Cracking the Code: The Art and Science of Political Persuasion (Bk Currents)
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Bester Preis: € 1,87 (vom 14.01.2017)1
Cracking the Code
EN NW EBISBN: 9781576756270 bzw. 1576756270, in Englisch, Berrett-Koehler Publishers, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, E-Book zum download.
Political Science, Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thom Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messagingthey learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code , Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. As Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, he shows you precisely how to master this technologyhow to crack the communications codeproviding examples dating from the time of the Founding Fathers to the present day. eBook.
Political Science, Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thom Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messagingthey learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code , Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. As Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, he shows you precisely how to master this technologyhow to crack the communications codeproviding examples dating from the time of the Founding Fathers to the present day. eBook.
2
Cracking the Code: The Art and Science of Political Persuasion (Bk Currents)
EN USISBN: 1576756270 bzw. 9781576756270, in Englisch, Berrett-Koehler Publishers, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
business and investing,civics and citizenship,conservatism and liberalism,education and reference,elections,elections and political process,general,history,ideologies and doctrines,leadership, Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision, Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
business and investing,civics and citizenship,conservatism and liberalism,education and reference,elections,elections and political process,general,history,ideologies and doctrines,leadership, Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision, Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
3
Cracking the Code
EN PB USISBN: 9781576756270 bzw. 1576756270, in Englisch, Ingram Publisher Services, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
9781576756270,1576756270,cracking,code,thom,hartmann, Excellent Marketplace listings for "Cracking the Code" by Thom Hartmann starting as low as $1.99! Paperback, Shipping to USA only!
9781576756270,1576756270,cracking,code,thom,hartmann, Excellent Marketplace listings for "Cracking the Code" by Thom Hartmann starting as low as $1.99! Paperback, Shipping to USA only!
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