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100%: A. Michael Shumate: Logo Design Theory: How Branding Design Really Works Author (ISBN: 9781777016807) Erstausgabe, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
58%: A. Michael Shumate: Logo Theory: How Branding Design Really Works (ISBN: 9780973933321) Elfstone Press, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
Logo Design Theory: How Branding Design Really Works Author
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Logo Theory: How Branding Design Really Works
EN NWISBN: 9780973933321 bzw. 0973933321, in Englisch, Elfstone Press, neu.
Lieferung aus: Kanada, In Stock, plus shipping.
A. Michael Shumate, Books, Logo Theory: How Branding Design Really Works, The famous identity designer Ivan Chermayeff said of Logo Theory, "at last somebody actually understands what identity design is all about and how it is accomplished."• Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years.• There principles of identity design that don’t change, principles that transcend fad and fashion.• Discover the four different kinds of corporate identity concepts and how that can help you generate more and better identity concepts• Learn visual techniques that can turn a common concept into an uncommon, even remarkable identity.• Avoid the Seven Deadly Sins of Logo Design.• Learn all these things without years of fruitless trial and error.With clear, real world examples, all of this is provided in Logo Theory: How Branding Design Really Works. You’ll see with your own eyes concepts and principles not found in any other book on branding design.And they work.
A. Michael Shumate, Books, Logo Theory: How Branding Design Really Works, The famous identity designer Ivan Chermayeff said of Logo Theory, "at last somebody actually understands what identity design is all about and how it is accomplished."• Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years.• There principles of identity design that don’t change, principles that transcend fad and fashion.• Discover the four different kinds of corporate identity concepts and how that can help you generate more and better identity concepts• Learn visual techniques that can turn a common concept into an uncommon, even remarkable identity.• Avoid the Seven Deadly Sins of Logo Design.• Learn all these things without years of fruitless trial and error.With clear, real world examples, all of this is provided in Logo Theory: How Branding Design Really Works. You’ll see with your own eyes concepts and principles not found in any other book on branding design.And they work.
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Logo Design Theory: How Branding Design Really Works A. Michael Shumate Author
~EN PB NW FEISBN: 9781777016807 bzw. 1777016800, vermutlich in Englisch, Elfstone Press, Taschenbuch, neu, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, plus shipping.
The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, “At last somebody actually understands what identity design is all about and how it is accomplished.”Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text.Section 1: Foundational Principles of Graphic Design In our digital age many design schools concentrate so much on design software that some basic precepts may be missing from the curriculum. Here are some essential principles that have great impact on branding design.Section Two: Branding Fundamentals Understanding some basics of branding history, both ancient and recent, will give us perspective on branding design today.Section Three: Core Principles: Generating Concepts Better identities are created from a position of wealth of concepts rather than just one or two concepts. A proven method to develop more and better corporate identity concepts.Section Four: Core Principles: Seven Deadly Sins of Logo Design Several common approaches to identity design prevent an identity from working in ways that every identity should be able to work.Section Five: Core Principles: Visual Techniques Any given concept can be executed in virtually endless ways. These techniques can transform a common concept into an uncommon, or even remarkable final identity.Section Six: Core Principles: Color, Typographic & Spatial Issues Even superior designs can be undermined by poor color, typographic or spatial choices and how to prevent that.Section Seven: Implementing Core Principles of Identity Design Hundreds of current examples demonstrate the consequences of deviating from the Core Principles of Branding Design plus the benefits of redesigning to abide by them.Appendix 1: GlossaryAppendix 2: Logos by A. Michael ShumateIndex.
The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, “At last somebody actually understands what identity design is all about and how it is accomplished.”Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text.Section 1: Foundational Principles of Graphic Design In our digital age many design schools concentrate so much on design software that some basic precepts may be missing from the curriculum. Here are some essential principles that have great impact on branding design.Section Two: Branding Fundamentals Understanding some basics of branding history, both ancient and recent, will give us perspective on branding design today.Section Three: Core Principles: Generating Concepts Better identities are created from a position of wealth of concepts rather than just one or two concepts. A proven method to develop more and better corporate identity concepts.Section Four: Core Principles: Seven Deadly Sins of Logo Design Several common approaches to identity design prevent an identity from working in ways that every identity should be able to work.Section Five: Core Principles: Visual Techniques Any given concept can be executed in virtually endless ways. These techniques can transform a common concept into an uncommon, or even remarkable final identity.Section Six: Core Principles: Color, Typographic & Spatial Issues Even superior designs can be undermined by poor color, typographic or spatial choices and how to prevent that.Section Seven: Implementing Core Principles of Identity Design Hundreds of current examples demonstrate the consequences of deviating from the Core Principles of Branding Design plus the benefits of redesigning to abide by them.Appendix 1: GlossaryAppendix 2: Logos by A. Michael ShumateIndex.
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