MARKETING ON A BUDGET - 2 Angebote vergleichen

Bester Preis: 16,30 (vom 18.02.2018)
1
9780958651868 - Rodney Overton: MARKETING ON A BUDGET
Rodney Overton

MARKETING ON A BUDGET

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN NW EB

ISBN: 9780958651868 bzw. 0958651868, in Englisch, Martin Books, neu, E-Book.

20,02 ($ 24,95)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, Ebook for download.
Business, An ideal reference book for people in any business looking for cost effective ways to market their business. Contains more than 60 case studies full of cost effective marketing tips. Also explains marketing theory, marketing plans, market segments, demo-graphics, and the four P'S. What can you do to provide your business - large or small - with a competitive edge and create a point of difference? ISBN 0 958 6518 5 X by Rodney Overton International award winning writer of more than 30 other business publications Perfect bound, B5 format publication of 100 pages Contents include: What is marketing anyway? The role of marketing What is marketing? The marketing concept Selling and marketing - the concepts The total marketing concept What business are you (really) in? Some marketing basics Marketing questions Researching and understanding your Market Market research The Adoption process Marketing questions - a checklist Consumer and Industrial markets Buyer behaviour Service levels A Marketing Audit What business are you really in? Analysing your position Analysing your competition Marketing analysis - an overview The Marketing Mix The four P's The Marketing mix Market segmentation Differentiation Family life cycle Branding Packaging Labelling Channels of distribution Image Influencing the customer Product innovation Planning a Marketing Campaign Objectives, Goals, Targets Who is responsible? Marketing a New Product A Sales & Marketing Strategy A new product launch A Marketing Plan outline, eBook.
2
9780958651868 - Rodney Overton: Marketing on a Budget
Rodney Overton

Marketing on a Budget (1997)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN HC NW FE

ISBN: 9780958651868 bzw. 0958651868, in Englisch, Martin Management Services, gebundenes Buch, neu, Erstausgabe.

16,30 ($ 20,32)¹ + Versand: 3,20 ($ 3,99)¹ = 19,50 ($ 24,31)¹
unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days, Real shipping costs can differ.
Von Händler/Antiquariat, Lana shop ‘We deliver in 4 working days’.
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