Von dem Buch Commercial Communication in the Digital Age: Information or Disinformation? haben wir 2 gleiche oder sehr ähnliche Ausgaben identifiziert!
Falls Sie nur an einem bestimmten Exempar interessiert sind, können Sie aus der folgenden Liste jenes wählen, an dem Sie interessiert sind:
100%: Gabriele Siegert: Commercial Communication in the Digital Age: Information or Disinformation? (ISBN: 9783110416831) De Gruyter, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
100%: Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann: Commercial Communication in the Digital Age - Information or Disinformation? (ISBN: 9783110416794) 2017, De Gruyter Mouton, Erstausgabe, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
Commercial Communication in the Digital Age: Information or Disinformation?
6 Angebote vergleichen
Bester Preis: € 2,21 (vom 20.04.2019)1
Commercial Communication in the Digital Age - Information or Disinformation?
DE NW EB DLISBN: 9783110416794 bzw. 3110416794, in Deutsch, De Gruyter Mouton, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –; and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. Gabriele Siegert und Stephanie Grubenmann , University of Zurich, Switzerland, M. Bjørn von Rimscha , University of Mainz, Germany.
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –; and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. Gabriele Siegert und Stephanie Grubenmann , University of Zurich, Switzerland, M. Bjørn von Rimscha , University of Mainz, Germany.
2
Commercial Communication in the Digital Age
DE NW EBISBN: 9783110416831 bzw. 3110416832, in Deutsch, De Gruyter, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, E-Book zum download.
Computers, In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate to co-create , and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues. eBook.
Computers, In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate to co-create , and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues. eBook.
3
Commercial Communication in the Digital Age - Information or Disinformation?
~EN NW EB DLISBN: 9783110416831 bzw. 3110416832, vermutlich in Englisch, De Gruyter, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Commercial Communication in the Digital Age: d related issues. Englisch, Ebook.
Commercial Communication in the Digital Age: d related issues. Englisch, Ebook.
4
Commercial Communication in the Digital Age (2017)
~EN NW FE EB DLISBN: 9783110416794 bzw. 3110416794, vermutlich in Englisch, 278 Seiten, de Gruyter Mouton, neu, Erstausgabe, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Download sofort lieferbar.
Information or Disinformation? eBooks, eBook Download (PDF), Auflage.
Information or Disinformation? eBooks, eBook Download (PDF), Auflage.
5
Commercial Communication in the Digital Age - Information or Disinformation?
~EN NW EB DLISBN: 9783110416794 bzw. 3110416794, vermutlich in Englisch, De Gruyter, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
Commercial Communication in the Digital Age: Information or Disinformation?
~EN NW EBISBN: 9783110416831 bzw. 3110416832, vermutlich in Englisch, De Gruyter, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Lade…