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Services Marketing in Asia : Managing People, Technology, and Strategy, 2ed
10 Angebote vergleichen
Preise | 2013 | 2014 | 2015 |
---|---|---|---|
Schnitt | € 78,60 | € 33,21 | € 49,63 |
Nachfrage |
Services Marketing in Asia, Second Edition (2004)
ISBN: 9780131275379 bzw. 0131275372, in Englisch, 720 Seiten, 2. Ausgabe, Prentice Hall, Taschenbuch, gebraucht.
Von Händler/Antiquariat, betterworldbooks_.
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan. Paperback, Ausgabe: 2nd, Label: Prentice Hall, Prentice Hall, Produktgruppe: Book, Publiziert: 2004-12-15, Studio: Prentice Hall, Verkaufsrang: 3560099.
Services Marketing in Asia, Second Edition (2004)
ISBN: 9780131275379 bzw. 0131275372, in Englisch, 720 Seiten, 2. Ausgabe, Prentice Hall, Taschenbuch, neu.
Von Händler/Antiquariat, -Daily Deals-.
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan. Paperback, Ausgabe: 2nd, Label: Prentice Hall, Prentice Hall, Produktgruppe: Book, Publiziert: 2004-12-15, Studio: Prentice Hall, Verkaufsrang: 4684257.
Services Marketing in Asia, Second Edition (2004)
ISBN: 9780131275379 bzw. 0131275372, in Englisch, 720 Seiten, 2. Ausgabe, Prentice Hall, Taschenbuch, gebraucht.
Von Händler/Antiquariat, betterworldbooks_.
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan. Paperback, Ausgabe: 2nd, Label: Prentice Hall, Prentice Hall, Produktgruppe: Book, Publiziert: 2004-12-15, Studio: Prentice Hall, Verkaufsrang: 4684257.
Services Marketing In Asia: Managing People, Technology, And Strategy
ISBN: 0130605662 bzw. 9780130605665, in Englisch, Pearson Education Imports: Depositories, gebraucht.
business and investing,marketing,marketing and sales,sales and selling, Services Marketing in Asia: Managing People, Technology and Strategy, This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case studies and extensive readings that cover many countries in Asia, including China, Hong Kong, India, Indonesia, Malaysia, Taiwan, The Philippines, Singapore and Thailand. All of the major topics in services marketing are covered, and recent developments such as the impact of the Internet, CRM and Six Sigma on services marketing are also included. Due to its readable, updated and substantive form, this book will be a valuable addition to the teaching and learning of services marketing and will also be of interest to practitioners of services marketing.
Services Marketing in Asia: Managing People, Technology and Strategy
ISBN: 9780130605665 bzw. 0130605662, in Englisch, Pearson Education Imports: Depositories, Taschenbuch, gebraucht.
Von Händler/Antiquariat, Books Express.
Pearson Education Imports: Depositories. Paperback. Good. Ships with Tracking Number! International Shipping available. Good condition, used. Ships with Tracking Number. May not contain Access Codes or Supplements. f.
Services Marketing in Asia: Managing People, Technology and Strategy (2001)
ISBN: 9780130605665 bzw. 0130605662, in Englisch, 728 Seiten, Pearson Education Imports: Depositories, Taschenbuch, neu.
Von Händler/Antiquariat, Wisepenny.
This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case studies and extensive readings that cover many countries in Asia, including China, Hong Kong, India, Indonesia, Malaysia, Taiwan, The Philippines, Singapore and Thailand. All of the major topics in services marketing are covered, and recent developments such as the impact of the Internet, CRM and Six Sigma on services marketing are also included. Due to its readable, updated and substantive form, this book will be a valuable addition to the teaching and learning of services marketing and will also be of interest to practitioners of services marketing. Paperback, Label: Pearson Education Imports: Depositories, Pearson Education Imports: Depositories, Produktgruppe: Book, Publiziert: 2001-10, Studio: Pearson Education Imports: Depositories, Verkaufsrang: 12871039.
Services Marketing in Asia, Second Edition
ISBN: 9780131275379 bzw. 0131275372, in Englisch, Prentice Hall, Vereinigte Staaten von Amerika, gebraucht.
Book has light reading wear overall; a good reading/study copy.
Human Anatomy (NoDust)
ISBN: 9780130605665 bzw. 0130605662, in Englisch, Prentice Hall, Vereinigte Staaten von Amerika, gebraucht.
Von Händler/Antiquariat, silver-arch-books - silverarchbooksstore.
by Frederic H. Martini; Michael... | HC | Good, Fixed price.
Services Marketing in Asia: Managing People, Technology Strategy (2002)
ISBN: 9780130605665 bzw. 0130605662, in Englisch, Prentice Hall, Taschenbuch, gebraucht.
Von Händler/Antiquariat, 5Boros Books, NJ, SUMMIT, [RE:4].
Close to new condidtion. Other.
Services Marketing in Asia. Managing people, technology, and strategy.
ISBN: 0131275372 bzw. 9780131275379, in Englisch, Jurong / Singapore. Pearson Education, 2005. gebraucht.
Von Händler/Antiquariat, Leipziger Antiquariat e.K. [1858].
In gutem Zustand. Einband etwas berieben. 4°. 25,2 x 20,1 cm. 696 Seiten, Broschur bzw. Taschenbuch,.