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Corporate Social Irresponsibility and Consumers' Psychological Conflicts
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Bester Preis: € 49,99 (vom 02.11.2019)Corporate Social Irresponsibility and Consumers' Psychological Conflicts (2017)
ISBN: 9783346007667 bzw. 3346007669, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu, Nachdruck.
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.
Corporate Social Irresponsibility and Consumers' Psychological Conflicts (Paperback) (2019)
ISBN: 9783346007667 bzw. 3346007669, vermutlich in Englisch, GRIN Verlag, United States, Taschenbuch, neu.
Language: English. Brand new Book. Doctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: The three papers together follow the overarching research question how corporate social irresponsibility (CSI) and consumers' psychological conflicts are connected. First, Paper 1 describes a literature analysis, building the basis for Paper 2 and Paper 3, specifically, to understand the terminology and theoretical properties surrounding CSI as well as corporate social responsibility (CSR). The most important (abstract) ethics-related terms (e.g., CSR, green consumption, sustainability) used in the marketing ethics literature are therefore examined. The question which terms are used to which extent in influential marketing journals and how they relate to each other constitutes the basic research question of Paper 1 ('Contemporary Usage of Marketing Ethics Terminology: A Concept Analysis'). Second, Paper 2 ('Fooling Yourself: The Role of Internal Defense Mechanisms in Unsustainable Consumption Behavior') then exploratory addresses the role of consumers' inner conflicts in the field of unsustainable consumption behavior - and in case of their indirect support of CSI behavior - by means of 20 in-depth interviews. Third, Paper 3 ('Cling Together, Swing Together? Corporate Social Irresponsibility: Do Consumers Feel Accountable for It?') experimentally investigates the specific causal relationships of particular consumer conflicts on the basis of their perceived degree of moral responsibility.
Corporate Social Irresponsibility and Consumers' Psychological Conflicts (2018)
ISBN: 9783346007667 bzw. 3346007669, vermutlich in Englisch, Grin Verlag, Taschenbuch, neu.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Doctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: The three papers together follow the overarching research question how corporate social irresponsibility (CSI) and consumers' psychological conflicts are connected. First, Paper 1 describes a literature analysis, building the basis for Paper 2 and Paper 3, specifically, to understand the terminology and theoretical properties surrounding CSI as well as corporate social responsibility (CSR). The most important (abstract) ethics-related terms (e.g., CSR, green consumption, sustainability) used in the marketing ethics literature are therefore examined. The question which terms are used to which extent in influential marketing journals and how they relate to each other constitutes the basic research question of Paper 1 ('Contemporary Usage of Marketing Ethics Terminology: A Concept Analysis'). Second, Paper 2 ('Fooling Yourself: The Role of Internal Defense Mechanisms in Unsustainable Consumption Behavior') then exploratory addresses the role of consumers' inner conflicts in the field of unsustainable consumption behavior - and in case of their indirect support of CSI behavior - by means of 20 in-depth interviews. Third, Paper 3 ('Cling Together, Swing Together? Corporate Social Irresponsibility: Do Consumers Feel Accountable for It?') experimentally investigates the specific causal relationships of particular consumer conflicts on the basis of their perceived degree of moral responsibility. 2019. 176 S. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).
Corporate Social Irresponsibility and Consumers' Psychological Conflicts
ISBN: 9783346007650 bzw. 3346007650, in Deutsch, GRIN Verlag, neu, Erstausgabe, E-Book.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Corporate Social Irresponsibility and Consumers` Psychological Conflicts (2018)
ISBN: 9783346007650 bzw. 3346007650, vermutlich in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Corporate Social Irresponsibility and Consumers' Psychological Conflicts
ISBN: 9783346007650 bzw. 3346007650, in Deutsch, GRIN Verlag, GRIN Verlag, neu, Erstausgabe, E-Book.
Corporate Social Irresponsibility and Consumers' Psychological Conflicts - 1. Auflage: ab 39.99 €.
Corporate Social Irresponsibility and Consumers' P
ISBN: 9783346007667 bzw. 3346007669, vermutlich in Englisch, Droemer, München, Deutschland, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen