CX That Sings: An introduction to Customer Journey Mapping for Marketers
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9781688023062 - Clinehens, Jennifer: CX That Sings: An introduction to Customer Journey Mapping for Marketers
Clinehens, Jennifer

CX That Sings: An introduction to Customer Journey Mapping for Marketers (2019)

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland ~EN PB US

ISBN: 9781688023062 bzw. 1688023062, vermutlich in Englisch, Independently published, Taschenbuch, gebraucht.

10,26 ($ 11,10)¹ + Versand: 13,96 ($ 15,10)¹ = 24,22 ($ 26,20)¹
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Von Händler/Antiquariat, Brit Books [54148132], Milton Keynes, United Kingdom.
Simply Brit ? welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there?s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Books.
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9781688023062 - Clinehens, Jennifer: CX That Sings: An introduction to Customer Journey Mapping for Marketers
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Clinehens, Jennifer

CX That Sings: An introduction to Customer Journey Mapping for Marketers (2019)

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland ~EN PB US

ISBN: 9781688023062 bzw. 1688023062, vermutlich in Englisch, Independently published, Taschenbuch, gebraucht, guter Zustand.

6,91 ($ 7,47)¹ + Versand: 12,98 ($ 14,04)¹ = 19,89 ($ 21,51)¹
unverbindlich
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: USA.
Von Händler/Antiquariat, Brit Books Ltd.
Independently published. Paperback. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 09/12/2019.
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9781688023062 - Jennifer Clinehens: CX That Sings : An Introduction to Customer Journey Mapping for Marketers by
Jennifer Clinehens

CX That Sings : An Introduction to Customer Journey Mapping for Marketers by

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika ~EN US

ISBN: 9781688023062 bzw. 1688023062, vermutlich in Englisch, gebraucht.

8,04 ($ 8,70)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Do you know what makes your customers tick? This book is about understanding your customer - how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions. In this book, the author explains how to create the most useful research tool in business - the customer journey map. Complete with templates, example journey maps, checklists, and step-by-step instructions, this book will help you understand how to build and apply a customer journey map in any organization. NEW TO THE SECOND EDITION 1. Bonus Customer Journeys Examples 2. Bonus Persona Examples 3. Even more bonus content including, "The Ultimate Guide to Running a Brainstorming Session That Works", and "How Amazon Uses Psychology in their CX to Drive Sales" CX That Sings is divided into three parts: 1. Understanding the Customer Journey Map 2. Building and Using Your Customer Journey Map 3. Examples, References, and Bonus Information Table of Contents: 1. The Customer Empathy Gap: Why Customer Journey Maps are so valuable 2. The Basics: What makes a killer Customer Journey Map 3. Marketing Personas: Your Journey Map's North Star 4. Think, Do, Stop: The brain of your Customer Journey Map 5. The Emotional Journey: The heart of your Journey Map 6. Introduction to the Process of Building a Customer Journey Map (with step by step use case) 7. Step 1 - Research 8. Step 2 - Define your Persona 9. Step 3 - Populate the Think, Do, Stop Model 10. Step 4 - Create a Hypothesis Map, Stress Test, and Design Your Map 11. Step 5 - Identify opportunities based on your research Bonus 1 (NEW): Journey Map Example #1 - Fast Food Customer Journey Bonus 2 (NEW): Journey Map Example #2 - Rail Tickets Booking Customer Journey Bonus 3 (NEW): Journey Map Example #3 - eCommerce Athletic Shoe Journey Bonus 4 (NEW): Persona Example #1 - The Palmer Family Bonus 5 (NEW): Persona Example #1 - The Palmer Family Bonus 6 (NEW): Persona Example #2 - Katie Voase Bonus 7 (NEW): Persona Example #3 - Sam Carter Bonus 8 (NEW): Persona Example #1 - The Palmer Family Bonus 9 (NEW): The Ultimate Guide to Running a Brainstorming Session That Works Bonus 10 (NEW): Three Critical Checklists for Customer Journey Mapping Bonus 11 (NEW): Avoid These 7 Decision Traps by Thinking Like a Scientist Bonus 12 (NEW): The Psychology of an Unforgettable Customer Experience Bonus 13 (NEW): Why Simplicity is the Key to Winning Customers Bonus 14 (NEW): Why Personalizing Your Customer Experience Will Make it Irresistible to Customers Bonus 15 (NEW): Customer Experience Case Study - Amazon Bonus 16 (NEW): Customer Experience Case Study - Starbucks Who will benefit from "CX That Sings"? Are you a marketer who wants to know how to improve your customer experience? Maybe you're agency or consulting side and are looking for an introduction on how to build a customer journey map? No matter your reason, "A CX That Sings: An introduction to Customer Journey Maps for marketers" will help you get to the bottom of building an industry-leading customer experience.
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9781688023062 - Clinehens, Jennifer: CX That Sings : An Introduction to Customer Journey Mapping for Marketers
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Clinehens, Jennifer

CX That Sings : An Introduction to Customer Journey Mapping for Marketers

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika ~EN US

ISBN: 9781688023062 bzw. 1688023062, vermutlich in Englisch, Independently Published, gebraucht, guter Zustand.

11,33 ($ 12,25)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei nach: USA.
Von Händler/Antiquariat, Better World Books.
Independently Published. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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9781688023062 - Clinehens, Jennifer: CX That Sings: An introduction to Customer Journey Mapping for Marketers
Clinehens, Jennifer

CX That Sings: An introduction to Customer Journey Mapping for Marketers (2019)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika ~EN PB US

ISBN: 9781688023062 bzw. 1688023062, vermutlich in Englisch, Independently published, Taschenbuch, gebraucht, akzeptabler Zustand.

8,27 ($ 8,95)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, SecondSale [52274160], Montgomery, IL, U.S.A.
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Books.
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9781688023062 - Clinehens, Jennifer: Cx That Sings: an Introduction to Customer Journey Mapping for Marketers
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Clinehens, Jennifer

Cx That Sings: an Introduction to Customer Journey Mapping for Marketers (2019)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika ~EN PB US

ISBN: 9781688023062 bzw. 1688023062, vermutlich in Englisch, Independently Published, Taschenbuch, gebraucht, guter Zustand.

5,01 ($ 5,42)¹
unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Versandgebiet: DOM.
Von Händler/Antiquariat, Solr Books, il, Skokie, [RE:4].
Trade paperback.
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9781688023062 - Clinehens, Jennifer: CX That Sings: An introduction to Customer Journey Mapping for Marketers
Symbolbild
Clinehens, Jennifer

CX That Sings: An introduction to Customer Journey Mapping for Marketers

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika ~EN

ISBN: 9781688023062 bzw. 1688023062, vermutlich in Englisch.

5,01 ($ 5,42)¹ + Versand: 3,70 ($ 4,00)¹ = 8,71 ($ 9,42)¹
unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Books4Cause Inc.
UsedVeryGood.
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9781688023062 - Clinehens, Jennifer: Cx That Sings: an Introduction to Customer Journey Mapping for Marketers
Symbolbild
Clinehens, Jennifer

Cx That Sings: an Introduction to Customer Journey Mapping for Marketers (2019)

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland ~EN PB US

ISBN: 9781688023062 bzw. 1688023062, vermutlich in Englisch, Independently published, Taschenbuch, gebraucht, akzeptabler Zustand.

14,78 ($ 15,99)¹
unverbindlich
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Versandgebiet: EUR.
Von Händler/Antiquariat, Brit Books, Buckinghamshire, Milton Keynes, [RE:4].
Paperback.
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