The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
EN USISBN: 0979802806 bzw. 9780979802805, in Englisch, Hunt Street Press, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
business and investing,education and reference,marketing,marketing and sales, Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In The Age of Engage, widely respected marketing strategist Denise Shiffman lays out a provocative blueprint for how you can Create persuasive value so that your products stand out in this new era Build trust by reshaping audience interactions Expand social currency and extend your sphere of influence Deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your com.
business and investing,education and reference,marketing,marketing and sales, Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In The Age of Engage, widely respected marketing strategist Denise Shiffman lays out a provocative blueprint for how you can Create persuasive value so that your products stand out in this new era Build trust by reshaping audience interactions Expand social currency and extend your sphere of influence Deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your com.
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The Age of Engage, Reinventing Marketing for Today's Connected, Collaborative and Hyperinteractive Culture (2008)
EN HC NWISBN: 9780979802805 bzw. 0979802806, in Englisch, Denise Shiffman, gebundenes Buch, neu.
Lieferung aus: Niederlande, Vermoedelijk 4-6 weken.
bol.com.
Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. 7he Age of Engage lays out a provocative marketing blueprint for focusing on people over content and sharing over controlling. Contrary to popu-lar belief, adding a blog, podcast, wiki, or widget to your website won't automatically draw crowds. But with examples from companies such as IBM, Adidas, and Proctor & Gamble, marketing innovator Denise Shiffman shows you how to open meaningful interactions with your customers -- conversations that will capture the hearts and minds of your audience and bring your business the attention and loyalty it deserves.Taal: Engels;Afmetingen: 23x140x215 mm;Gewicht: 436,00 gram;Verschijningsdatum: maart 2008;ISBN10: 0979802806;ISBN13: 9780979802805; Engelstalig | Hardcover | 2008.
bol.com.
Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. 7he Age of Engage lays out a provocative marketing blueprint for focusing on people over content and sharing over controlling. Contrary to popu-lar belief, adding a blog, podcast, wiki, or widget to your website won't automatically draw crowds. But with examples from companies such as IBM, Adidas, and Proctor & Gamble, marketing innovator Denise Shiffman shows you how to open meaningful interactions with your customers -- conversations that will capture the hearts and minds of your audience and bring your business the attention and loyalty it deserves.Taal: Engels;Afmetingen: 23x140x215 mm;Gewicht: 436,00 gram;Verschijningsdatum: maart 2008;ISBN10: 0979802806;ISBN13: 9780979802805; Engelstalig | Hardcover | 2008.
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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
EN HC USISBN: 9780979802805 bzw. 0979802806, in Englisch, Hunt Street Press, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Discover Books.
Hunt Street Press. Hardcover. VERY GOOD. Cover and pages show some wear from reading and storage.
Von Händler/Antiquariat, Discover Books.
Hunt Street Press. Hardcover. VERY GOOD. Cover and pages show some wear from reading and storage.
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Age of Engage
EN HC USISBN: 9780979802805 bzw. 0979802806, in Englisch, Greenleaf Books, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
9780979802805,0979802806,engage,denise,shiffman, A hand inspected Used copy of "Age of Engage" by Denise Shiffman. Ships directly from Textbooks.com, Hardback, Shipping to USA only!
9780979802805,0979802806,engage,denise,shiffman, A hand inspected Used copy of "Age of Engage" by Denise Shiffman. Ships directly from Textbooks.com, Hardback, Shipping to USA only!
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Symbolbild
The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture (2008)
EN HC USISBN: 9780979802805 bzw. 0979802806, in Englisch, Hunt Street Press, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Ergodebooks.
Hunt Street Press, 2008-03-01. Hardcover. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.
Von Händler/Antiquariat, Ergodebooks.
Hunt Street Press, 2008-03-01. Hardcover. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.
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