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Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s Author
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Bester Preis: € 18,19 (vom 10.05.2020)Advertising on Trial, Consumer Activism and Corporate Public Relations in the 1930s (2006)
ISBN: 9780252092589 bzw. 0252092589, in Englisch, University Of Illinois Press, neu, E-Book.
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It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. _x000B_In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence O... It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. _x000B_In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well. _x000B_ Productinformatie:Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Bestandsgrootte: 1.49 MB;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Printrechten: Het printen van (delen van) de pagina's is maximaal 10 keer toegestaan binnen 10 dag(en);Voorleesfunctie: De voorleesfunctie is uitgeschakeld;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;ISBN10: 0252092589;ISBN13: 9780252092589; Engels | Ebook | 2006.
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s Inger L. Stole Author
ISBN: 9780252092589 bzw. 0252092589, vermutlich in Englisch, University of Illinois Press, neu, E-Book, elektronischer Download.
It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well. .
Advertising on Trial - Consumer Activism and Corporate Public Relations in the 1930s
ISBN: 9780252092589 bzw. 0252092589, vermutlich in Englisch, University Of Illinois Press, neu, E-Book, elektronischer Download.
Advertising on Trial: It hasn`t occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. _x000B_In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole`s account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well. _x000B_, Englisch, Ebook.
Advertising on Trial
ISBN: 9780252092589 bzw. 0252092589, in Deutsch, University of Illinois Press, Vereinigte Staaten von Amerika, neu, E-Book.
Consumer Activism and Corporate Public Relations in the 1930s, It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. _x000B_In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well. _x000B_.
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (History of Communication)
ISBN: 9780252072994 bzw. 0252072995, in Englisch, University of Illinois Press, gebraucht.
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Advertising on Trial
ISBN: 9780252072994 bzw. 0252072995, in Englisch, University of Illinois Press, neu.
It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In "Advertising on Trial", Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well.
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (History of Communication) (2006)
ISBN: 9780252072994 bzw. 0252072995, in Englisch, 312 Seiten, University of Illinois Press, Taschenbuch, neu.
Von Händler/Antiquariat, Book Depository US.
It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Paperback, Label: University of Illinois Press, University of Illinois Press, Produktgruppe: Book, Publiziert: 2006-06-05, Studio: University of Illinois Press, Verkaufsrang: 2671830.
Advertising on Trial - Consumer Activism and Corporate Public Relations in the 1930s (1992)
ISBN: 9780252030598 bzw. 0252030591, in Englisch, Univ Illinois Press, gebundenes Buch, neu.
Von Händler/Antiquariat, C. Clayton Thompson - Bookseller [44399], BOONE, NC, U.S.A.
BRAND NEW Hardcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!
Advertising on Trial - Consumer Activism and Corporate Public Relations in the 1930s (1992)
ISBN: 9780252030598 bzw. 0252030591, in Englisch, Univ Illinois Press, gebundenes Buch, neu.
Von Händler/Antiquariat, C. Clayton Thompson - Bookseller [44399], BOONE, NC, U.S.A.
BRAND NEW Hardcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (History of Communication) (2006)
ISBN: 9780252030598 bzw. 0252030591, in Englisch, University of Illinois Press, gebundenes Buch.
Von Händler/Antiquariat, Ergodebooks.
University of Illinois Press, 2006-06-05. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.