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Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying
(MERKUR)
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9783830062448 - Jan Lakotta: Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying
1
Jan Lakotta (?):

Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying (2012) (?)

ISBN: 9783830062448 (?) bzw. 3830062443, in Deutsch, Verlag Dr. Kovac, Hamburg, Taschenbuch, neu, Erstausgabe

98,00 + Versand: 3,00 = 101,00(unverbindlich)
Von Händler/Antiquariat, Verlag Dr. Kovac GmbH [56043471], Hamburg, Germany
MERKUR - Schriften zum Innovativen Marketing-Management, Band 62 414 pages. Drawing on the decision-making and bounded rationality literature streams, the author conceptualizes and measures managerial confusion, which is critical for choice-process satisfaction. He examines the key drivers and outcomes of managerial confusion and the role of the decision"s importance in dealing with complexities using data collected from a diverse sample of key informants. The results demonstrate that the perceived complexities of a market offering and its underlying market structure contribute significantly to managerial confusion. Furthermore, the influence of managerial confusion on a decision-maker"s choice-process satisfaction is fully mediated by his/her degree of procedural rationality. By moderating the influence that the market offering"s complexity has on managerial confusion, the level of importance of the decision determines whether organizational buyers fall prey to (at low levels of perceived importance) or strive to avoid confusion. The study provides insights into why purchase decisions on Business-to-Business markets do not always proceed optimally from the standpoint of an organizational buyer"s satisfaction with his/her decision-making process.
9783830062448 - Jan Lakotta: Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying (MERKUR)
2
Jan Lakotta (?):

Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying (MERKUR) (2012) (?)

ISBN: 9783830062448 (?) bzw. 3830062443, in Englisch, 414 Seiten, Kovac, Dr. Verlag, Taschenbuch, neu, Erstausgabe

98,00 + Versand: 3,00 = 101,00(unverbindlich)
Versandfertig in 1 - 2 Werktagen
Von Händler/Antiquariat, verlagdrkovac
Taschenbuch, Ausgabe: 1., Aufl. Label: Kovac, Dr. Verlag, Kovac, Dr. Verlag, Produktgruppe: Book, Publiziert: 2012-05-01, Studio: Kovac, Dr. Verlag
9783830062448 - Lakotta: Lakotta | Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying | Kovac | 2012
3
Lakotta (?):

Lakotta | Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying | Kovac | 2012 (?)

ISBN: 9783830062448 (?) bzw. 3830062443, in Deutsch, Kovac, neu

Von Händler/Antiquariat
Drawing on the decision-making and bounded rationality literature streams, the hor conceptualizes and measures managerial confusion, which is critical for choice-process satisfaction. He examines the key drivers and outcomes of managerial confusion and the role of the decisions importance in dealing with complexities using data collected from a diverse sample of key informants. The results demonstrate that the perceived complexities of a market offering and its underlying market structure contribute significantly to managerial confusion. Furthermore, the influence of managerial confusion on a decision-makers choice-process satisfaction is fully mediated by his/her degree of procedural rationality. By moderating the influence that the market offerings complexity has on managerial confusion, the level of importance of the decision determines whether organizational buyers fall prey to (at low levels of perceived importance) or strive to avoid confusion. The study provides insights into why purchase decisions on Business-to-Business markets do not always proceed optimally from the standpoint of an organizational buyers satisfaction with his/her decision-making process.
9783830062448 - Lakotta, Jan: Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying
4
Lakotta, Jan (?):

Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying (?)

ISBN: 9783830062448 (?) bzw. 3830062443, in Deutsch, Kovac, Dr. Verlag, Taschenbuch, neu

98,00 + Versand: 3,00 = 101,00(unverbindlich)
Versandkosten nach: Deutschland
Von Händler/Antiquariat, InternetBuchhandlung A. Bell, [3194875]
Taschenbuch, Neuware, Internationaler Versand, PayPal, Banküberweisung
9783830062448 - Jan Lakotta: Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying (MERKUR)
5
Jan Lakotta (?):

Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying (MERKUR) (2012) (?)

ISBN: 9783830062448 (?) bzw. 3830062443, in Englisch, 414 Seiten, Kovac, Dr. Verlag, Taschenbuch, neu, Erstausgabe

Gewöhnlich versandfertig in 24 Stunden, Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, verlagdrkovac
Taschenbuch, Ausgabe: 1., Label: Kovac, Dr. Verlag, Kovac, Dr. Verlag, Produktgruppe: Book, Publiziert: 2012-05-01, Studio: Kovac, Dr. Verlag
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