The Adoption of Interactive Service Technologies: Empirical Evidence from the Retail Industry (MERKUR / Schriften zum innovativen Marketing-Management)
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The Adoption of Interactive Service Technologies, Empirical Evidence from the Retail Industry (2016)
DE PB NW FEISBN: 9783830092643 bzw. 3830092644, in Deutsch, Verlag Dr. Kovac, Hamburg, Taschenbuch, neu, Erstausgabe.
Von Händler/Antiquariat, Verlag Dr. Kovac GmbH [56043471], Hamburg, Germany.
- in englischer Sprache - MERKUR - Schriften zum Innovativen Marketing-Management, Band 100 174 pages. Digitization is assumed to be the most far-reaching social and economic revolution since time immemorial and highly impacts the appearance of brick-and-mortar retailing. Interactive service technologies are expected to be particularly promising elements of the digital transformation in retailing. However, these approaches have not made a substantial breakthrough yet. This book explains why the adoption of technology users is not as evident as assumed. It significantly advances the research stream on technology adoption by extending present models and providing the groundwork for a unified and highly actionable model of service technology resistance.
- in englischer Sprache - MERKUR - Schriften zum Innovativen Marketing-Management, Band 100 174 pages. Digitization is assumed to be the most far-reaching social and economic revolution since time immemorial and highly impacts the appearance of brick-and-mortar retailing. Interactive service technologies are expected to be particularly promising elements of the digital transformation in retailing. However, these approaches have not made a substantial breakthrough yet. This book explains why the adoption of technology users is not as evident as assumed. It significantly advances the research stream on technology adoption by extending present models and providing the groundwork for a unified and highly actionable model of service technology resistance.
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| The Adoption of Interactive Service Technologies | Kovac | 2016
DE NWISBN: 9783830092643 bzw. 3830092644, in Deutsch, Kovac, neu.
Digitization is assumed to be the most far-reaching social and economic revolution since time immemorial and highly impacts the appearance of brick-and-mortar retailing. Interactive service technologies are expected to be particularly promising elements of the digital transformation in retailing. However, these approaches have not made a substantial breakthrough yet. This book explains why the adoption of technology users is not as evident as assumed. It significantly advances the research stream on technology adoption by extending present models and providing the groundwork for a unified and highly actionable model of service technology resistance.
3
The Adoption of Interactive Service Technologies: Empirical Evidence from the Retail Industry (MERKUR / Schriften zum innovativen Marketing-Management) (2016)
EN PB NW FEISBN: 9783830092643 bzw. 3830092644, in Englisch, 174 Seiten, Kovac, Dr. Verlag, Taschenbuch, neu, Erstausgabe.
Lieferung aus: Deutschland, Gewöhnlich versandfertig in 24 Stunden, Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, verlagdrkovac.
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Von Händler/Antiquariat, verlagdrkovac.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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The Adoption of Interactive Service Technologies: Empirical Evidence from the Retail Industry (MERKUR / Schriften zum innovativen Marketing-Management) (2016)
EN PB US FEISBN: 9783830092643 bzw. 3830092644, in Englisch, 174 Seiten, Kovac, Dr. Verlag, Taschenbuch, gebraucht, Erstausgabe.
Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen, Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, Versandbuchhandel Derckum.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Versandbuchhandel Derckum.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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The Adoption of Interactive Service Technologies - Empirical Evidence from the Retail Industry
DE PB NWISBN: 9783830092643 bzw. 3830092644, in Deutsch, Kovac, Dr. Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland.
Von Händler/Antiquariat, InternetBuchhandlung A. Bell, [3194875].
Taschenbuch, Neuware, Internationaler Versand, PayPal, Banküberweisung.
Von Händler/Antiquariat, InternetBuchhandlung A. Bell, [3194875].
Taschenbuch, Neuware, Internationaler Versand, PayPal, Banküberweisung.
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