A Deeper Truth: The New Science Of Innovation, Human Choice And Societal Scale Behavior
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Bester Preis: € 16,89 (vom 17.02.2018)1
A Deeper Truth: The New Science Of Innovation, Human Choice And Societal Scale Behavior
EN NWISBN: 9780648155300 bzw. 0648155307, in Englisch, BookBaby, neu.
Lieferung aus: Kanada, In Stock, plus shipping.
Tim Stroh, Books, Business and Finance, Marketing and Sales, Consumer Behaviour, A Deeper Truth: The New Science Of Innovation, Human Choice And Societal Scale Behavior, A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails. Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.
Tim Stroh, Books, Business and Finance, Marketing and Sales, Consumer Behaviour, A Deeper Truth: The New Science Of Innovation, Human Choice And Societal Scale Behavior, A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails. Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.
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A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior
EN PB NWISBN: 9780648155300 bzw. 0648155307, in Englisch, BookBaby, Taschenbuch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
A-Deeper-Truth~~Tim-Stroh, A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior, Paperback.
A-Deeper-Truth~~Tim-Stroh, A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior, Paperback.
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