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Marketing to Women: How to Increase Your Share of the World's Largest Market
13 Angebote vergleichen
Bester Preis: € 4,87 (vom 09.03.2017)Marketing to Women (2006)
ISBN: 9781419520198 bzw. 1419520199, in Englisch, 2. Ausgabe, Dearborn Trade, A Kaplan Professional Company.
2nd Edition-BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois.
Marketing to Women: How to increase your share of the world's largest market (2006)
ISBN: 9781419520198 bzw. 1419520199, in Englisch, 2. Ausgabe, Kaplan, gebraucht.
Why do Best Buy stores offer "Personal Assistants?" Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the "godmother" of the new Volvo concept car? In this lively 2nd edition of "Marketing to Women", Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women's market.Updated success stories, original strategies and applications, and gender-effective advertising "best practices" make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase "PrimeTime Women[trademark]" to show how yesterday's "little old lady" will be tomorrow's "Ms. Moneybags," a target for myriad industries-banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few.In "Marketing to Women", Barletta reveals: how and why women reach different brand purchase decisions than men how to use her proprietary GenderTrends[trademark] Marketing Model to create strategies and tactics that will win women's brand loyalty how to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies and, why smart marketers will tap into the profitable market of women 50 years and older-the "golden bull's-eye" of target marketing. Hardcover/gebunden.
Marketing to Women: How to Increase Your Share of the World's Largest Market (2011)
ISBN: 9781609786618 bzw. 1609786610, in Englisch, 360 Seiten, 2. Ausgabe, Kaplan, Taschenbuch, gebraucht.
Von Händler/Antiquariat, _nearfine_.
Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market. Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “PrimeTime Women™” to show how yesterday’s “little old lady” will be tomorrow’s “Ms. Moneybags,” a target for myriad industries—banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few. In Marketing to Women, Barletta reveals: * How and why women reach different brand purchase decisions than men* How to use her proprietary GenderTrends™ Marketing Model to create strategies and tactics that will win women’s brand loyalty* How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies * Why smart marketers will tap into the profitable market of women 50 years and older—the “golden bull’s-eye” of target marketing , Paperback, Edition: 2nd edition, Label: Kaplan, Kaplan, Product group: Book, Published: 2011-05-20, Studio: Kaplan, Sales rank: 4396788.
Marketing to Women: How to Increase Your Share of the World's Largest Market (2006)
ISBN: 9781419520198 bzw. 1419520199, in Englisch, 325 Seiten, 2. Ausgabe, Kaplan Business, gebundenes Buch, neu.
Von Händler/Antiquariat, BOOK KINSUNNY.
Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market. Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “PrimeTime Women™” to show how yesterday’s “little old lady” will be tomorrow’s “Ms. Moneybags,” a target for myriad industries—banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few. In Marketing to Women, Barletta reveals: * How and why women reach different brand purchase decisions than men* How to use her proprietary GenderTrends™ Marketing Model to create strategies and tactics that will win women’s brand loyalty* How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies * Why smart marketers will tap into the profitable market of women 50 years and older—the “golden bull’s-eye” of target marketing , Hardcover, Ausgabe: 2nd, Label: Kaplan Business, Kaplan Business, Produktgruppe: Book, Publiziert: 2006-01-01, Freigegeben: 2006-01-01, Studio: Kaplan Business, Verkaufsrang: 547381.
Marketing to Women
ISBN: 9780793159635 bzw. 0793159636, in Englisch, Dearborn Trade Publishing, neu, E-Book.
Business, According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals, men and women alike, should allocate real dollars and undivided attention to the largest untapped market in the world: women. eBook.
Marketing to Women: How to Increase Your Share of the World's Largest Market
ISBN: 9781609786618 bzw. 1609786610, in Englisch, Kaplan, Taschenbuch, gebraucht.
1609786610 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Marketing to Women: How to Increase Your Share of the World's Largest Market
ISBN: 9781419520198 bzw. 1419520199, in Englisch, Kaplan Business, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, Sierra Nevada Books [57785937], Reno, NV, U.S.A.
Dust Cover Missing. Book has some visible wear on the binding, cover, pages.
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
ISBN: 9780793159635 bzw. 0793159636, in Englisch, Kaplan Publishing, gebundenes Buch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Marketing to Women: How to Increase Your Share of the World's Largest Market (2011)
ISBN: 9781609786618 bzw. 1609786610, in Englisch, 2. Ausgabe, Kaplan, Taschenbuch, neu.
Von Händler/Antiquariat, booklab, VA, Chantilly, [RE:3].
Great customer service. You will be happy! Paperback, 2nd edition.
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
ISBN: 0793159636 bzw. 9780793159635, in Englisch, Kaplan Publishing, gebraucht.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen