The Rise and Fall of Mass Marketing (RLE Marketing)
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Rise and Fall of Mass Marketing (RLE Marketing)
EN NWISBN: 9781317663003 bzw. 1317663004, in Englisch, Taylor And Francis, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Rise and Fall of Mass Marketing (RLE Marketing): This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat. Englisch, Ebook.
Rise and Fall of Mass Marketing (RLE Marketing): This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat. Englisch, Ebook.
2
The Rise and Fall of Mass Marketing (RLE Marketing) (2014)
EN NW EB DLISBN: 9781317663003 bzw. 1317663004, in Englisch, Taylor and Francis, Taylor and Francis, Taylor and Francis, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, in-stock.
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
3
The Rise And Fall Of Mass Marketing (rle Marketing)
EN NWISBN: 9781138989856 bzw. 1138989851, in Englisch, Taylor and Francis, neu.
Lieferung aus: Kanada, In Stock, plus shipping.
Books, Business and Finance, Marketing and Sales, The Rise And Fall Of Mass Marketing (rle Marketing), This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Books, Business and Finance, Marketing and Sales, The Rise And Fall Of Mass Marketing (rle Marketing), This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
4
The Rise and Fall of Mass Marketing (RLE Marketing)
EN PB NWISBN: 9781138989856 bzw. 1138989851, in Englisch, Taylor & Francis, Taschenbuch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Rise-and-Fall-of-Mass-Marketing~~Richard-S-Tedlow, The Rise and Fall of Mass Marketing (RLE Marketing), Paperback.
Rise-and-Fall-of-Mass-Marketing~~Richard-S-Tedlow, The Rise and Fall of Mass Marketing (RLE Marketing), Paperback.
5
The Rise and Fall of Mass Marketing (RLE Marketing)
EN NW EB DLISBN: 9781317663003 bzw. 1317663004, in Englisch, Taylor & Francis, Taylor & Francis, Taylor & Francis, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25.
Richard S. Tedlow (Editor), Geoffrey G. Jones (Editor),NOOK Book (eBook),Series: Routledge Library Editions: Marketing, English-language edition, Pub by Taylor & Francis on 09-15-2014.
Richard S. Tedlow (Editor), Geoffrey G. Jones (Editor),NOOK Book (eBook),Series: Routledge Library Editions: Marketing, English-language edition, Pub by Taylor & Francis on 09-15-2014.
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