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100%: Fiona Mclean: Marketing the Museum (ISBN: 9781134743155) 2012, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
100%: Mclean, Fiona: Marketing the Museum (ISBN: 9780415103923) in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
100%: Fiona Mclean: Marketing the Museum (Heritage : Care-Preservation-Management) (ISBN: 9780415152938) in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
100%: McLean, Fiona: Marketing the Museum (ISBN: 9780203033661) 1996, Routledge, Routledge, Routledge, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
Marketing the Museum - 10 Angebote vergleichen
Bester Preis: € 36,49 (vom 24.06.2016)1
Marketing the Museum (1996)
EN NW EB DLISBN: 9780203033661 bzw. 0203033663, in Englisch, Routledge, Routledge, Routledge, neu, E-Book, elektronischer Download.
Lieferung aus: Frankreich, in-stock.
The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the 'product' which the modern museum can offer. Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? Or, as anti-marketing lobbies believe, should marketing play only the smallest of roles, if any at all? In this volume, the marketing of a museum is not seen in terms of 'product', but rather as the process by which one can build a relationship between the museum and the public. This study is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. It gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and become a useful as well as an acceptable part of today's museums in achieving their ultimate purpose in serving the community.
The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the 'product' which the modern museum can offer. Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? Or, as anti-marketing lobbies believe, should marketing play only the smallest of roles, if any at all? In this volume, the marketing of a museum is not seen in terms of 'product', but rather as the process by which one can build a relationship between the museum and the public. This study is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. It gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and become a useful as well as an acceptable part of today's museums in achieving their ultimate purpose in serving the community.
2
Marketing the Museum
EN NW EBISBN: 9780415103923 bzw. 0415103924, in Englisch, Taylor and Francis, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, Ebook for download.
Business, Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world. eBook.
Business, Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world. eBook.
3
Marketing the Museum (2012)
EN NW EB DLISBN: 9781134743155 bzw. 1134743157, in Englisch, Routledge, Routledge, Routledge, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, in-stock.
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
4
Marketing the Museum
EN NWISBN: 9780415103923 bzw. 0415103924, in Englisch, Routledge, United Kingdom of Great Britain and Northern Ireland, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
5
Marketing the Museum
EN NWISBN: 9780415152938 bzw. 0415152933, in Englisch, Routledge, United Kingdom of Great Britain and Northern Ireland, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
6
Marketing the Museum
EN NWISBN: 9780415152938 bzw. 0415152933, in Englisch, Taylor and Francis, neu.
Lieferung aus: Kanada, In Stock, plus shipping.
Fiona Mclean, Books, Marketing the Museum, Marketing the Museumis the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Fiona Mclean, Books, Marketing the Museum, Marketing the Museumis the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
7
Marketing the Museum (2012)
EN NW EBISBN: 9781134743155 bzw. 1134743157, in Englisch, Routledge, neu, E-Book.
Lieferung aus: Niederlande, Direct beschikbaar.
bol.com.
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world. Productinformatie:Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Bestandsgrootte: 1.04 MB;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Printrechten: Het printen van de pagina's is niet toegestaan;Voorleesfunctie: De voorleesfunctie is uitgeschakeld;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;ISBN10: 1134743157;ISBN13: 9781134743155; Engels | Ebook | 2012.
bol.com.
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world. Productinformatie:Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Bestandsgrootte: 1.04 MB;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Printrechten: Het printen van de pagina's is niet toegestaan;Voorleesfunctie: De voorleesfunctie is uitgeschakeld;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;ISBN10: 1134743157;ISBN13: 9781134743155; Engels | Ebook | 2012.
8
Marketing the Museum (Heritage : Care-Preservation-Management)
EN USISBN: 0415152933 bzw. 9780415152938, in Englisch, Routledge, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
archaeology,arts music and photography,business and finance,business and investing,education and reference,ethnic and international,home and garden,global,humanities,industrial, Marketing the Museum (Heritage: Care-Preservation-Management), Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
archaeology,arts music and photography,business and finance,business and investing,education and reference,ethnic and international,home and garden,global,humanities,industrial, Marketing the Museum (Heritage: Care-Preservation-Management), Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
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