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Third Party Product Reviews and Consumer Behaviour - A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
11 Angebote vergleichen
Preise | 2013 | 2014 | 2018 |
---|---|---|---|
Schnitt | € 59,49 | € 59,49 | € 64,90 |
Nachfrage |
Third Party Product Reviews and Consumer Behaviour (2013)
ISBN: 9783834936325 bzw. 3834936324, in Deutsch, Springer Gabler Feb 2013, Taschenbuch, neu.
Neuware - Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and expermientally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand. 183 pp. Englisch.
Third-Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models (Paperback) (2013)
ISBN: 9783834936325 bzw. 3834936324, in Deutsch, Springer Fachmedien Wiesbaden, Germany, Taschenbuch, neu, Nachdruck.
Language: English Brand New Book ***** Print on Demand *****.Third-Party Product Reviews (TPPRs) are neutral (as far as the producers interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner s World, Decanter or Wine Advocate and on the magazines web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand.
Third Party Product Reviews and Consumer Behaviour (2013)
ISBN: 9783834936325 bzw. 3834936324, in Deutsch, Springer Gabler, Taschenbuch, neu.
Buchhandlung Kühn GmbH, [4368407].
Neuware - Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand. Taschenbuch.
Third Party Product Reviews and Consumer Behaviour (2013)
ISBN: 9783834936325 bzw. 3834936324, in Deutsch, Springer Gabler, Taschenbuch, neu.
Neuware - Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand. Taschenbuch.
Third Party Product Reviews and Consumer Behaviour (2013)
ISBN: 9783834936325 bzw. 3834936324, in Deutsch, Springer Gabler, Taschenbuch, neu.
buchZ AG, [3859792].
Neuware - Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand. Taschenbuch.
Third Party Product Reviews and Consumer Behaviour (2013)
ISBN: 9783834936332 bzw. 3834936332, in Deutsch, neu.
Third Party Product Reviews and Consumer Behaviour ab 57.49 € als pdf eBook: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models. Auflage 2013. Aus dem Bereich: eBooks, Wirtschaft,.
Third Party Product Reviews and Consumer Behaviour als eBook von Wolfgang Ziniel, Wolfgang Ziniel (2013)
ISBN: 9783834936332 bzw. 3834936332, in Deutsch, Springer Fachmedien Wiesbaden, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Third Party Product Reviews and Consumer Behaviour - A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
ISBN: 9783834936332 bzw. 3834936332, in Deutsch, Springer Fachmedien Wiesbaden Gmbh, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Third Party Product Reviews and Consumer Behaviour - A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
ISBN: 9783834936332 bzw. 3834936332, in Deutsch, Springer Fachmedien Wiesbaden, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Third Party Product Reviews and Consumer Behaviour
ISBN: 9783834936332 bzw. 3834936332, in Deutsch, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen