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100%: Crawford, Liz: The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency: The New Way to Achieve Marketplace Success by Turning Behavior into Currency (ISBN: 9780071787185) 2012, Erstausgabe, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
93%: Crawford, Liz: The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency (Hardback) (ISBN: 9780071787178) 2012, Mcgraw-Hill Publ.Comp., Erstausgabe, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency: The New Way to Achieve Marketplace Success by Turning Behavior into Currency
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1
Symbolbild
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency (2012)
EN HC NWISBN: 9780071787178 bzw. 0071787178, in Englisch, McGraw-Hill, gebundenes Buch, neu.
Von Händler/Antiquariat, Poverty Hill Books [53370497], La Grange, IL, U.S.A.
HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!
HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!
2
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency (2012)
EN HC NW FEISBN: 9780071787178 bzw. 0071787178, in Englisch, 288 Seiten, McGraw-Hill, gebundenes Buch, neu, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Book-Net.
GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other. Crawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, "Liking," playing, and more. From these examples you will learn how to Accurately measure and assess the value of shoppers' activities Translate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into "Shopper Currency," real and virtual rewards that have measurable value to buyers and sellers Improve your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls Align your brand more seamlessly with your shoppers' own personal "brands" The Shopper Economy provides you with a high-level strategy that makes every shopper interaction a valuable transaction. It offers invaluable insights about today's rapidly evolving marketing landscape and proven solutions for how your brand can turn "path-to-purchase" models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. PRAISE FOR THE SHOPPER ECONOMY "Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the moment. Liz Crawford deconstructs the movement with precision." -- Paco Underhill, CEO Envirosell Inc., and author of Why We Buy “"A fascinating account of the present and future direction of marketing to shoppers. It is a brave new world that Liz Crawford writes about with real clarity. Her book is a bright door to the future." -- Herb Sorensen, PhD, Global Scientific Advisor, TNS Global Retail & Shopper Practice, and author of Inside the Mind of the Shopper "If you want to understand how to motivate shoppers and leverage the new shopper currency--behavior--you need to read this book. Liz Crawford details shopper behaviors, old and new, and provides a road map for brands that need to meet marketing and sales goals in an unbelievably complex shopping environment." -- Al McClain, CEO and founder, RetailWire.com "A refreshing and thought-provoking exploration of today's dynamic, highly digital consumer market place. I highly recommend [that] anyone who thinks they know something about shopper marketing or wants to think about it a bit more out of the box read this book and take Liz Crawford's advice to heart." -- Dan Flint, PhD, director, University of Tennessee Shopper Marketing Forum, Hardcover, Ausgabe: 1, Label: McGraw-Hill, McGraw-Hill, Produktgruppe: Book, Publiziert: 2012-04-10, Studio: McGraw-Hill, Verkaufsrang: 582254.
Von Händler/Antiquariat, Book-Net.
GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other. Crawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, "Liking," playing, and more. From these examples you will learn how to Accurately measure and assess the value of shoppers' activities Translate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into "Shopper Currency," real and virtual rewards that have measurable value to buyers and sellers Improve your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls Align your brand more seamlessly with your shoppers' own personal "brands" The Shopper Economy provides you with a high-level strategy that makes every shopper interaction a valuable transaction. It offers invaluable insights about today's rapidly evolving marketing landscape and proven solutions for how your brand can turn "path-to-purchase" models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. PRAISE FOR THE SHOPPER ECONOMY "Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the moment. Liz Crawford deconstructs the movement with precision." -- Paco Underhill, CEO Envirosell Inc., and author of Why We Buy “"A fascinating account of the present and future direction of marketing to shoppers. It is a brave new world that Liz Crawford writes about with real clarity. Her book is a bright door to the future." -- Herb Sorensen, PhD, Global Scientific Advisor, TNS Global Retail & Shopper Practice, and author of Inside the Mind of the Shopper "If you want to understand how to motivate shoppers and leverage the new shopper currency--behavior--you need to read this book. Liz Crawford details shopper behaviors, old and new, and provides a road map for brands that need to meet marketing and sales goals in an unbelievably complex shopping environment." -- Al McClain, CEO and founder, RetailWire.com "A refreshing and thought-provoking exploration of today's dynamic, highly digital consumer market place. I highly recommend [that] anyone who thinks they know something about shopper marketing or wants to think about it a bit more out of the box read this book and take Liz Crawford's advice to heart." -- Dan Flint, PhD, director, University of Tennessee Shopper Marketing Forum, Hardcover, Ausgabe: 1, Label: McGraw-Hill, McGraw-Hill, Produktgruppe: Book, Publiziert: 2012-04-10, Studio: McGraw-Hill, Verkaufsrang: 582254.
3
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency (2012)
EN HC US FEISBN: 9780071787178 bzw. 0071787178, in Englisch, 288 Seiten, McGraw-Hill, gebundenes Buch, gebraucht, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, internationalbooks.
GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other. Crawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, "Liking," playing, and more. From these examples you will learn how to Accurately measure and assess the value of shoppers' activities Translate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into "Shopper Currency," real and virtual rewards that have measurable value to buyers and sellers Improve your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls Align your brand more seamlessly with your shoppers' own personal "brands" The Shopper Economy provides you with a high-level strategy that makes every shopper interaction a valuable transaction. It offers invaluable insights about today's rapidly evolving marketing landscape and proven solutions for how your brand can turn "path-to-purchase" models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. PRAISE FOR THE SHOPPER ECONOMY "Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the moment. Liz Crawford deconstructs the movement with precision." -- Paco Underhill, CEO Envirosell Inc., and author of Why We Buy “"A fascinating account of the present and future direction of marketing to shoppers. It is a brave new world that Liz Crawford writes about with real clarity. Her book is a bright door to the future." -- Herb Sorensen, PhD, Global Scientific Advisor, TNS Global Retail & Shopper Practice, and author of Inside the Mind of the Shopper "If you want to understand how to motivate shoppers and leverage the new shopper currency--behavior--you need to read this book. Liz Crawford details shopper behaviors, old and new, and provides a road map for brands that need to meet marketing and sales goals in an unbelievably complex shopping environment." -- Al McClain, CEO and founder, RetailWire.com "A refreshing and thought-provoking exploration of today's dynamic, highly digital consumer market place. I highly recommend [that] anyone who thinks they know something about shopper marketing or wants to think about it a bit more out of the box read this book and take Liz Crawford's advice to heart." -- Dan Flint, PhD, director, University of Tennessee Shopper Marketing Forum, Hardcover, Ausgabe: 1, Label: McGraw-Hill, McGraw-Hill, Produktgruppe: Book, Publiziert: 2012-04-10, Studio: McGraw-Hill, Verkaufsrang: 582254.
Von Händler/Antiquariat, internationalbooks.
GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other. Crawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, "Liking," playing, and more. From these examples you will learn how to Accurately measure and assess the value of shoppers' activities Translate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into "Shopper Currency," real and virtual rewards that have measurable value to buyers and sellers Improve your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls Align your brand more seamlessly with your shoppers' own personal "brands" The Shopper Economy provides you with a high-level strategy that makes every shopper interaction a valuable transaction. It offers invaluable insights about today's rapidly evolving marketing landscape and proven solutions for how your brand can turn "path-to-purchase" models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. PRAISE FOR THE SHOPPER ECONOMY "Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the moment. Liz Crawford deconstructs the movement with precision." -- Paco Underhill, CEO Envirosell Inc., and author of Why We Buy “"A fascinating account of the present and future direction of marketing to shoppers. It is a brave new world that Liz Crawford writes about with real clarity. Her book is a bright door to the future." -- Herb Sorensen, PhD, Global Scientific Advisor, TNS Global Retail & Shopper Practice, and author of Inside the Mind of the Shopper "If you want to understand how to motivate shoppers and leverage the new shopper currency--behavior--you need to read this book. Liz Crawford details shopper behaviors, old and new, and provides a road map for brands that need to meet marketing and sales goals in an unbelievably complex shopping environment." -- Al McClain, CEO and founder, RetailWire.com "A refreshing and thought-provoking exploration of today's dynamic, highly digital consumer market place. I highly recommend [that] anyone who thinks they know something about shopper marketing or wants to think about it a bit more out of the box read this book and take Liz Crawford's advice to heart." -- Dan Flint, PhD, director, University of Tennessee Shopper Marketing Forum, Hardcover, Ausgabe: 1, Label: McGraw-Hill, McGraw-Hill, Produktgruppe: Book, Publiziert: 2012-04-10, Studio: McGraw-Hill, Verkaufsrang: 582254.
4
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency (2012)
EN NW FE EB DLISBN: 9780071787185 bzw. 0071787186, in Englisch, 273 Seiten, McGraw-Hill, neu, Erstausgabe, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, E-Book zum Download.
The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency.Replacing traditional rewards systems, in which customers earn points through purchases, a “behavioral currency” program rewards people for everyday behavior, like entering a store, scanning a product, or messaging friends.A behavioral currency strategy shifts the labor of promoting products from marketing departments directly to the shopper via Shopkick, foursquare, and other loyalty programs.Crawford is Vice President of Strategy for MARS Advertising and has been named the best practitioner of shopper marketing by Hub magazine four years in a row; she has been interviewed by ABC News Tonight with Diane Sawyer, the Associated Press, US News & World Report, and ABC News. Kindle Edition, Ausgabe: 1, Format: Kindle eBook, Label: McGraw-Hill, McGraw-Hill, Produktgruppe: eBooks, Publiziert: 2012-03-20, Freigegeben: 2012-03-20, Studio: McGraw-Hill, Verkaufsrang: 177184.
The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency.Replacing traditional rewards systems, in which customers earn points through purchases, a “behavioral currency” program rewards people for everyday behavior, like entering a store, scanning a product, or messaging friends.A behavioral currency strategy shifts the labor of promoting products from marketing departments directly to the shopper via Shopkick, foursquare, and other loyalty programs.Crawford is Vice President of Strategy for MARS Advertising and has been named the best practitioner of shopper marketing by Hub magazine four years in a row; she has been interviewed by ABC News Tonight with Diane Sawyer, the Associated Press, US News & World Report, and ABC News. Kindle Edition, Ausgabe: 1, Format: Kindle eBook, Label: McGraw-Hill, McGraw-Hill, Produktgruppe: eBooks, Publiziert: 2012-03-20, Freigegeben: 2012-03-20, Studio: McGraw-Hill, Verkaufsrang: 177184.
5
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency (2012)
EN NWISBN: 9780071787178 bzw. 0071787178, in Englisch, Mcgraw-Hill Publ.Comp. neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Rheinberg-Buch, [3813847].
- Provides you with a high-level strategy that makes every shopper interaction a valuable transaction. This book offers an invaluable insights about evolving marketing landscape and proven solutions for how your brand can turn 'path-to-purchase' models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. Buch.
Rheinberg-Buch, [3813847].
- Provides you with a high-level strategy that makes every shopper interaction a valuable transaction. This book offers an invaluable insights about evolving marketing landscape and proven solutions for how your brand can turn 'path-to-purchase' models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. Buch.
6
Symbolbild
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency
EN NWISBN: 9780071787178 bzw. 0071787178, in Englisch, Mcgraw-Hill Publ.Comp. neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Carl Hübscher GmbH, [4514147].
Neuware - Provides you with a high-level strategy that makes every shopper interaction a valuable transaction. This book offers an invaluable insights about evolving marketing landscape and proven solutions for how your brand can turn 'path-to-purchase' models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. Buch.
Carl Hübscher GmbH, [4514147].
Neuware - Provides you with a high-level strategy that makes every shopper interaction a valuable transaction. This book offers an invaluable insights about evolving marketing landscape and proven solutions for how your brand can turn 'path-to-purchase' models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. Buch.
7
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency (2012)
EN NW EB DLISBN: 9780071787185 bzw. 0071787186, in Englisch, McGraw-Hill Education, McGraw-Hill Education, McGraw-Hill Education, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25.
Liz Crawford,NOOK Book (eBook), Edition: 1, English-language edition,Pub by McGraw-Hill Education.
Liz Crawford,NOOK Book (eBook), Edition: 1, English-language edition,Pub by McGraw-Hill Education.
8
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency
EN NW EB DLISBN: 9780071787185 bzw. 0071787186, in Englisch, McGraw-Hill Companies,Inc. McGraw-Hill Companies,Inc. McGraw-Hill Companies,Inc. neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25.
Liz Crawford,NOOK Book (eBook), English-language edition,Pub by McGraw-Hill Companies,Inc.
Liz Crawford,NOOK Book (eBook), English-language edition,Pub by McGraw-Hill Companies,Inc.
9
The Shopper Economy
EN NW EB DLISBN: 9780071787185 bzw. 0071787186, in Englisch, McGraw Hill, Vereinigte Staaten von Amerika, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, zzgl. Versandkosten, Sofort lieferbar (Download).
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
10
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency: The New Way to Achieve Marketplace Success by Turning Behavior into Currency
EN NW EB DLISBN: 9780071787185 bzw. 0071787186, in Englisch, McGraw-Hill Education, McGraw-Hill Education, McGraw-Hill Education, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25.
Liz Crawford, NOOK Book (eBook), Edition: 1, English-language edition, Pub by McGraw-Hill Education on 03-20-2012.
Liz Crawford, NOOK Book (eBook), Edition: 1, English-language edition, Pub by McGraw-Hill Education on 03-20-2012.
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