Use of * in Chinese and British Television Advertising: A Cross-National Comparison Work
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| Preise | 2013 | 2014 | 2015 |
|---|---|---|---|
| Schnitt | € 82,30 | € 82,85 | € 97,37 |
| Nachfrage |
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Use of * in Chinese and British Television Advertising A Cross-National Comparison Work
DE PB NWISBN: 9783659105395 bzw. 3659105392, in Deutsch, LAP LAMBERT Academic Publishing, Taschenbuch, neu.
Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
Paperback. 288 pages. Dimensions: 8.7in. x 5.9in. x 0.7in.This study compared the use of ***ual content in television advertisements on Britain and China. More than 2, 400 advertisements were sampled from two commercial television channels in Britain and more than 3, 000 from three commercial television channels in China over two-week sampling periods in each country. The analysis measured the prevalence and amount of ***ual content in each national sample and compared this content in terms of the nature of the ***ual material displayed. Results showed that the presence of *** in televised advertising was more prevalent in Britain than in China and that there was a greater quantity of ***ual content in British advertisements. Few British advertisements and none in China contained nudity, but there was a greater variety of ***ual behaviour displayed in British advertisements across a wider range of settings and product types. In both countries, there was a greater tendency to display ***ual themes in advertisements broadcast late in the evening, after 9pm. Cultural mores in each country have created differing levels of tolerance for ***ual content in advertisements. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.
Paperback. 288 pages. Dimensions: 8.7in. x 5.9in. x 0.7in.This study compared the use of ***ual content in television advertisements on Britain and China. More than 2, 400 advertisements were sampled from two commercial television channels in Britain and more than 3, 000 from three commercial television channels in China over two-week sampling periods in each country. The analysis measured the prevalence and amount of ***ual content in each national sample and compared this content in terms of the nature of the ***ual material displayed. Results showed that the presence of *** in televised advertising was more prevalent in Britain than in China and that there was a greater quantity of ***ual content in British advertisements. Few British advertisements and none in China contained nudity, but there was a greater variety of ***ual behaviour displayed in British advertisements across a wider range of settings and product types. In both countries, there was a greater tendency to display ***ual themes in advertisements broadcast late in the evening, after 9pm. Cultural mores in each country have created differing levels of tolerance for ***ual content in advertisements. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.
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Use of * in Chinese and British Television Advertising (2012)
DE PB NW RPISBN: 9783659105395 bzw. 3659105392, in Deutsch, LAP Lambert Academic Publishing Jul 2012, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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Use of * in Chinese and British Television Advertising
DE NWISBN: 9783659105395 bzw. 3659105392, in Deutsch, AV Akademikerverlag GmbH & Co. KG. AV Akademikerverlag GmbH & Co. KG. neu.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25, in-stock.
Ye Hao, Paperback, English-language edition, Pub by AV Akademikerverlag GmbH & Co. KG.
Ye Hao, Paperback, English-language edition, Pub by AV Akademikerverlag GmbH & Co. KG.
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Use of * in Chinese and British Television Advertising (2014)
DE PB NWISBN: 9783659105395 bzw. 3659105392, in Deutsch, LAP LAMBERT ACADEMIC PUB 01/10/2014, Taschenbuch, neu.
Von Händler/Antiquariat, Books2Anywhere [190245], Fairford, GLO, United Kingdom.
New Book. This item is printed on demand. Shipped from UK. This item is printed on demand.
New Book. This item is printed on demand. Shipped from UK. This item is printed on demand.
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Use of * in Chinese and British Television Advertising (2012)
DE PB NW RPISBN: 9783659105395 bzw. 3659105392, in Deutsch, LAP Lambert Academic Publishing, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, English-Book-Service Mannheim [1048135], Mannheim, Germany.
This item is printed on demand for shipment within 3 working days.
This item is printed on demand for shipment within 3 working days.
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