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100%: Licensing Tales: Captivating Stories from Industry Legends Greg Battersby Author (ISBN: 9781888206173) Kent Press, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
100%: Licensing Tales: Captivating Stories from Industry Legends Greg Battersby Author (ISBN: 9781888206166) Kent Press, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
Licensing Tales: Captivating Stories from Industry Legends Greg Battersby Author
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Bester Preis: € 9,31 (vom 05.11.2020)1
Licensing Tales: Captivating Stories from Industry Legends Greg Battersby Author
~EN NW EB DLISBN: 9781888206173 bzw. 1888206179, vermutlich in Englisch, Kent Press, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as horror stories from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; interesting licensing litigations; deals with licensing agents and international licenses. With chapters like Who Would Have Thought?, The Ones That Almost Got Away, and The Licensing Hall of Shame the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.
A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as horror stories from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; interesting licensing litigations; deals with licensing agents and international licenses. With chapters like Who Would Have Thought?, The Ones That Almost Got Away, and The Licensing Hall of Shame the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.
2
Licensing Tales: Captivating Stories from Industry Legends Greg Battersby Author
~EN PB NWISBN: 9781888206166 bzw. 1888206160, vermutlich in Englisch, Kent Press, Taschenbuch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, plus shipping.
A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as horror stories from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; interesting licensing litigations; deals with licensing agents and international licenses. With chapters like Who Would Have Thought?, The Ones That Almost Got Away, and The Licensing Hall of Shame the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.
A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as horror stories from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; interesting licensing litigations; deals with licensing agents and international licenses. With chapters like Who Would Have Thought?, The Ones That Almost Got Away, and The Licensing Hall of Shame the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.
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