Ieg's Complete Guide to Sponsorship - 2 Angebote vergleichen
Bester Preis: € 8.349,57 (vom 16.03.2018)1
Ieg's Complete Guide To Sponsorship (1995)
EN PB USISBN: 9780944807132 bzw. 0944807135, in Englisch, Intl Events Group, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 24 hours, Real shipping costs can differ.
Von Händler/Antiquariat, amitcj.
From the beginner to the seasoned professional, IEG's Complete Guide to Sponsorship is a detailed, practical book for corporate sponsors, sponsees and sponsorship agencies. It provides a basic understanding of the concepts and terms related to sponsorship, as well as a working knowledge of how to apply them. In addition to giving you the essential building blocks, IEG's Complete Guide to Sponsorship goes a step further and shows you how to apply them, with checklists for you to use and real-life examples that illustrate the principles in practice. Here's a sample of what's included: An explanation of what sponsorship is and how it fits in the marketing mix; Why sponsorship is the fastest-growing marketing medium and who's using it; What companies sponsor and why they sponsor; The decision-making process for sponsorship selection; How to determine what a sponsorship is worth; How to maximize sponsorship's value through leveraging; How to measure sponsorship's results; Why sponsorships fail; How sponsorship agencies work. IEG's Complete Guide to Sponsorship also contains: IEG Sponsorship Glossary; Checklist of sponsorship rights and benefits; Menu of promotional ideas to extend sponsorship's value; Case studies of successful sponsorship measurement; Charts detailing sponsorship spending, projected growth and comparison to other media. IEG's Complete Guide to Sponsorship is a textbook for everyone interested in learning more about sponsorship or improving their abilities. It serves as a valuable training manual for colleagues and staff, as well as support documentation for executives, board members and volunteers. It is equally suited for reading cover to cover as it is for use as a daily reference to answer specific questions that arise. If you are involved with sponsorship at any level or plan to get involved, you will want to own this book. intelligence, facts, figures and counsel.^M^M, Paperback, Label: Intl Events Group, Intl Events Group, Product group: Book, Published: 1995-03-30, Studio: Intl Events Group, Sales rank: 8656481.
Von Händler/Antiquariat, amitcj.
From the beginner to the seasoned professional, IEG's Complete Guide to Sponsorship is a detailed, practical book for corporate sponsors, sponsees and sponsorship agencies. It provides a basic understanding of the concepts and terms related to sponsorship, as well as a working knowledge of how to apply them. In addition to giving you the essential building blocks, IEG's Complete Guide to Sponsorship goes a step further and shows you how to apply them, with checklists for you to use and real-life examples that illustrate the principles in practice. Here's a sample of what's included: An explanation of what sponsorship is and how it fits in the marketing mix; Why sponsorship is the fastest-growing marketing medium and who's using it; What companies sponsor and why they sponsor; The decision-making process for sponsorship selection; How to determine what a sponsorship is worth; How to maximize sponsorship's value through leveraging; How to measure sponsorship's results; Why sponsorships fail; How sponsorship agencies work. IEG's Complete Guide to Sponsorship also contains: IEG Sponsorship Glossary; Checklist of sponsorship rights and benefits; Menu of promotional ideas to extend sponsorship's value; Case studies of successful sponsorship measurement; Charts detailing sponsorship spending, projected growth and comparison to other media. IEG's Complete Guide to Sponsorship is a textbook for everyone interested in learning more about sponsorship or improving their abilities. It serves as a valuable training manual for colleagues and staff, as well as support documentation for executives, board members and volunteers. It is equally suited for reading cover to cover as it is for use as a daily reference to answer specific questions that arise. If you are involved with sponsorship at any level or plan to get involved, you will want to own this book. intelligence, facts, figures and counsel.^M^M, Paperback, Label: Intl Events Group, Intl Events Group, Product group: Book, Published: 1995-03-30, Studio: Intl Events Group, Sales rank: 8656481.
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Ieg's Complete Guide to Sponsorship (1995)
EN PB USISBN: 9780944807132 bzw. 0944807135, in Englisch, Intl Events Group, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, ExtremelyReliable, TX, Richmond, [RE:3].
Paperback.
Von Händler/Antiquariat, ExtremelyReliable, TX, Richmond, [RE:3].
Paperback.
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