The strategic (Key) Account Plan - How to systematically prepare a strategic plan for your business with your top customers
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The strategic (Key) Account Plan: (Key) Account Managers and sales people are facing a lot of challenges these days. Often, purchasing decisions are made in internationally composed purchasing committees. In addition, more and more customers do not perceive the suppliers products and services are that unique anymore. At any rate, customer requirements are getting more diverse while the own competition gets tougher and tougher. The strategic (Key) Account Plan or, sometimes called, Customer Attack Plan aims to provide account teams with a systematic tool to overcome these challenges by: \*\* analyzing your customer in detail in his own market and competition environment and gain insights about his challenges and real business requirements. \*\* analyzing your key competitors with their customer specific sales strategy and getting a clear view on their individual strengths and weaknesses. \*\*deriving out of that intensive analysis new business opportunities and ideas, with a clear winning strategy and a key action plan. \*\* developing a sound and tight multilevel relationship network between your company and your customer. \*\* developing a key account marketing plan with the objective increasing customer retention in the mid to long term. The application fields of that powerful tool stretch from a professional sales tool, to a systematic planning tool, to a focused communication tool within your own organization. The book is constructed in such a way that the reader will be guided through the systematic account plan, step by step, so that one can easily adapt the content to his own specific company and business requirements. Englisch, Ebook.

Lieferung aus: Niederlande, 5-10 werkdagen.
bol.com.
(Key) Account Managers and sales people are facing a lot of challenges these days. Often, purchasing decisions are made in internationally composed purchasing committees. In addition, more and more customers do not perceive the suppliers products and services are that unique anymore. At any rate, customer requirements are getting more diverse while the own competition gets tougher and tougher. The strategic (Key) Account Plan or, sometimes called, Customer Attack Plan aims to provide account tea... (Key) Account Managers and sales people are facing a lot of challenges these days. Often, purchasing decisions are made in internationally composed purchasing committees. In addition, more and more customers do not perceive the suppliers products and services are that unique anymore. At any rate, customer requirements are getting more diverse while the own competition gets tougher and tougher. The strategic (Key) Account Plan or, sometimes called, Customer Attack Plan aims to provide account teams with a systematic tool to overcome these challenges by: ** analyzing your customer in detail in his own market and competition environment and gain insights about his challenges and real business requirements. ** analyzing your key competitors with their customer specific sales strategy and getting a clear view on their individual strengths and weaknesses. **deriving out of that intensive analysis new business opportunities and ideas, with a clear winning strategy and a key action plan. ** developing a sound and tight multilevel relationship network between your company and your customer. ** developing a key account marketing plan with the objective increasing customer retention in the mid to long term. The application fields of that powerful tool stretch from a professional sales tool, to a systematic planning tool, to a focused communication tool within your own organization. The book is constructed in such a way that the reader will be guided through the systematic account plan, step by step, so that one can easily adapt the content to his own specific company and business requirements.Soort: Met illustraties;Taal: Engels;Afmetingen: 8x254x178 mm;Gewicht: 263,00 gram;Verschijningsdatum: maart 2010;Druk: 1;ISBN10: 3839119774;ISBN13: 9783839119778; Engelstalig | Paperback | 2010.

Lieferung aus: Frankreich, in-stock.
(Key) Account Managers and sales people are facing a lot of challenges these days. Often, purchasing decisions are made in internationally composed purchasing committees. In addition, more and more customers do not perceive the suppliers products and services are that unique anymore. At any rate, customer requirements are getting more diverse while the own competition gets tougher and tougher. The strategic (Key) Account Plan or, sometimes called, Customer Attack Plan aims to provide account teams with a systematic tool to overcome these challenges by: * analyzing your customer in detail in his own market and competition environment and gain insights about his challenges and real business requirements. * analyzing your key competitors with their customer specific sales strategy and getting a clear view on their individual strengths and weaknesses. *deriving out of that intensive analysis new business opportunities and ideas, with a clear winning strategy and a key action plan. * developing a sound and tight multilevel relationship network between your company and your customer. * developing a key account marketing plan with the objective increasing customer retention in the mid to long term. The application fields of that powerful tool stretch from a professional sales tool, to a systematic planning tool, to a focused communication tool within your own organization. The book is constructed in such a way that the reader will be guided through the systematic account plan, step by step, so that one can easily adapt the content to his own specific company and business requirements.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, PBShop UK.
(Key) Account Managers and sales people are facing a lot of challenges these days. Often, purchasing decisions are made in internationally composed purchasing committees. In addition, more and more customers do not perceive the suppliers products and services are that unique anymore. At any rate, customer requirements are getting more diverse while the own competition gets tougher and tougher. The strategic (Key) Account Plan or, sometimes called, Customer Attack Plan aims to provide account teams with a systematic tool to overcome these challenges by: ** analyzing your customer in detail in his own market and competition environment and gain insights about his challenges and real business requirements. ** analyzing your key competitors with their customer specific sales strategy and getting a clear view on their individual strengths and weaknesses. **deriving out of that intensive analysis new business opportunities and ideas, with a clear winning strategy and a key action plan. ** developing a sound and tight multilevel relationship network between your company and your customer. ** developing a key account marketing plan with the objective increasing customer retention in the mid to long term. The application fields of that powerful tool stretch from a professional sales tool, to a systematic planning tool, to a focused communication tool within your own organization. The book is constructed in such a way that the reader will be guided through the systematic account plan, step by step, so that one can easily adapt the content to his own specific company and business requirements. Paperback, Label: BoD, BoD, Produktgruppe: Book, Publiziert: 2010-03-03, Studio: BoD, Verkaufsrang: 1519954.

Lieferung aus: Deutschland, E-Book zum Download.
(Key) Account Managers and sales people are facing a lot of challenges these days. Often, purchasing decisions are made in internationally composed purchasing committees. In addition, more and more customers do not perceive the suppliers products and services are that unique anymore. At any rate, customer requirements are getting more diverse while the own competition gets tougher and tougher. The strategic (Key) Account Plan or, sometimes called, Customer Attack Plan aims to provide account teams with a systematic tool to overcome these challenges by: ** analyzing your customer in detail in his own market and competition environment and gain insights about his challenges and real business requirements. ** analyzing your key competitors with their customer specific sales strategy and getting a clear view on their individual strengths and weaknesses. **deriving out of that intensive analysis new business opportunities and ideas, with a clear winning strategy and a key action plan. ** developing a sound and tight multilevel relationship network between your company and your customer. ** developing a key account marketing plan with the objective increasing customer retention in the mid to long term. The application fields of that powerful tool stretch from a professional sales tool, to a systematic planning tool, to a focused communication tool within your own organization. The book is constructed in such a way that the reader will be guided through the systematic account plan, step by step, so that one can easily adapt the content to his own specific company and business requirements. Kindle Edition, Ausgabe: 2, Format: Kindle eBook, Label: Books on Demand, Books on Demand, Produktgruppe: eBooks, Publiziert: 2010-11-16, Freigegeben: 2010-11-16, Studio: Books on Demand, Verkaufsrang: 571868.

Lieferung aus: Deutschland, E-Book zum Download.
(Key) Account Managers and sales people are facing a lot of challenges these days. Often, purchasing decisions are made in internationally composed purchasing committees. In addition, more and more customers do not perceive the suppliers products and services are that unique anymore. At any rate, customer requirements are getting more diverse while the own competition gets tougher and tougher. The strategic (Key) Account Plan or, sometimes called, Customer Attack Plan aims to provide account teams with a systematic tool to overcome these challenges by:** analyzing your customer in detail in his own market and competition environment and gain insights about his challenges and real business requirements.** analyzing your key competitors with their customer specific sales strategy and getting a clear view on their individual strengths and weaknesses.**deriving out of that intensive analysis new business opportunities and ideas, with a clear winning strategy and a key action plan.** developing a sound and tight multilevel relationship network between your company and your customer.** developing a key account marketing plan with the objective increasing customer retention in the mid to long term.The application fields of that powerful tool stretch from a professional sales tool, to a systematic planning tool, to a focused communication tool within your own organization.The book is constructed in such a way that the reader will be guided through the systematic account plan, step by step, so that one can easily adapt the content to his own specific company and business requirements. Kindle Edition, Ausgabe: 2, Format: Kindle eBook, Label: Books on Demand, Books on Demand, Produktgruppe: eBooks, Publiziert: 2010-11-16, Freigegeben: 2010-11-16, Studio: Books on Demand, Verkaufsrang: 399125.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: AUT.
Von Händler/Antiquariat, Books Express.
BoD, 2010-03-03. Paperback. Good. Ships with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! d.

Lieferung aus: Deutschland, zzgl. Versandkosten, Sofort lieferbar (Download).
How to systematically prepare a strategic plan for your business with your top customers. 2. Auflage. How to systematically prepare a strategic plan for your business with your top customers. 2. Auflage.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: AUT.
Von Händler/Antiquariat, Cloud 9 Books.
BoD. PAPERBACK. 3839119774 Like New Condition. . Fine.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: AUT.
Von Händler/Antiquariat, Cloud 9 Books.
BoD. PAPERBACK. 3839119774 New Condition. . New.