Marketing luxury and fashion through Bollywood - 8 Angebote vergleichen
Preise | 2014 | 2015 | 2017 | 2019 |
---|---|---|---|---|
Schnitt | € 21,68 | € 24,46 | € 30,81 | € 21,33 |
Nachfrage |
Marketing Luxury and Fashion Through Bollywood (2014)
ISBN: 9783639488890 bzw. 363948889X, in Deutsch, Av Akademikerverlag, Taschenbuch, neu.
bol.com.
An increasing number of luxury brands are looking to India with the hope of grabbing a slice of the world's second most populated market. However, these same brands often fail to understand that, because India has a deep-rooted luxury culture of its own, local consumers do not long for foreign brands in the same way as, say, their Chinese counterparts do. As a result, brands focus far too little on creating brand awareness, expecting consumers to fetch a greater amount of brand-related informati... An increasing number of luxury brands are looking to India with the hope of grabbing a slice of the world's second most populated market. However, these same brands often fail to understand that, because India has a deep-rooted luxury culture of its own, local consumers do not long for foreign brands in the same way as, say, their Chinese counterparts do. As a result, brands focus far too little on creating brand awareness, expecting consumers to fetch a greater amount of brand-related information on their own. With this in mind, this book explores how brands can harness the extraordinary power of Bollywood to effectively communicate new values of luxury and increase brand awareness. By understanding the specificities of product placement and celebrity endorsement in India, brand executives and managers will not only increase the visibility of their brands but also overcome many of the challenges foreign brands face in the sub-continent.Soort: Met illustraties;Taal: Engels;Afmetingen: 5x229x152 mm;Gewicht: 127,00 gram;Verschijningsdatum: februari 2014;ISBN10: 363948889X;ISBN13: 9783639488890; Engelstalig | Paperback | 2014.
Marketing luxury and fashion through Bollywood - Current practices, opportunities and challenges
ISBN: 9783639488890 bzw. 363948889X, vermutlich in Englisch, AV Akademikerverlag, Taschenbuch, neu.
Marketing luxury and fashion through Bollywood: An increasing number of luxury brands are looking to India with the hope of grabbing a slice of the world`s second most populated market. However, these same brands often fail to understand that, because India has a deep-rooted luxury culture of its own, local consumers do not long for foreign brands in the same way as, say, their Chinese counterparts do. As a result, brands focus far too little on creating brand awareness, expecting consumers to fetch a greater amount of brand-related information on their own. With this in mind, this book explores how brands can harness the extraordinary power of Bollywood to effectively communicate new values of luxury and increase brand awareness. By understanding the specificities of product placement and celebrity endorsement in India, brand executives and managers will not only increase the visibility of their brands but also overcome many of the challenges foreign brands face in the sub-continent. Englisch, Taschenbuch.
Marketing luxury and fashion through Bollywood
ISBN: 9783639488890 bzw. 363948889X, vermutlich in Englisch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, neu, Hörbuch.
An increasing number of luxury brands are looking to India with the hope of grabbing a slice of the world's second most populated market. However, these same brands often fail to understand that, because India has a deep-rooted luxury culture of its own, local consumers do not long for foreign brands in the same way as, say, their Chinese counterparts do. As a result, brands focus far too little on creating brand awareness, expecting consumers to fetch a greater amount of brand-related information on their own. With this in mind, this book explores how brands can harness the extraordinary power of Bollywood to effectively communicate new values of luxury and increase brand awareness. By understanding the specificities of product placement and celebrity endorsement in India, brand executives and managers will not only increase the visibility of their brands but also overcome many of the challenges foreign brands face in the sub-continent.
Marketing luxury and fashion through Bollywood
ISBN: 363948889X bzw. 9783639488890, vermutlich in Englisch, AV Akademikerverlag, Taschenbuch, neu.
Marketing luxury and fashion through Bollywood (2014)
ISBN: 9783639488890 bzw. 363948889X, vermutlich in Englisch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
USED (LN) Marketing luxury and fashion through Bollywood: Current practices, opp
ISBN: 9783639488890 bzw. 363948889X, in Englisch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, gebraucht.
Von Händler/Antiquariat, ausreseller - AusReseller.
Prix fixe.
NEW Marketing Luxury and Fashion Through Bollywood by De Techtermann Maxime Pape
ISBN: 9783639488890 bzw. 363948889X, in Englisch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, neu.
Von Händler/Antiquariat, grandeagleretail.
Prix fixe.
Marketing luxury and fashion through Bollywood Current practices, opportunities
ISBN: 9783639488890 bzw. 363948889X, in Englisch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, gebraucht.
Von Händler/Antiquariat, aaz_book - A A Z Book les livres et le service.
Prix fixe.