Using the Kano-Model as an Approach to Evaluate Customer Satisfaction German Edition
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Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: As the improvement of customer satisfaction is a very actual, important and complex topic for most companies, the goal of this assignment is to analyze how the Kano-Model can be used to determine the customers' satisfaction and their needs in a structured approach. In order to achieve this goal, the theory behind the main terms will be explained in chapter 2. Chapter 2.1 will feature a discussion of the term 'customer satisfaction' in order to give a better understanding of how customers react to the companies' products. This is followed by an explanation of the term product quality in chapter 2.2, in order to give a short overview of factors that might influence the customers' satisfaction. In chapter 3 the Kano-Model will be discussed in-depth. Chapter 3.1 will give a general overview of what the Kano-Model is and what different quality-categories exist within it. Afterwards the process of analyzing customer preferences will be shown in chapter 3.2. Lastly, chapter 3.3 will evaluate the usefulness of the model in the given context. Chapter 4 will conclude this work by presenting the essential findings and reflecting the used approach.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: As the improvement of customer satisfaction is a very actual, important and complex topic for most companies, the goal of this assignment is to analyze how the Kano-Model can be used to determine the customers' satisfaction and their needs in a structured approach. In order to achieve this goal, the theory behind the main terms will be explained in chapter 2. Chapter 2.1 will feature a discussion of the term 'customer satisfaction' in order to give a better understanding of how customers react to the companies' products. This is followed by an explanation of the term product quality in chapter 2.2, in order to give a short overview of factors that might influence the customers' satisfaction. In chapter 3 the Kano-Model will be discussed in-depth. Chapter 3.1 will give a general overview of what the Kano-Model is and what different quality-categories exist within it. Afterwards the process of analyzing customer preferences will be shown in chapter 3.2. Lastly, chapter 3.3 will evaluate the usefulness of the model in the given context. Chapter 4 will conclude this work by presenting the essential findings and reflecting the used approach.

Lieferung aus: Deutschland, Versandkostenfrei.
Using the KANO-model as an approach to evaluate customer satisfaction: Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: As the improvement of customer satisfaction is a very actual, important and complex topic for most companies, the goal of this assignment is to analyze how the Kano-Model can be used to determine the customers` satisfaction and their needs in a structured approach. In order to achieve this goal, the theory behind the main terms will be explained in chapter 2. Chapter 2.1 will feature a discussion of the term `customer satisfaction` in order to give a better understanding of how customers react to the companies` products. This is followed by an explanation of the term product quality in chapter 2.2, in order to give a short overview of factors that might influence the customers` satisfaction. In chapter 3 the Kano-Model will be discussed in-depth. Chapter 3.1 will give a general overview of what the Kano-Model is and what different quality-categories exist within it. Afterwards the process of analyzing customer preferences will be shown in chapter 3.2. Lastly, chapter 3.3 will evaluate the usefulness of the model in the given context. Chapter 4 will conclude this work by presenting the essential findings and reflecting the used approach. Ebook.

Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
Paperback. 24 pages. Dimensions: 8.3in. x 5.9in. x 0.2in.Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, 3, AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: As the improvement of customer satisfaction is a very actual, important and complex topic for most companies, the goal of this assignment is to analyze how the Kano-Model can be used to determine the customers satisfaction and their needs in a structured approach. In order to achieve this goal, the theory behind the main terms will be explained in chapter 2. Chapter 2. 1 will feature a discussion of the term customer satisfaction in order to give a better understanding of how customers react to the companies products. This is followed by an explanation of the term product quality in chapter 2. 2, in order to give a short overview of factors that might influence the customers satisfaction. In chapter 3 the Kano-Model will be discussed in-depth. Chapter 3. 1 will give a general overview of what the Kano-Model is and what different quality-categories exist within it. Afterwards the process of analyzing customer preferences will be shown in chapter 3. 2. Lastly, chapter 3. 3 will evaluate the usefulness of the model in the given context. Chapter 4 will conclude this work by presenting the essential findings and reflecting the used approach. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.

Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
Paperback. 24 pages. Dimensions: 8.3in. x 5.9in. x 0.2in.Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, 3, AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: As the improvement of customer satisfaction is a very actual, important and complex topic for most companies, the goal of this assignment is to analyze how the Kano-Model can be used to determine the customers satisfaction and their needs in a structured approach. In order to achieve this goal, the theory behind the main terms will be explained in chapter 2. Chapter 2. 1 will feature a discussion of the term customer satisfaction in order to give a better understanding of how customers react to the companies products. This is followed by an explanation of the term product quality in chapter 2. 2, in order to give a short overview of factors that might influence the customers satisfaction. In chapter 3 the Kano-Model will be discussed in-depth. Chapter 3. 1 will give a general overview of what the Kano-Model is and what different quality-categories exist within it. Afterwards the process of analyzing customer preferences will be shown in chapter 3. 2. Lastly, chapter 3. 3 will evaluate the usefulness of the model in the given context. Chapter 4 will conclude this work by presenting the essential findings and reflecting the used approach. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.

Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: German Brand New Book ***** Print on Demand *****.Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: As the improvement of customer satisfaction is a very actual, important and complex topic for most companies, the goal of this assignment is to analyze how the Kano-Model can be used to determine the customers satisfaction and their needs in a structured approach. In order to achieve this goal, the theory behind the main terms will be explained in chapter 2. Chapter 2.1 will feature a discussion of the term customer satisfaction in order to give a better understanding of how customers react to the companies products. This is followed by an explanation of the term product quality in chapter 2.2, in order to give a short overview of factors that might influence the customers satisfaction. In chapter 3 the Kano-Model will be discussed in-depth. Chapter 3.1 will give a general overview of what the Kano-Model is and what different quality-categories exist within it. Afterwards the process of analyzing customer preferences will be shown in chapter 3.2. Lastly, chapter 3.3 will evaluate the usefulness of the model in the given context. Chapter 4 will conclude this work by presenting the essential findings and reflecting the used approach.

Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Titel. Neuware - Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: As the improvement of customer satisfaction is a very actual, important and complex topic for most companies, the goal of this assignment is to analyze how the Kano-Model can be used to determine the customers satisfaction and their needs in a structured approach. In order to achieve this goal, the theory behind the main terms will be explained in chapter 2. Chapter 2.1 will feature a discussion of the term customer satisfaction in order to give a better understanding of how customers react to the companies products. This is followed by an explanation of the term product quality in chapter 2.2, in order to give a short overview of factors that might influence the customers satisfaction. In chapter 3 the Kano-Model will be discussed in-depth. Chapter 3.1 will give a general overview of what the Kano-Model is and what different quality-categories exist within it. Afterwards the process of analyzing customer preferences will be shown in chapter 3.2. Lastly, chapter 3.3 will evaluate the usefulness of the model in the given context. Chapter 4 will conclude this work by presenting the essential findings and reflecting the used approach. 24 pp. Deutsch.

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Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen