How to Market Medical Devices : An Effective, Economical, and Ethical Approach
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Lieferung aus: Vereinigte Staaten von Amerika, Shipping costs to: USA.
Von Händler/Antiquariat, Salish Sea Books.
Washington Business Information. PAPERBACK. 0914176757 Good; Softcover; 1997, Washington Business Information; Moderate shelfwear to covers; Pages clean & unmarked; Good binding; Green & white covers with title in white lettering; 180 pages; "How to Market Medical Devices : An Effective, Economical, and Ethical Approach," by Robert J Fauteux. . Good.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days, Real shipping costs can differ.
Von Händler/Antiquariat, 1st_class_books.
How to Market Medical Devices is a hands-on primer for start-up medical-device manufacturers who want to equip sales forces with effective collateral and to take full advantage of the publicity opportunites for their company's breakthrough clinical technologies. There is absolutely no other manual like it available. And as those of us who've marketed medical devices well know, in the highly regulated medical-device industry, it won't do simply to imitate what the mass-market consumer marketers do with their multimillion -dollar communications budgets. In How to Market Medical Devices, practicality and specificity are the guiding principles, not abstract theory. Step-by-step chapters detail the easiest, most cost-effective approaches to the development and production of publications (sales literature including product and price sheets, newsletters, patient-education materials), medical-device advertising aimed at professional audiences, direct mail for at least a dozen great opportunities, productive participation (via 7 critical guidelines) at trade shows, and the best ways to leverage your product's news value for favorable (and profitable!) media coverage. Learn some common-sense ways to evaluate prospective advertising and PR agencies, and how to manage them to meet your needs, not theirs. How to Market Medical Devices is based on classic marketing principles that demand clear messages focused at carefully targeted audiences--and repeated across your marketing communications. Even if your company is well-established as a marketing success, How to Market Medical Devices can serve as an outstanding instrument to help you review your current practices for the missed opportunity, the overlooked saving, the forgotten fundamental whose reapplication will make your company more profitable than it already is. Paperback, Label: Washington Business Information, Washington Business Information, Product group: Book, Published: 1997, Studio: Washington Business Information, Sales rank: 18914329.

Von Händler/Antiquariat, Salish Sea Books [52323279], Bellingham, WA, U.S.A.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen

Von Händler/Antiquariat, Ergodebooks [8304062], RICHMOND, TX, U.S.A.
Books.

Lieferung aus: Vereinigte Staaten von Amerika, Shipping costs to: USA.
Von Händler/Antiquariat, Ergodebooks.
Washington Business Information, 1997-01-01. Paperback. Good.