Principles for Principals: Insights & anecdotes about what makes professional service firms thrive
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Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 24 hours, free shipping for AmazonPrime only. Regular USD 4.98.
Von Händler/Antiquariat, guru supply.
Highly honored by the design and construction industry, including the prestigious SMPS Marketing Achievement Award, Capelin reveals the secrets she has used to train hundreds of business leaders to achieve success in their management and marketing. Each anecdote-filled chapter is packed with revelations and solutions to the problems that plague any enterprise. Define "Success"—If your firm is hired to advance your clients’ goals, how do you learn what those are and how to achieve them? Try asking! Immediately after winning a job, debrief with the client to learn why you were hired for the project, and why some other firm wasn’t. Play by Your Client’s Rules—Naturally, every firm wants its client’s endorsement. But do you have permission to advance your firm by associating your work with their project and name? Some clients insist on keeping a low profile. Negotiate this issue thoroughly to avoid costly misunderstandings. Deal with Problems NOW—No principal wants to deliver bad news to a client. Yet it’s not the news they’ll remember; it’s the way you handle the situation. Clearly explain the facts and how they affect your client, offer a solution, and produce a plan of action. You both must firmly believe, "Everything is under control." If You Don’t Ask, You Don’t Get—Many firms miss out because they didn’t ask for something they deserved: a higher fee, a change in the consulting team, better terms on reproduction costs for marketing materials, an evergreen contract. Very often, Capelin finds, the answer may be "Yes!" But you have to ask. FUBB (Follow Up Beyond Belief)—In the A/E/C industry, the slightest oversight could affect lives and safety. In the marketing department as well, following up, which should be equally automatic, requires a coordinated, united effort. Did the package with the proposal arrive on time, for instance? Paperback, Label: Society for Marketing Professional Services, Society for Marketing Professional Services, Product group: Book, Published: 2004-07-23, Studio: Society for Marketing Professional Services, Sales rank: 4903082.

Lieferung aus: Vereinigte Staaten von Amerika, free shipping to: USA.
Von Händler/Antiquariat, Books Express.
2004-07-23. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

Von Händler/Antiquariat, Murray Media [59705792], North Miami Beach, FL, U.S.A.
Great condition with minimal wear, aging, or shelf wear.

Lieferung aus: Vereinigte Staaten von Amerika, Shipping costs to: USA.
Von Händler/Antiquariat, Ergodebooks.
Society for Marketing Professional Services, 2004-07-23. Paperback. Used:Good.

Von Händler/Antiquariat, Murray Media [59705792], North Miami Beach, FL, U.S.A.
Never used!