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Intercultural Issues in Online Communication: A German-Egyptian Comparison
16 Angebote vergleichen
Preise | 2014 | 2018 | 2019 | 2022 | 2023 |
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Schnitt | € 58,00 | € 58,00 | € 58,00 | € 58,00 | € 58,00 |
Nachfrage |
Intercultural Issues in Online Communication
ISBN: 9783836412360 bzw. 3836412365, in Deutsch, VDM Verlag Dr. Mueller e.K. Taschenbuch, neu.
Paperback. 196 pages. Dimensions: 9.5in. x 6.7in. x 0.6in.In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their internet presence to different cultural groupings or even subcultures. The authors attempted to address this problem with an approach relatively new up to now. Global players have already realised their opportunities to add value to their company by setting up a high quality internet performance and a properly designed website. This raises the question whether these companies could use their basic home country website for all cultures or if any adaptation should be conducted. If so, it has to be determined on the one hand to what degree an adaptation still aligns with the corporate identity or on the other hand if the companies should rather respect the culture of the respective market they are operating in. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer group. Therefore, country-specific websites of companies rooted in different cultural origins are selected for this research, namely EgyptAir, Mercedes-Benz and SonyEricsson. This publication targets at companies seeking to develop a foreign market in particular the Arab cultural area. Moreover, it is aimed to create an awareness for differences in consumer behaviour and in the resulting opportunities global companies are faced with. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.
Intercultural Issues in Online Communication: A German-Egyptian Comparison
ISBN: 9783956361753 bzw. 395636175X, in Deutsch, diplom.de, neu, E-Book, elektronischer Download.
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Intercultural Issues in Online Communication
ISBN: 9783836412360 bzw. 3836412365, in Deutsch, Taschenbuch, neu.
This item is printed on demand. Paperback. In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their internet presence to different cultural groupings or even subcultures. The authors attempted to address this problem with an approach relatively new up to now. Global players have already realised their opportunities to add value to their company by setting up a high quality internet performance and a properly designed website. This raises the question whether these companies could use their basic home country website for all cultures or if any adaptation should be conducted. If so, it has to be determined on the one hand to what degree an adaptation still aligns with the corporate identity or on the other hand if the companies should rather respect the culture of the respective market they are operating in. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer group. Therefore, country-specific websites of companies rooted in different cultural origins are selected for this research, namely EgyptAir, Mercedes-Benz and SonyEricsson. This publication targets at companies seeking to develop a foreign market in particular the Arab cultural area. Moreover, it is aimed to create an awareness for differences in consumer behaviour and in the resulting opportunities global companies are faced with. This item ships from La Vergne,TN.
Intercultural Issues in Online Communication (2007)
ISBN: 9783836412360 bzw. 3836412365, vermutlich in Englisch, VDM Verlag Dr. Mueller e.K. Taschenbuch, neu, Nachdruck.
New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000, Books.
Intercultural Issues in Online Communication (2007)
ISBN: 9783836412360 bzw. 3836412365, vermutlich in Englisch, VDM Verlag Dr. Mueller e.K. Taschenbuch, neu, Nachdruck.
PRINT ON DEMAND Book; New; Fast Shipping from the UK. Books.
Intercultural Issues in Online Communication (2007)
ISBN: 9783836412360 bzw. 3836412365, vermutlich in Englisch, 196 Seiten, VDM Verlag Dr. Mueller e.K. neu.
Neu ab: 89,15 € (3 Angebote)
Gebraucht ab: 108,71 € (1 Angebote)
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VDM Verlag Dr. Mueller e.K. Tapa blanda, Publiziert: 2007-05-22T00:00:01Z, Produktgruppe: Libro.
Intercultural Issues in Online Communication: A German-Egyptian Comparison
ISBN: 395636175X bzw. 9783956361753, vermutlich in Englisch, Intercultural Issues in Online Communication: A German-Egyptian Comparison - eBook als pdf von Verena Wiedmaier/ Britt Söder - GRIN Verlag - 97839... neu, Erstausgabe, E-Book, elektronischer Download.
Intercultural Issues in Online Communication
ISBN: 9783836412360 bzw. 3836412365, vermutlich in Englisch, 196 Seiten, VDM Verlag Dr. Mueller E.K. Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, Moluna GmbH, [5901482].
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Intercultural Issues in Online Communication: A German-Egyptian Comparison
ISBN: 9783956361753 bzw. 395636175X, in Deutsch, GRIN Verlag, neu, Erstausgabe, E-Book.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen