Online Television broadcasting Market Competition Author
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Reality mining smart phone is big data online watching television or movie audience behavioral prediction toolArtificial Intelligent technology can be one kind big data gathering tool to helpany businessmen to gather every day consumer shopping experiences and records from their transactions frequently from any shops. Then AI can gather these past consumer shopping behaviors data analysis to evaluate their past shopping experiences to make accurate prediction to future consumption behaviors for any kinds of merchants. I shall explain how and why AI can assist any merchants to predict future consumer behaviors how change.For smart mobile exanple, it is one kind of communication devices, have becomeconstant computational companions that are increasingly being equipped with additional sensors. These accessories include accelerometers that are able to monitor our body movement, global positioningsystem (GPS), chipests that measure our location, short-range radio protocols such as Bluetooth that can sense whom we are near, and even simple communication logs that are a measure of the evolution of our social network. A phone that is aware of a person's habits can makeinferences about schedules, suggest activities, or provide reminders without any manual prompting.It can change its mode to accommodate various situations, for example, automatically turning offits ringer when in a movie threater and turning it back on after the filrm. A smart phone that knows more about people with interests similar to your gather or introduce you to a new restaurant just before you knew you wanted ro try a new place for dinner. So, smart phone is one good tool to record every consumer daily shopping activities or shopping habits or consumption behaviors in anyshops easily. If the food merchant can gather all consumers' smart phone data to analysize whether he like to go to what food shops to choose to buy which kinds of food to eat for one month period.Then, it can predict whether the consumer like what kinds of taste and it can predict the kinds of food and price level to general food consumers who can accept to consume, e.g.. it can apply smart phone tool to collect 200 food consumers' eating habit within one week. Then , it can follow these data to attempt to predict how their food consumption behaviors change in this food market.Why does smart phone is one good tool to gather data to predict consumer behaviors. Because data from mobile phones can also provide insight into when and where consumers move from one locatoin to another, informatoin that can be critical when developing models of the spread od diseases , such as malaria and flu. In addition, reseachers are showing that changes in movement and conservation patterns captured by a phone with the appropriate sensors and software can indicate the oneset of illnesses. There are just a few early-stage examples of the potential of reality mining, the idea od using personal data to make peoples' lives easier and healthier, even consumer individual shopping habit and past shopping experience for any kinds of business reference. So, smart phone is a powerful way to extrapolate consumer behavioral information.

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Online and offline entertainment broadcasting strategic thinkingStrategic thinking is often talked about as a management process, but it is not. So , often defined and even has frequently explored similar in many ways to ideas , such as innovative thinking, leading , or transformational changes. It is more often than not unclear what it is actually about.For Googling online advertisement and social media business example, its strategic thinking brings up a lot of more general material on strategic management, but this tends to be think with concepts and theory, but thin or cognitive processes. Essentially, therefore, to understand strategic thinking one needs to have some understanding of the practical aspects of psychology.Why does television broadcasting business needs to gather data from audience market? Because online television broadcasting is popular to attractive audiences to choose to apply mobile or laptop or desktop tools to watch any entertainment broadcasting programs from online website channel more than traditional offline television channel. So, the traditional offline television watching channel will be replaced by online entertainment broadcasting channel, if the traditional entertainment broadcasting program makers still hope to attract any young or old auidences to watch any broadcasting entertainment programs from television channel. They must need to gather data from television audiences market to compare what their entertainment broadcasting programs' strengths and weaknesses are: For example, some data input for potential growth of the offline ( television broadcasting channel) and online ( computer or mobile broadcasting channel), it is based on some analysis of its the different kinds of entertainment broadcasting program audiences growth drivers either online broadcasting channel or offline broadcasting channel. This as informed by some published resesrch. For Forecasting aim, the TV audience market research also needs some input on the current relative profitability of the different entertainment broadcasting programs grouping. Some basic SWOT analysis, this was fairly raw and was used for further a series of key strategic questions that were worked through systematically over the three days. So, within three days, the entertainment program maker needs to make decision either it apply online broadcasting channel, from computer or mobile platform or offline broadcasting channel , from television only to let audience to watch to feel more comfortable and visable enjoyable feeling.

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