts. Paperback, Label: LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Produktgruppe: Book, Publiziert: 2011-12-23, Studio: LAP LAMBERT Academic Publishing, Verkaufsrang: 9791435.
Von Händler/Antiquariat, Blackwell's U.K. *Tracked Service to the USA*.
In response to wide criticism of brand personality measures for embracing other aspects rather than brand personality construct alone, Geuens et al. (2009) have recently introduced a new measure that consists of personality items only. The present research seeks to empirically examine and compare Geuens et al.’s scale with the established alternative measure by Aaker (1997). The data was collected with the use of a split sample approach and by means of questionnaire survey, within the UK premium skincare market. The comparisons were carried out in brand- and respondent-level analyses. The results show that both measures revealed similar patterns in terms of personality profiles of the studied brands, however Geuens et al.’s measure discriminated more between brands and between consumer segments. It is concluded that the findings provide solid justification in favour of the new measure’s superiority over the commonly used alternative by Aaker in the given research context. This study should be useful to marketing scholars and practitioners alike, or anyone else who may be considering utilizing brand personality measures for marketing efforts. Paperback, Label: LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Produktgruppe: Book, Publiziert: 2011-12-23, Studio: LAP LAMBERT Academic Publishing, Verkaufsrang: 9791435.
5
Symbolbild
Comparing Brand Personality Measures: An Empirical Study of Geuens et al.’s and Aaker’s Scales (2011)
DE US
ISBN: 9783844333121 bzw. 3844333126, in Deutsch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: DEU.
Von Händler/Antiquariat, Books Express.
2011-12-23. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!
Von Händler/Antiquariat, Books Express.
2011-12-23. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!
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