Brand Extensions in Pakistan: Insights from Brand Managers
5 Angebote vergleichen
| Preise | 2013 | 2014 | 2015 |
|---|---|---|---|
| Schnitt | € 65,95 | € 60,93 | € 77,26 |
| Nachfrage |
1
Brand Extensions in Pakistan
DE PB NWISBN: 9783838392714 bzw. 383839271X, in Deutsch, LAP LAMBERT Academic Publishing, Taschenbuch, neu.
Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
Paperback. 124 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.There have been few studies on brand extensions in a Pakistan context. In this book, we study brand extensions in Pakistan from viewpoint of Brand Managers as their analysis coupled with their personal preferences can provide interesting insights for forming a successful brand extension strategy. Since T. Gamble first published an article about brand extensions (1967) there has been a growing interest for the topic. With the passage of time the in-built benefits of brand extensions in terms of cost and higher success rates were captured by companies in developing countries like Pakistan. In this book, we make theoretical arguments for, and show empirically that growth may not be the ultimate objective for companies in Pakistan. Instead, companies are compelled to follow the bandwagon so to match competitors. It has been indicated that small firms might be in a better position to take advantage of below-the-line promotions in comparison to larger firms. Cannibalization of sales due to brand extensions was described to be non-existent in Pakistan until a company embarks on e-commerce initiative. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.
Paperback. 124 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.There have been few studies on brand extensions in a Pakistan context. In this book, we study brand extensions in Pakistan from viewpoint of Brand Managers as their analysis coupled with their personal preferences can provide interesting insights for forming a successful brand extension strategy. Since T. Gamble first published an article about brand extensions (1967) there has been a growing interest for the topic. With the passage of time the in-built benefits of brand extensions in terms of cost and higher success rates were captured by companies in developing countries like Pakistan. In this book, we make theoretical arguments for, and show empirically that growth may not be the ultimate objective for companies in Pakistan. Instead, companies are compelled to follow the bandwagon so to match competitors. It has been indicated that small firms might be in a better position to take advantage of below-the-line promotions in comparison to larger firms. Cannibalization of sales due to brand extensions was described to be non-existent in Pakistan until a company embarks on e-commerce initiative. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.
2
Brand Extensions in Pakistan (Paperback) (2010)
DE PB NW RPISBN: 9783838392714 bzw. 383839271X, in Deutsch, LAP Lambert Academic Publishing, Germany, Taschenbuch, neu, Nachdruck.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkostenfrei.
Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
3
Brand Extensions in Pakistan (2015)
DE PB NWISBN: 9783838392714 bzw. 383839271X, in Deutsch, LAP LAMBERT ACADEMIC PUB 01/04/2015, Taschenbuch, neu.
Von Händler/Antiquariat, Books2Anywhere [190245], Swindon, United Kingdom.
New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. This item is printed on demand.
New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. This item is printed on demand.
4
Brand Extensions in Pakistan (2015)
DE PB NWISBN: 9783838392714 bzw. 383839271X, in Deutsch, LAP LAMBERT ACADEMIC PUB 01/05/2015, Taschenbuch, neu.
Von Händler/Antiquariat, Paperbackshop-US [8408184], Secaucus, NJ, U.S.A.
New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. This item is printed on demand.
New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. This item is printed on demand.
5
Brand Extensions in Pakistan (2014)
DE PB NWISBN: 9783838392714 bzw. 383839271X, in Deutsch, LAP LAMBERT ACADEMIC PUB 01/08/2014, Taschenbuch, neu.
Von Händler/Antiquariat, Books2Anywhere [190245], Fairford, GLO, United Kingdom.
New Book. This item is printed on demand. Shipped from UK. This item is printed on demand.
New Book. This item is printed on demand. Shipped from UK. This item is printed on demand.
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