Name letter Branding - 8 Angebote vergleichen
Preise | 2013 | 2014 | 2019 |
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Schnitt | € 14,99 | € 15,35 | € 6,32 |
Nachfrage |
1
Name letter Branding: How our name can predict the preference for certain products Barbara Bilyk Author (2010)
~EN NW EB DL
ISBN: 9783640726073 bzw. 3640726073, vermutlich in Englisch, GRIN Publishing, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Consumer Behavior, language: English, abstract: Is it just coincidence that Fabian decided to become a farmer, married Franziska, lives in Frankfurt, prefers Ferrero Küsschen and holds shares of his favourite chocolate producer or was he influenced by the shared name letter (NL)? Although the latter sounds indeed bizarre, prior research has given proof of the fact that people's liking for their own name can affect major life decisions as well as consumption choices (Pelham, Mirenberg, Jones, 2002; Brendl, Chattopadhyay, Pelham, Carvallo, 2005). In the field of consumer behavior it is therefore of high interest to understand the customer's motives for consumption including the influence of specific conditions and moderating factors. The reason for this concern is the overall ambition of marketers to predict consumer preferences in advance and to tailor offers and goods ac-cordingly. While the importance of the marketing tool 'brand name' has been recognized in terms of eliciting meanings and forming brand equity for a long time (Wänke, Herrmann, Schaffner 2007), shared letters of consumer and brand name as a trigger for decisions are a comparatively new insight. In this regard two possibile directions of outcomes are conceiv-able. On the one hand consumers might have the tendency to favour brand names including their own name letters, an effect called name letter branding (NLB) (Brendl et al., 2005). On the other hand the reversed effect name letter repulsion (NLR) which is the alientation from a brand name due to shared name letters might occur (Kachersky, 2008). Consequently this pa-per aims at sheding light on the following question: why and how can people's preference for or repelling from brand names be generated by their own name?
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Consumer Behavior, language: English, abstract: Is it just coincidence that Fabian decided to become a farmer, married Franziska, lives in Frankfurt, prefers Ferrero Küsschen and holds shares of his favourite chocolate producer or was he influenced by the shared name letter (NL)? Although the latter sounds indeed bizarre, prior research has given proof of the fact that people's liking for their own name can affect major life decisions as well as consumption choices (Pelham, Mirenberg, Jones, 2002; Brendl, Chattopadhyay, Pelham, Carvallo, 2005). In the field of consumer behavior it is therefore of high interest to understand the customer's motives for consumption including the influence of specific conditions and moderating factors. The reason for this concern is the overall ambition of marketers to predict consumer preferences in advance and to tailor offers and goods ac-cordingly. While the importance of the marketing tool 'brand name' has been recognized in terms of eliciting meanings and forming brand equity for a long time (Wänke, Herrmann, Schaffner 2007), shared letters of consumer and brand name as a trigger for decisions are a comparatively new insight. In this regard two possibile directions of outcomes are conceiv-able. On the one hand consumers might have the tendency to favour brand names including their own name letters, an effect called name letter branding (NLB) (Brendl et al., 2005). On the other hand the reversed effect name letter repulsion (NLR) which is the alientation from a brand name due to shared name letters might occur (Kachersky, 2008). Consequently this pa-per aims at sheding light on the following question: why and how can people's preference for or repelling from brand names be generated by their own name?
2
Name letter Branding - How our name can predict the preference for certain products (2010)
DE NW EB DL
ISBN: 9783640726073 bzw. 3640726073, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Name letter Branding: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Consumer Behavior, language: English, abstract: Is it just coincidence that Fabian decided to become a farmer, married Franziska, lives in Frankfurt, prefers Ferrero Küsschen and holds shares of his favourite chocolate producer or was he influenced by the shared name letter (NL) Although the latter sounds indeed bizarre, prior research has given proof of the fact that people`s liking for their own name can affect major life decisions as well as consumption choices (Pelham, Mirenberg, Jones, 2002 Brendl, Chattopadhyay, Pelham, Carvallo, 2005). In the field of consumer behavior it is therefore of high interest to understand the customer`s motives for consumption including the influence of specific conditions and moderating factors. The reason for this concern is the overall ambition of marketers to predict consumer preferences in advance and to tailor offers and goods ac-cordingly. While the importance of the marketing tool `brand name` has been recognized in terms of eliciting meanings and forming brand equity for a long time (W?nke, Herrmann, Schaffner 2007), shared letters of consumer and brand name as a trigger for decisions are a comparatively new insight. In this regard two possibile directions of outcomes are conceiv-able. On the one hand consumers might have the tendency to favour brand names including their own name letters, an effect called name letter branding (NLB) (Brendl et al., 2005). On the other hand the reversed effect name letter repulsion (NLR) which is the alientation from a brand name due to shared name letters might occur (Kachersky, 2008). Consequently this pa-per aims at sheding light on the following question: why and how can people`s preference for or repelling from brand names be generated by their own name, Englisch, Ebook.
Name letter Branding: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Consumer Behavior, language: English, abstract: Is it just coincidence that Fabian decided to become a farmer, married Franziska, lives in Frankfurt, prefers Ferrero Küsschen and holds shares of his favourite chocolate producer or was he influenced by the shared name letter (NL) Although the latter sounds indeed bizarre, prior research has given proof of the fact that people`s liking for their own name can affect major life decisions as well as consumption choices (Pelham, Mirenberg, Jones, 2002 Brendl, Chattopadhyay, Pelham, Carvallo, 2005). In the field of consumer behavior it is therefore of high interest to understand the customer`s motives for consumption including the influence of specific conditions and moderating factors. The reason for this concern is the overall ambition of marketers to predict consumer preferences in advance and to tailor offers and goods ac-cordingly. While the importance of the marketing tool `brand name` has been recognized in terms of eliciting meanings and forming brand equity for a long time (W?nke, Herrmann, Schaffner 2007), shared letters of consumer and brand name as a trigger for decisions are a comparatively new insight. In this regard two possibile directions of outcomes are conceiv-able. On the one hand consumers might have the tendency to favour brand names including their own name letters, an effect called name letter branding (NLB) (Brendl et al., 2005). On the other hand the reversed effect name letter repulsion (NLR) which is the alientation from a brand name due to shared name letters might occur (Kachersky, 2008). Consequently this pa-per aims at sheding light on the following question: why and how can people`s preference for or repelling from brand names be generated by their own name, Englisch, Ebook.
3
Name letter Branding - How our name can predict the preference for certain products (2010)
~EN NW EB DL
ISBN: 9783640726073 bzw. 3640726073, vermutlich in Englisch, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Name letter Branding: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Consumer Behavior, language: English, abstract: Is it just coincidence that Fabian decided to become a farmer, married Franziska, lives in Frankfurt, prefers Ferrero Küsschen and holds shares of his favourite chocolate producer or was he influenced by the shared name letter (NL) Although the latter sounds indeed bizarre, prior research has given proof of the fact that people`s liking for their own name can affect major life decisions as well as consumption choices (Pelham, Mirenberg, Jones, 2002 Brendl, Chattopadhyay, Pelham, Carvallo, 2005). In the field of consumer behavior it is therefore of high interest to understand the customer`s motives for consumption including the influence of specific conditions and moderating factors. The reason for this concern is the overall ambition of marketers to predict consumer preferences in advance and to tailor offers and goods ac-cordingly. While the importance of the marketing tool `brand name` has been recognized in terms of eliciting meanings and forming brand equity for a long time (Wänke, Herrmann, Schaffner 2007), shared letters of consumer and brand name as a trigger for decisions are a comparatively new insight. In this regard two possibile directions of outcomes are conceiv-able. On the one hand consumers might have the tendency to favour brand names including their own name letters, an effect called name letter branding (NLB) (Brendl et al., 2005). On the other hand the reversed effect name letter repulsion (NLR) which is the alientation from a brand name due to shared name letters might occur (Kachersky, 2008). Consequently this pa-per aims at sheding light on the following question: why and how can people`s preference for or repelling from brand names be generated by their own name, Englisch, Ebook.
Name letter Branding: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Consumer Behavior, language: English, abstract: Is it just coincidence that Fabian decided to become a farmer, married Franziska, lives in Frankfurt, prefers Ferrero Küsschen and holds shares of his favourite chocolate producer or was he influenced by the shared name letter (NL) Although the latter sounds indeed bizarre, prior research has given proof of the fact that people`s liking for their own name can affect major life decisions as well as consumption choices (Pelham, Mirenberg, Jones, 2002 Brendl, Chattopadhyay, Pelham, Carvallo, 2005). In the field of consumer behavior it is therefore of high interest to understand the customer`s motives for consumption including the influence of specific conditions and moderating factors. The reason for this concern is the overall ambition of marketers to predict consumer preferences in advance and to tailor offers and goods ac-cordingly. While the importance of the marketing tool `brand name` has been recognized in terms of eliciting meanings and forming brand equity for a long time (Wänke, Herrmann, Schaffner 2007), shared letters of consumer and brand name as a trigger for decisions are a comparatively new insight. In this regard two possibile directions of outcomes are conceiv-able. On the one hand consumers might have the tendency to favour brand names including their own name letters, an effect called name letter branding (NLB) (Brendl et al., 2005). On the other hand the reversed effect name letter repulsion (NLR) which is the alientation from a brand name due to shared name letters might occur (Kachersky, 2008). Consequently this pa-per aims at sheding light on the following question: why and how can people`s preference for or repelling from brand names be generated by their own name, Englisch, Ebook.
6
Name letter Branding: How our name can predict the preference for certain products
DE NW EB
ISBN: 9783640726073 bzw. 3640726073, in Deutsch, GRIN Publishing, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Name-letter-Branding~~Barbara-Bilyk, Name letter Branding: How our name can predict the preference for certain products, NOOK Book (eBook).
Name-letter-Branding~~Barbara-Bilyk, Name letter Branding: How our name can predict the preference for certain products, NOOK Book (eBook).
7
Name letter Branding: How our name can predict the preference for certain products
EN NW EB DL
ISBN: 9783640726073 bzw. 3640726073, in Englisch, Grin-Verlag, München, Deutschland, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25.
Barbara Bilyk, NOOK Book (eBook), Edition: 1, English-language edition,.
Barbara Bilyk, NOOK Book (eBook), Edition: 1, English-language edition,.
8
Name letter Branding (2010)
EN NW EB DL
ISBN: 9783640726073 bzw. 3640726073, in Englisch, GRIN Publishing, GRIN Publishing, GRIN Publishing, neu, E-Book, elektronischer Download.
Lieferung aus: Australien, in-stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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