Market Segmentation: a Step-By-Step Approach to Creating Profitable Market Segments
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Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: USA.
Von Händler/Antiquariat, Phatpocket Limited.
Palgrave Macmillan. Used - Acceptable. Used - Acceptable. Sticker on cover. Contains staining. Ships from UK in 48 hours or less (usually same day). Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support the African Children's Educational Trust (A-CET). 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days, zzgl. Versandkosten.
Von Händler/Antiquariat, Phatpocket Bookstore.
'Now Professor Malcolm McDonald and Ian Dunbar have peeled away the layers of complexity and confusion to produce a step-by- step guide through the difficult terrain of market segmentation. The value of their book to business people everywhere is that it offers the kind of practical applications needed in today's intensely competitive marketplace.'- Sir Colin Marshall, Chairman, British Airways and President, Chartered Institute of Marketing. Practitioners and students are frequently faced with a baffling array of variables when determining the difficulties of segmenting markets. Few guidelines exist to enable managers to make sense of the confusing array of data and information available to them. This book is the first of its kind to tackle these problems head on in a thoroughly practical way. Its methodology was painstakingly developed and tested on twenty blue chip companies, all of whom benefited from a new creative approach. This is a major text in an area of explosive growth in business and management and will be a must for all professionals. Hardcover, Label: Palgrave Macmillan, Palgrave Macmillan, Produktgruppe: Book, Publiziert: 1995-03-06, Studio: Palgrave Macmillan, Verkaufsrang: 14034582.

Von Händler/Antiquariat, Phatpocket Limited [8420744], Waltham Abbey, HERTS, United Kingdom.
Used - Acceptable. Sticker on cover. Contains staining. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, Phatpocket Limited, Essex, Waltham Abbey, [RE:5].
Hard cover.